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Great Big Book of Things Marketers Count

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Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 ...

Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.

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    Great Big Book of Things Marketers Count Great Big Book of Things Marketers Count Presentation Transcript

    • Follow Great Big Book of Things Marketers Count A huge collection of shareable email, web, and general marketing stats.
    • Introduction In the second of ourGreat Big Book series, this collection of stats and notable numbers collected by all types of marketers is a great source of reference content and sharable content. We found thousands of statistics and huge collections of analytical data as we were compiling theGreat Big Book ofThings MarketersCount, but it was simply too much for one document — even a digital document.We culled the numerical content and settled on those pieces of information we felt have a real value to our clients, followers, colleagues, and vendors. In the following pages, we hope you find numbers that will support your efforts or dispel the myths, and come out smarter for having done so. Spider Trainersis a marketing-services provider withSEO in our DNA.We design, develop, and deploy blast, drip, and nurture marketing campaigns that greatly improve yourSEO and that support your department’s entire calendar.We also create content such as this eBook with a fair degree of regularity.Our goal is to educate our clients so that they can participate in the campaigns we build for them. For lots more information on automated marketing, please drop by our website and visit our resources page. I hope you enjoy this compilation, CyndieShaffstall Author and founder ofSpiderTrainers Follow Get more publications like this eBook. Click to subscribe to Spider Trainers.
    • — 2012 Association Email Marketing Benchmark Report Share the book .052% Average email unsubscribe rate for associations.
    • — HubSpot Share the book 1% Unsubscribe rate for lead-nurturing emails.
    • — SpiderTrainers Share the book 1 Spider Trainers’ credo: “Never miss an opportunity to learn something.”
    • — Experian email market study Share the book 1in2Marketers who have used animated GIFs in their email campaigns.
    • —Wired.com,Typographic Insanity:This Poster Is Covered in All 265,000Words From Ulysses Share the book 1.7Type size used by the designers at Blotto to print all 820,000 words of the King James Bible on a poster.
    • — Nielsen’s quarterly Global AdView Pulse report Share the book 1.9% Growth in global ad spend for the first quarter of 2013 from first quarter 2012.
    • — Convario Share the book 2% Average click-through rate for paid search in 2010 (worldwide).
    • — 2011 USPS Household Diary Study Share the book 2.3Responses to advertising mail per week by households with incomes greater than $150,000.
    • — SpiderTrainers Share the book 3Types of automated email campaigns that Spider Trainers builds for clients (blast, drip, and nurture).
    • — SEOmoz Share the book 3XMore inbound links attracted by blog posts incorporating video (compared to those without video).
    • — Marketing Charts Share the book 4% Marketers who say they and their companies effectively measured social marketing in 2012.
    • — 2011 USPS Household Diary Study Share the book 5% Average click-through rate for internet advertising.
    • — Deloitte Share the book 5% In-store retail sales influenced by mobile; equivalent to more than $159 billion in sales.
    • — Jeff Ernst, Forrester Research Share the book 5% Marketers who use a full-featured marketing- automation solution.
    • — Forester Research Share the book 6% Consumers who last year said they often bought products advertised to them via email.
    • — SpiderTrainers Share the book 7 Minimum number of recommended events for an effective lead-nurturing campaign.
    • — Epsilon/DMA Share the book 7.8% Increase in email open rates in the third quarter of 2012 compared with the year- earlier period.
    • —The Daily Reckoning on Mary Meeker’s “State of theWeb” D11 2013 conference presentation Share the book 8thof 10American-owned companies’ internet sites with the most unique monthly visits (even though 81% of the traffic comes from outside the United States).
    • — Content Marketing Institute Share the book 8of 10U.S. internet users reached by social media and blogs.
    • — Content Marketing Institute Share the book 9in 10Organizations that market with content.
    • — Qualcomm Share the book 9% Mobile device users that video chat at least twice a week on their phone.
    • — Marketing Charts Share the book 9.5% Increase in open rates for Twitter follow-us mailings over other types.
    • — SpiderTrainers Share the book 10Average number of new resources added daily to Spider Trainers’ Marketing Resource Library on LinkedIn.
    • —Tailored Mail Share the book 10% Women, over men, who click on mobile emails.
    • — Demand Gen Share the book 11% B2B buyers who use podcasts to research purchasing decisions.
    • — AnsonAlex Share the book 12% Growth in traffic by brands who use infographics, over those that don’t.
    • — HubSpot Share the book 12% Website conversion rates by companies adopting an inbound strategy.
