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Video Media and your Marketing Strategy

Video Media and your Marketing Strategy






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    Video Media and your Marketing Strategy Video Media and your Marketing Strategy Presentation Transcript

    • How to incorporate videos into your marketing strategy
    • Pros Cons Well made videos add  Poorly made videos can perceived value to the make you look REALTORS® pitch unprepared. More people will  Unflattering videos can recognize who you are undermine a nice house’s You will appear more selling points accessible to clients  Your reach is diminished Allows more clients by not using video. access to your listings
    •  Smart Phone  Most smart phones have an option for video recording  Cons are that the video can be shaky and of poor resolution High End Camera  These are a great option for both the video enthusiast and beginner  Video cameras vary in price to accommodate your needs  Easy to find accessories f0r cameras, like microphones, and stands Smart Tablet  Tablets are another great option, and often support applications to help you edit. Computer Webcams  In a pinch even a computer webcam can help you throw together a quick video recording.
    •  Once your video is made it will need to be edited  Some great software is I-movie for Apple products  Sony’s Studio Software for PC’s  Studio Vegas for advanced users  Windows Movie Maker - PC  Adobe Premier Elements – PC Arguably Apple has some of the best software Gives your videos a professional appearance Are somewhat labor intensive, but worth the media, and social exposure
    •  What do you do with your video once it’s made?  There are many social media platforms to use  Twitter  Facebook  YouTube  Personal Website/Blog Where you place your videos will affect your media reach, and ultimately number of views YouTube channels are easy to create, use and promote.
    •  Green Screens can add the perception of value to your videos They are relatively inexpensive Allow complex editing of your videos if needed Can incorporate videos or still pictures to add to the value of your video Help you create a better video, that will receive more exposure
    •  Make sure you have adequate lighting Experiment with lighting  Shadows will show up, and affect image quality Use of microphone drastically improves sound quality Have your talent stand at least 6 feet away from the screen  This gives you room to manipulate images into the video