Video Media and your Marketing StrategyPresentation Transcript
How to incorporate videos into your marketing strategy
Pros Cons Well made videos add Poorly made videos can perceived value to the make you look REALTORS® pitch unprepared. More people will Unflattering videos can recognize who you are undermine a nice house’s You will appear more selling points accessible to clients Your reach is diminished Allows more clients by not using video. access to your listings
Smart Phone Most smart phones have an option for video recording Cons are that the video can be shaky and of poor resolution High End Camera These are a great option for both the video enthusiast and beginner Video cameras vary in price to accommodate your needs Easy to find accessories f0r cameras, like microphones, and stands Smart Tablet Tablets are another great option, and often support applications to help you edit. Computer Webcams In a pinch even a computer webcam can help you throw together a quick video recording.
Once your video is made it will need to be edited Some great software is I-movie for Apple products Sony’s Studio Software for PC’s Studio Vegas for advanced users Windows Movie Maker - PC Adobe Premier Elements – PC Arguably Apple has some of the best software Gives your videos a professional appearance Are somewhat labor intensive, but worth the media, and social exposure
What do you do with your video once it’s made? There are many social media platforms to use Twitter Facebook YouTube Personal Website/Blog Where you place your videos will affect your media reach, and ultimately number of views YouTube channels are easy to create, use and promote.
Green Screens can add the perception of value to your videos They are relatively inexpensive Allow complex editing of your videos if needed Can incorporate videos or still pictures to add to the value of your video Help you create a better video, that will receive more exposure
Make sure you have adequate lighting Experiment with lighting Shadows will show up, and affect image quality Use of microphone drastically improves sound quality Have your talent stand at least 6 feet away from the screen This gives you room to manipulate images into the video