    • — HubSpot Share the book 13% Average savings in overall cost per lead using inbound tactics.
    • — HubSpot 2013 State of Inbound Marketing Share the book $14Savings for every new customer by brands relying on inbound marketing.
    • — Hubspot Share the book 14.6% Close rate of organic-search leads.
    • — Aberdeen Group Share the book 15% Gartner-estimated savings on creative production by those using marketing automation.
    • — Adestra Subject Line Analysis Report Share the book 16.2% The increase of performance of news-related terms in subject lines over discount- related terms.
    • — Marketing Sherpa Share the book 17% Of more than 1,000 global businesses, the percentage that said that their list growth was very positive.
    • — Content Marketing Institute and Marketing Profs Share the book 18Different content-marketing tactics used by companies with 10,000 or more employees.
    • — 2011 USPS Household Diary Study Share the book 18% Households that do not read any of the advertising mail they receive each week.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 18% Respondents who say they use Facebook to share content with their colleagues frequently.
    • — Jupiter Research Share the book 18XMore revenue generated by relevant emails over broadcast emails.
    • — eMarketer Share the book 19% US respondents (1 in 5) who have scanned a QR code.
    • — Experian Share the book 19.5% Average open rate for promotional mailings with personalized subject lines.
    • — SpiderTrainers Share the book 20Inbound content resources created by Spider Trainer in 2013 year to date.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 20% Survey respondents who use Twitter to find relevant content to make B2B purchasing decisions.
    • — UK Email Marketing Benchmark Report Share the book 21.47% UK open rates.
    • —Sirius Decisions Share the book 22% Average sales cycle increase over the past five years due to more decision makers being involved in the buying process.
    • — Content Marketing Institute Share the book 23% Of all time spent online by US internet users on social media and blog sites.
    • — MarketingSherpa Share the book 25% Annual email-list depreciation rate.
    • —WebHostingBuzz, State of Social Sharing in 2013 Infographic Share the book 25% Of LinkedIn employee profile views are from coworkers.
    • — B2B Marketing Insider Share the book 25% Marketing budget spent by marketers on content marketing.
    • — Gartner Share the book 28% Marketers who have reduced their advertising budget to fund more digital marketing.
    • — Shullman Research Center, Generational Differences in Luxury Consumers’ Attitudes and Buying Plans Share the book 31% Of baby boomers plan on spending more next year.
    • — Knotice Mobile Email Opens Report Share the book 33% Emails opened on the iPhone and iPad.
    • —The Experts Bench Share the book 33% Of companies who use both CRM and marketing automation who said the two integrated well.
    • — Alchemyworx Share the book 33% UK brands that generated more revenue from email than all other digital channels combined.
    • — Content Marketing Institute and Marketing Profs Share the book 33% Increase in mobile-optimized content marketing in 2012 over 2011.
    • — Radicati, Email Statistics Report 2012-2016 Share the book 34% Email users access their email via a mobile device.
    • — Shullman Research Center, Generational Differences in Luxury Consumers’ Attitudes and Buying Plans Share the book 34% Generation Xers who plan to spend more in the next year.
    • — MarketingSherpa 2013 SEO Marketing Benchmark Survey Share the book 35% Marketers that had an outside agency or consultancy help with SEO work.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 36% B2B buyers who share content with their colleagues on Twitter.
    • — Content+ Share the book 37% Marketers who say blogs are the most-valuable type of content marketing.
    • — Social Media Marketing Industry Report 2013 Share the book 37% Marketers who say their Facebook marketing efforts have been effective.
    • — Custom Content Council and ContentWise Share the book 39% Marketing, advertising, and communications budgets that will be dedicated to content marketing this year.
    • —WebHostingBuzz, State of Social Sharing in 2013 Infographic Share the book 40% Twitter users who rarely post but largely consume content there.
    • —The Relevancy Group Share the book 40% Marketers who have direct dashboard access to click-through rate and deliverability/inbox placement rate.
    • — HubSpot 2013 State of Inbond Marketing Share the book 41% Marketers who confirm content marketing’s positive return on investment.
    • — Robert Half International Share the book 42% Companies who say lack of human resources is the key barrier to content marketing.
    • — Content Marketing Institute and Marketing Profs Share the book 42% Marketing budget allocated to content by companies with less than 10 employees.
    • — 2012 International Email Marketing Summit Share the book 42% Online retailers that perform copy optimization.
    • — Spencer Stuart, executive-recruitment firm Share the book 43Months average CMO tenure.
    • — BlueHornet ConsumerViews of Email Marketing 2013 Share the book 43% Consumers who say they read emails most often on a smartphone or tablet as opposed to a desktop or laptop computer.
