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Branding (Online)

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    Branding (Online) - Presentation Transcript

    1. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching ONLINE BRANDING
    2. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching HOW does it work?
    3. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching 1 THE 1 WAY
    4. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching BRAND MATURITY MODEL T A X A N O M Y OF BUILDING BRANDS
    5. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 1 SALES FINANCIAL PERFORMANCE COMMODITY PUSHERS
    6. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 2 SALES FINANCIAL PERFORMANCE SEED BRAND COMPANY MARKETING BRAND AWARENESS
    7. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 3 SALES FINANCIAL PERFORMANCE SEED BRAND COMPANY MARKETING BRAND COMM BRAND IMAGE BRAND AWARENESS
    8. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 4 IMAGE FINANCIAL PERFORMANCE CONSCIOUS BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES
    9. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 5 IMAGE FINANCIAL PERFORMANCE MEZZANINE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION
    10. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 6 IMAGE FINANCIAL PERFORMANCE MATURE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION BRAND TRUST BRAND LOYALTY
    11. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 7 IMAGE FINANCIAL PERFORMANCE LEADER BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION BRAND TRUST BRAND LOYALTY MARKET LEADERSHIP BRAND EXPERIENCE BRAND INNOVATION
    12. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Online Fraud really bad for your company, if there is no response measure really good for your company or customers Rumor and Negative Publicity Better Targeting More Precise Campaign Metric Relative Lower Cost Capacity to Influence More Choices Market Reviews Specialist Resource More engagement channels More competition Market reputation Price pressure Content Freshness SEO and SMO Know-How ADVANTAGE DISADVANTAGE
    13. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Source: NST, Malaysia examples of successful brands Just …
    14. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Trusted Payment Gateway
      • Security Accreditation
      • Clear transaction policies
      • Transparent cost to customers
      • Post-Sales online support
      • Recommendations
    15. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Social Media Optimization
      • Online Guerilla Campaign
      • Direct Marketing Campaign
      • Online Offers
    16. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Online Advertising
      • Online PR Releases
      • Newsletter Subscriptions
      • Email Subscription
      • Online Comm Downloads
      • Social Media Optimization
    17. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Brand name
      • Site name
      • Online Advertising & Placements
      • SEO
      • Offline Marketing Campaign
    18. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Site Graphic Design
      • Security Accreditation
      • Content Freshness
    19. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Product Pricing
      • Variety of Choice
      • Delivery Logistics
      • Security Accreditation
      • Post-Sales online support
      • Offers and Specials
      • Competitor comparisons
      • 3 rd Party Reviews
    20. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • IP mark
      • IP policies and terms
      • Enforcement
      • Customer education
    21. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Co-branding
      • Social Media Optimization
      • Customer policies
      • Transaction policies
      • Privacy policies
      • Security accreditation
      • Profile and background
      • Accessibility to real people
      • Efficiency and speed of support
      • Accuracy and updated information
      • Recommendations
      • 3 rd party reviews
    22. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Site architecture
      • Ease of navigation & search
      • Error handling mechanics
      • Social Media Optimization
      • Design and presentation
    23. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION
      • Social media optimization
      • Web 3.0
      • Real product and service innovation.
    24. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Strategic Social Media Program Design for Business : Step-by-Step Guide USD19.99 only at csenglim.com [email_address] http://www.linkedin.com/in/csenglim http://www.twitter.com/csenglim
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