As marketers, we know the importance of timeliness — being in front of the client with the right offer at the right time — and, fortunately, email automation makes this possible. With triggered campaigns, we are transcending from when-we-can marketing to just-in-time marketing and it’s making a difference. Triggered email marketing enables us to reach our leads and prospects at a time that is most relevant to them (and not when most convenient for us). These campaigns, targeted with applications of explicit and implicit data, are making great strides in:
Cross-sell and up-sell activity
Relevance of messages and offers
Timeliness of delivery
If you’ve been considering just-in-time marketing through the use of a triggered campaign, the checklist below may help you to think through your current state of affairs and perhaps understand whether or not your team is ready to dive right in or if you need outside help:
You’re reading this eBook because you’ve heard of triggered campaigns but do not understand them well enough to launch one on your own.
You know that a triggered campaign is the answer, but you’re not sure where to start.
You’re ready to take on your first campaign, but are short on talented resources.
Your creative team is top notch, but you don’t have specialists for SEO or analytics implementation and recommendations.
You have loads of in-house talent and are fully prepared to execute on all of the tasks required, but are concerned about the impact on your production schedule for jobs to which you have already committed.
You have all the content talent you need, but your website is managed by a third party and deploying landing pages, forms, and updates to your site must be scheduled well in advance.
Your customer database is lacking functionality and efficiency, you have no idea how often they are being contacted by your sales team or other company stakeholders, and you’re concerned about spam.
Triggered campaigns are challenging at best and though they share many of the same requirements as single-event campaigns, they have moving parts that far outnumber most other types of events. With that said, it’s easy to feel overwhelmed no matter how much staff or experience you have.
In this eBook, Spider Trainers shares with you our collection of tried-and-true lessons and advice, but honestly, if any of these statements above fits you, it’s probably a good idea to give serious consideration to hiring outside help — at least for your first campaign.