    • — Forrester Share the book 44% Consumers who said they delete most advertising email.
    • — InterconnectedWorld: Shopping and Personal Finance Share the book 44% Online shoppers who begin by using a search engine.
    • — Shullman Research Center “Generational Differences in Luxury Consumers’ Attitudes and Buying Plans” Share the book 44% Ultra-affluent millennials say they will spend more in the next year, while only 7% say they will spend less.
    • — DMA Share the book $44.25Average return on email marketing investment for every dollar spent.
    • — Eloqua Share the book 46% People who say they’d be more likely to seek out information about a product or service after seeing it in an online video.
    • — Forrester Research Share the book 46% Marketers with mature lead- management processes who have sales teams that follow up on more than 75% of marketing- generated leads.
    • — 2011 USPS Household Diary Study Share the book 47% Households that read all or some of the zero to seven pieces of advertising mail they receive per week.
    • — DMA Share the book 47% Survey respondents that said automatically sending an email based on a trigger is somewhat effective.
    • —The Annuitas Group Share the book 47% Increase in purchase order size by nurtured leads (compared to non-nurtured leads.)
    • — Pew Research Center Share the book 47% Teens with a smartphone.
    • — InsideView Share the book 47% B2B marketers who say they are actively using LinkedIn (vs. 90% on Facebook); even though LinkedIn generates more leads for B2B companies than Facebook, Twitter, or blogs individually.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 48% Survey respondents who use blogs to find relevant content for their B2B purchasing decisions.
    • — 2011 USPS Household Diary Study Share the book 50% Overall read rates for mail ads.
    • — Gleanster Share the book 50% Qualified leads that are not ready to purchase immediately.
    • — Focus Share the book 50% Respondents who have not realized the full value of their marketing-automation investment.
    • — Sirius Decisions Share the book 50% The expected increase of the adoption of marketing- automation technology by 2015.
    • — Gleanster Research Share the book 50% Increase in sales-ready leads generated by companies that excel at lead nurturing (at 33% lower cost).
    • — LexisNexisWorkplace Productivity Study Share the book 51% Of time professionals spent on managing information rather than acting on it.
    • — SimplyHired Share the book 52% Increase in inbound marketing jobs.
    • — HubSpot 2013 State of Inbound Marketing Report Share the book 53% CEOs/CMOs who augmented their 2013 inbound-marketing budgets.
    • — Mist Media Share the book 53% Increase in likelihood of your website appearing on page 1 of Google when you have a video on the landing page.
    • — HubSpot Share the book 54% Increase in leads delivered into the marketing funnel due to inbound marketing (over traditional outbound marketing).
    • — Demand Gen 2012 B2B Buyer Behavior Survey Share the book 55% Buyers who say they spend more time researching purchases than they did in the past (compared to 47% of the buyers surveyed in 2011).
    • — AllTwitter Share the book 56% Customer tweets to companies that are ignored.
    • — iContact Share the book 56% Businesses that say they plan to increase their use of email marketing in 2013.
    • — CEB Share the book 57% Purchase process completed by buyers before ever talking to sales.
    • — Experian Share the book 57% Marketers who seek zip code information, preceded by first and last name.
    • — the Shullman Research Center. Generational Differences in Luxury Consumers’ Attitudes and Buying Plans Share the book 57% Ultra-affluent millennials who say that they enjoy purchasing luxury and designer brands, compared to 28% of all adults who say the same.
    • — Altimeter Share the book 57% Marketers who report content marketing is their top marketing priority for 2013.
    • — Nielsen Share the book 58% Consumers who trust editorial content.
    • — Brainshark Share the book 59% Senior executives who prefer video over text.
    • — StrongMail Share the book 59.8% Email marketers who plan to spend more on welcome email marketing.
    • — MecLabs Share the book 60% Marketers who report a positive ROI from email marketing.
    • — Demand Metric Share the book 60% Buyers who are inspired to seek out a product after reading content about it.
    • — CMI and MarketingProfs Share the book 60% Marketers who use content marketing on a weekly basis.
    • — Content Marketing Institute and Marketing Profs Share the book 61% B2B marketers who rate webcasts as the most-effective content-marketing tactic.
    • — Custom Content Council Share the book 61% Consumers who say they feel better about a company that delivers custom content, and who are also more likely to buy from that company.
    • — HubSpot Share the book 62% Reduction in content marketing costs that generates about three times as many leads and compared to traditional marketing.
