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SIO ipresentation: After the "Rome Consensus"


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  • The ComDev process: goes beyond information dissemination involves the use of participatory methods and different tools (e.g. traditional & local media, rural radio, ICTs) facilitates active participation and stakeholder dialogue is different from public relations or corporate communication Special attention to the convergence of the media and the enhancement of local capacities for planning and implementing communication processes
  • No matter what kind of project, it is always valuable and often essential to establish dialogue among relevant stakeholders. Dialogue is the necessary ingredient in building trust, sharing knowledge and ensuring mutual understanding. Even a project that apparently enjoys a wide consensus, such as the construction of a bridge, can have hidden obstacles and opposition that the ComDev specialist can help uncover, address, and mitigate. ComDev functions: Facilitate access to knowledge and information Promote peoples’ participation and collaborative action Strengthen peoples’ capability to share knowledge and manage horizontal communication processes Enhance mutual learning co-creation of knowledge Improve linkages and strengthen dialogue between policy makers, institutions and small farmers / local communities Bridge the gap between global information and local knowledge
  • Office of Knowledge Exchange, Research and Extension (OEK) Strengthening inclusive agriculture innovation systems Assist member countries in the design and implementation of ComDev policies, strategies and projects and enhance capacities of agricultural institutions, farmers and grass-roots organizations. Policy advice and technical assistance to governments, regional offices and field projects  Capacity development of national staff and institutions Documentation of activities, including case studies, guidelines, videos and publications Advocacy, training and knowledge sharing in ComDev
  • Results: A ComDev National Plan institutionalized within the INIAF Improved agriculture innovation and communication services Increased participation of rural people in agriculture innovation Local knowledge documented and shared Technical information validated and disseminated Improved ComDev capacities of rural actors and extension professionals Knowledge and communication training modules developed and validated with farmers TECA : - Repository of technology for small farmers - Exchange groups on technologies
  • Background High vulnerability to climate change and its adverse impact Agricultural performance great impact on the socio-economic development of the country, engages 74% of population Community Radio Installation, Broadcast and Operation Policy (2008) GoB requested technical assistance t o improve capacities of its Agricultural Information Service to deliver targeted and efficient communication in rural areas (2009). TCP 2010 in collaboration with: Agricultural Information Service (AIS), Department of Agricultural Extension, Ministry of Agriculture Bangladesh; College of Development Communication, University of the Philippines Los Baños (UPLB); Bangladesh NGOs Network for Radio and Communication (BNNRC) The main objective of the project was to provide technical assistance to the Agriculture Information Service (AIS) under the Ministry of Agriculture (MoA) to plan and implement ComDev strategies and plans, and establish a community radio in the coastal area of Amtoli, Barguna District, to serve as a pilot in the establishment of rural communication services in support of food security, climate change adaptation and disaster risk reduction. The RCS will integrate the use of Community Rural Radio (CRR) and other community media to strengthen the linkages among research and extension services, local institutions, NGOs, and the farmers. Advantages Connecting geographically dispersed stakeholders Strengthening local communication networks Broadening participation and enabling informed decision-making Generating proactive stance and a collaborative environment Avoiding duplication and ensuring more timely information provision MAIN SERVICES PROVIDED Participatory rural communication planning Capacity development in ComDev (training workshops, study tour) Multi-stakeholder partnerships and link with local/national media Mainstreaming of ComDev in agricultural development programs
  • To foster the production and exchange of knowledge for the reinforcement of local capacities, CSDI has launched a series of Regional Communication Platforms. These on-line networks of peer ComDev stakeholders, aggregated on a regional basis and coordinated by local focal points, have been set up as modern hubs to support local communities of practice, working mainly at three levels of action: The platforms already in place are the following: Plataforma de comunicacion para el desarrollo de Centroamerica y Mexico ( PlataCpD ), hosted and facilitated by Voces Nuestras of Costa Rica, is dedicated to show how communication for development approaches can contribute to improved livelihood outcomes, in harmony with the environment; Plataforma de comunicacion y desarrollo de los pueblos indígenas ( PlataIndigena ) managed by CIDOB (Confederación de Pueblos Indígenas de Bolivia) of Bolivia, is dedicated to communicators, institutions, national and international bodies who are involved in communication and development activities in favour of indigenous people; Onda rural , born on the agreement among FAO, ALER (Asociación Latinoamericana de Educación Radiofónica) and AMARC (Asociación Mundial de Radio Comunitaria), created to introduce communication in rural development policies and programs, linking community radios with new ICTs; and Communication for development Near East ( ComdevNE ), which focuses on the opportunities offered by modern ICTs addressing the challenges of rural areas that lag behind in terms of connectivity. Currently in their inception phase, two more regional platforms are being supported by CSDI: Communication for Development Platform in Asia (ComDev-Asia) , hosted and facilitated by the College for Development Communication (University of The Philippines, Los Baños), dedicated to the specific topics of ComDev applied to NRM, CCA and Food Security; and Communication for Development Platform in the Caribbean region (ComDev-Caribbean) , hosted and facilitated by The Caribbean Institute of Media and Communication at the University of the West Indies Mona (CARIMAC) to showcase best practices in the region on ComDev for climate change adaptation in the agriculture and NRM sectors.
