© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching A GUIDE TO APPLYING SOCIAL MEDIA FOR BUSINESS

NOT 2.0 … © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching PAPER MAKING TRANSPORTATION TECHNOLOGY PRINTING PRESS RF BROADCASTING UHF BROADCASTING SATELLITE WIMAX WIFI CABLE INTERNET RELATIVE COST TO REACH 1 MILLION PEOPLE ENTERTAINMENT ELEMENT PARTICIPATION OF CONSUMERS IS ONE WAY MESSAGE IS CONTROLLED BY COMPANY

NEWS! © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching The fortunes of many of America's best-known companies now will rise or fall depending on how well they adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing

ATTRIBUTES OF 2.0 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching “ KNOW YOUR LANDSCAPE”

ATTRIBUTES OF 2.0 SPACE © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching REAL PEOPLE, REAL EXPERIENCE, REAL FEELINGS COMMUNITY

ATTRIBUTES OF 2.0 SPACE © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching MESSAGE IS NOT CONTROLED BY THE CORPORATE CONVERSATION David Armano

ATTRIBUTES OF 2.0 SPACE © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching IDEAS, SUGGESTIONS, OPINIONS, CRITICS, EXPERIENCE VIRAL

ATTRIBUTES OF 2.0 SPACE © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching DON’T BUG ME UNLESS I ALLOW YOU TOO PERMISSION SPAM ME YOU YES / NO

ATTRIBUTES OF 2.0 SPACE © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching AUTHENTIC

IT’S NOT THE TECHNOLOGY © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Friends Peers & Advisors Influencers Business Networks RELATIONSHIP

4Es OF SOCIAL MEDIA STRATEGY © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching “ BUILD A ROAD”

4Es of SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching EDUCATION

4Es OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching EDUCATION ENTERTAINMENT

4Es OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching EDUCATION ENTERTAINMENT ENGAGEMENT

4Es OF SOCIAL MEDIA – THE SUPERHIGHWAY © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching EDUCATION ENTERTAINMENT ENGAGEMENT EMPOWERMENT

TOOLS OF NEW MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching “ CHOOSE A VEHICLE”

TOOLS OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Networking Blogs, Microblogs, Social Network, Network Aggregator, Events Site Collaboration Wikis, Customer Service, Wikis, Opinion Sites, Social Bookmarking, Social News Multimedia Photo Sharing, Video Sharing, Audio & Music Sharing, Live Casting Entertainment Virtual World, Online Gaming, Game Sharing

METRIC: SOCIAL MEDIA EQUITY © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching “ GUIDE YOUR JOURNEY”

MEASURING MEDIA OR PEOPLE? © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching PR/media measurement Viewing social media as media for their ability to reach an audience. Word of mouth measurement Viewing social media as online interactions among people (customers, if you're lucky). Web analytics Interested in people's usage patterns, as both audience and customers. Opinion research Mining online opinions as the world's largest focus group. ~ Nathan Gilliat, Social Target LLC

METRICS OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching RELATIONSHIP

METRICS OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching FAMILIARITY

METRICS OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching EFFICIENCY

METRICS OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching VALUE CREATION

METRICS OF SOCIAL MEDIA © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LOYALTY

REPEAT > IMPROVE > REPEAT © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Relationship Familiarity Efficiency Value Creation Loyalty Loose Network Close Network Fans Loyal Members Advocates

DON’T FORGET THE FUEL © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching

FUEL #1 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching HAVE TIME

FUEL #2 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching FRESH CONTENT

FUEL #3 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching DEDICATED TEAM

FUEL #4 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching CREATIVE JUICES

FUEL #5 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching GOOD DESIGN

FUEL #6 © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching WIDGET FAMILIAR

KNOW YOUR GAME … LESS © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching

SOCIAL MEDIA AS A CORPORATE STRATEGY © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LANDSCAPE 5 Attributes of the 2.0 Space HIGHWAY / SUPERHIGHWAY 4 Es of Social Media VEHICLES Tools of Social Media and Direct Marketing ROAD SIGNS Metric to Keep You In Direction GOALS

© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Social Media for Business Coaching Social Media for Marketing or Improvements Social Media for Corporate Culture Building Social Media for Leadership Empowerment for customers and market for employees for managers and leaders www.csenglim.com www.discussonbrand.com [email_address] http://www.linkedin.com/in/csenglim http://www.twitter.com/csenglim