    • — Custom Content Council Share the book 62% Marketers who use video in their content marketing.
    • — Mashable Share the book 62% Companies that outsource their content marketing.
    • —TopRank Share the book 64% Decision makers who read their email via mobile device.
    • —Transformational Marketing, Forbes and gyro Share the book 64% Millennials who think companies should offer more ways for consumers to share their opinions online in the future.
    • —The Annuitas Group Share the book 64% CMOs who have either an informal or no process to manage their marketing automation.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 65% Those who strongly agree that B2B vendors should stop using small print with text-heavy pages.
    • — Social Media B2B Share the book 67% Increase in leads per month generated by B2B companies that blog over those that do not.
    • — comScore. Share the book 67% Twitter users who are more likely to buy from brands they follow.
    • —The CMA Share the book 68% Increase in time spent by consumers reading content from a brand in which they are interested.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 69.7% B2B buyers who said they rely more on content today than they did one year ago.
    • — Eloqua Share the book 70% B2B marketers who use some form of online video with their overall strategies.
    • — Content Plus Share the book 70% Consumers who prefer getting to know a company via articles rather than ads.
    • — Content Marketing Institute Share the book 70% Consumers who say content marketing makes them feel closer to the sponsoring company.
    • — MailOnline Share the book 72% Marketers who think branded content is more effective than magazine advertisements.
    • — Econsultancy/Adestra Share the book 74% Email marketers that report having excellent or good ROI.
    • — SpiderTrainers Share the book 75% Spider Trainers’ clients who repurpose content, not just republish.
    • — Google) Share the book 75% Smartphone users who watch videos on their phones.
    • — Return Path Share the book 75% Delivery rate of the B2B marketer to the inbox.
    • — USPS Share the book 78% Households that either read or scan advertising mail sent to their household.
    • — Hanley-Wood Business Media Share the book 78% CMOs who think custom content is the future of marketing.
    • —TMG Custom Media Share the book 78% Consumers who feel organizations behind the content are interested in building good relationships.
    • — MarketingSherpa Share the book 79% B2B marketers who have not established lead scoring.
    • — Custom Content Council and ContentWise Share the book 79% Marketers who report their organizations are shifting to branded content.
    • — Content Marketing Institute and Marketing Profs Share the book 79% B2B marketers who use content marketing to achieve brand-awareness goals.
    • — Joe Puluzzi, founder of Content Marketing Institute Share the book 80% Marketing professionals who do not use buyer personas in the process of creating content for their marketing efforts.
    • — MarketingSherpa Share the book 82% Prospects who say content targeted to their industry is more valuable.
    • Share the book 82% Marketers who blog and see a positive ROI for their inbound marketing.
    • — Harris Interactive on behalf of Listrak Share the book 83% More spent while shopping by consumers who received email marketing.
    • — Demand Gen Share the book 83% Survey respondents who use white papers to research B2B purchasing decisions.
    • — Radicati Share the book 84% Email that is spam.
    • —Transformational Marketing, Forbes and gyro Share the book 84% Millennials who are thankful they have access to strangers’ opinions and experiences as they research and make purchases.
    • — SpiderTrainers Share the book 85Spider Trainers’ team members dedicated to developing a client’s automated marketing campaigns, websites, and SEO.
    • — Content Marketing Institute Share the book 86% B2C marketers who use content marketing.
    • — CMO Council Share the book 87% B2B buyers who say content has a major or moderate impact on vendor selection.
    • — Content Marketing Institute and Marketing Profs Share the book 87% B2B marketers who use social media to distribute content.
    • — Mist Media Share the book 88% More time spent by the average user on a website with video.
    • — Forrester Research Share the book 89% Marketers who said email was their primary channel for lead generation.
    • — SpiderTrainers Share the book 90% Spider Trainers’ clients who automatically and successfully share marketing analytics and lead scoring with their CRM.
    • — LexisNexisWorkplace Productivity Study Share the book 90% Workers who toss important information before reading it.
    • —WebHostingBuzz, State of Social Sharing in 2013 Infographic Share the book 90% Companies (with 100 employees) that use social media in their marketing mix.
    • —TMG Custom Media Share the book 90% Consumers who find custom content useful.
    • — Morgan Stanley Share the book 91% U.S. citizens who have their mobile device within reach 24/7.
    • — Content Marketing Institute Share the book 91% B2B marketers who use content marketing.
    • — University of Massachusetts Dartmouth’s research on blogging Share the book 92% Companies that say blogs have been successful for their business.
    • — Jeff Bullas Share the book 94% More views of articles that contain images.
    • — Content Marketing Institute Share the book 95% B2B enterprise marketers who use content marketing.
    • — HubSpot Share the book 96% First-time visitors at your website who are not there to do business with you.
    • — Social Media Marketing Industry Report 2013 Share the book 97% Marketers say they participate in social media marketing.
    • — Informz Share the book 98.15% Delivery rate of emails sent by associations.
    • — Demand Gen, 2013 B2B Content Preferences Survey Share the book 98.8% B2B buyers who say they now place a higher emphasis on the trustworthiness of the content they view.
    • — Spencer Stuart, executive-recruitment firm Share the book 99Months average tenure for CMOs in industrial companies, specifically.
    • — SpiderTrainers Share the book 100% Spider Trainers’ clients who experience successful campaigns when using targeted landing pages or squeeze pages.
    • — MarketingSherpa Share the book 100% More time viewers spent on web pages that have videos on them.
    • — Blitzlocal,WhatWe've Learned From 120 Billion Facebook Impressions, 2011 Study Share the book 100–119Number of characters in Facebook posts that creates the optimum interaction.
    • — Google+ Share the book $143Average cost to generate a lead through inbound marketing; about half the average for outbound marketing ($373).
    • — eMarketer Share the book $118.4Billion spent on content marketing, video marketing, and social media in 2013.
    • — Interactive Advertising Bureau Share the book $156Million in email ad revenue reached in 2012.
    • — GetResponse Share the book 158% Higher click-thru rate for emails that include social- sharing buttons over those that do not.
    • —The Daily Reckoning on Mary Meeker “State of theWeb” D11 2013 conference presentation Share the book 205% Iran’s, the fastest, internet population growth.
    • — SpiderTrainers Share the book 423Members of Spider Trainers’ exclusive Marketing Resource Library group on LinkedIn.
    • — Content+ Share the book 434% Increase in indexed pages provided by blogs.
    • —The Annuitas Group Share the book 451% Increase in qualified leads by businesses that use marketing automation to nurture prospects.
    • — Orion21 Share the book 800% Increase in conversions achieved using landing pages with video.
    • — HubSpot 2013 State of Inbound Marketing Report Share the book 1,200New leads per month generated by brands that create 15 blog posts per month.
    • — SpiderTrainers Share the book 2,000People who viewed or downloaded the Great Big Book of Things Marketers Say in the first 48 hours.
    • — AOL and Nielsen 2011 report Share the book 27Million pieces of content shared each day.
    • — Adestra B2B subject line analysis Share the book 1 Billion emails studied that showed keywords such as money, revenue, and profit performed well in subject lines.
    • — SpiderTrainers Share the book Unlimited Number of data points Spider Trainers’ clients can learn about their campaigns and customers as a result of testing, tracking, and tweaking.
    • About Spider Trainers Spider Trainershelps companies of all sizes achieve a return on their marketing-automation investment through the design, development, and deployment of online or offline blast, drip, and nurture marketing campaigns. A network of more than 80 experts in email development, web development, graphic design, ad creation, multimedia creation, social- media postings, search-engine optimization, writing, editing, and analytics,SpiderTrainers is chosen by companies to amplify lead and demand generation using a sales-readiness nurturing process. Click here to subscribeto other publications like this. Please contact us: Chuck Meyer, client relations manager 651 702 3793 or cmeyer@spidertrainers.com PO Box 280487 Lakewood,CO 80228UnitedStates Follow Get more publications like this eBook. Click to subscribe to Spider Trainers.
    • Copyrights All copyrights to stats in this book belong to the person or company credited at the bottom-right of each page.Copyright has not been transferred toSpiderTrainers.We have reprinted the stat under the fair use guideliness of theUS copyright office. If you believe your stat was used without permission and does not fall within the fair use guidelines for copyrighted material, please email Spider Trainers.As a strictly digital document, we can — and will — make updates immediately and post just as quickly. With search-engine optimization an important issue for all of us, we know that companies listed here enjoy added visibility when we share and you read their work. If you find a collected stat that is important to you, please take a moment to find the source company online and follow, friend, or like them. It’s an important step to their building of authoritative recognition and they will appreciate connecting with you. For information on theUS copyright fair use policy, please visit: http://www.copyright.gov/help/faq/faq-fairuse.html TheUS copyright website summarizes the policy as: Under the fair use doctrine of theU.S. copyright statute, it is permissible to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports.There are no legal rules permitting the use of a specific number of words, a certain number of musical notes, or percentage of a work.Whether a particular use qualifies as fair use depends on all the circumstances. Follow