  • Transcript

    • 1. Subdirección de Investigación y Extensión Extension Branch Research and Food and Agriculture Organization of the United Nations After the “Rome Consensus”An FAO perspective on Communication for Development Mario Acunzo - Marzia Pafumi - Rome - 29 May 2012 1
    • 2. Research and Extension Branch Food and Agriculture Organization of the United Nations Outline What is ComDev?• Key principles and media ComDev in the UN• UN Roundtables• WCCD and the Rome Consensus After the Rome Consensus: ComDev in FAO• Priority areas of work• Communication for Sustainable Development Initiative• Capacity development and knowledge sharing Future perspectives• Mainstreaming ComDev 2
    • 3. Research and Extension Branch Food and Agriculture Organization of the United Nations What is ComDev? Type Purpose/Definition Main Functions Required Core Competencies Use media outputs and products to Public relations, institutional Communicate the mission and activities Corporate promote the mission and values of the communication, excellent writing of the organization, mostly for external communication institution; inform selected audiences skills, press releases, broad media audiences. about relevant activities. network contacts Facilitate the flow of information within Ensure timely and effective sharing of Institutional communication, Internal an institution/project. Sometimes this relevant information within the staff and excellent writing skills, web and communication area can be included in corporate institution units. It enhances synergies internet skills communication. and avoids duplication. Raise awareness on hot development Influence change at the public or policy Public relations, marketing, Advocacy issues; use communication methods and level and promote issues related to experience in media campaigns and communication media to influence specific audiences development. advocacy campaign and support the intended change. Social process based on dialogue Communication research,Communication using a range of participatory participatory approaches, Supports sustainable change in methods and tools. Seeks change adult education, for at different levels including development operations by communication methods and Development engaging key stakeholders. listening, establishing trusts and media, consultations and sharing knowledge and skills. facilitation skills 3
    • 4. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations What is ComDev? “Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change”. World Congress on Communication for Development, Rome 2006 4
    • 5. Research and Extension Branch Food and Agriculture Organization of the United Nations Key ComDev Principles Fostering dialogue Convergence and and mediationlocal appropriation of technologies Strengthening local knowledge and communication processes 5
    • 6. Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev Media Community rural radio Audiovisual pedagogy and participatory video Local appropriation of ICTs (Information and Communication Technologies) Traditional, folk and local media 6
    • 7. Research and Extension Branch Food and Agriculture Organization of the United Nations UN Roundtables on ComDev Biannual inter-agency meeting - 3rd(1991) and 9th(2004) hosted by FAO A forum for exchanging ideas, experiences and strategies on harnessing communication to achieve more equitable and sustainable development Regularly reports to the UN General Assembly In 1996, the UN General Assembly Resolution A/Res/50/130 acknowledged  “the pivotal role of communication in the successful implementation of development programs and the improvement of the interaction among actors in development, namely the agencies, organizations, funds and programs of the UN system, Governments and NGOs”. 7
    • 8. Research and Extension BranchFood and AgricultureOrganization of theUnited NationsWorld Congress on ComDev 8
    • 9. Research and Extension Branch Food and Agriculture Organization of the United Nations The Rome ConsensusCommunication is essential to human, social and economic development. At theheart of ComDev is participation and ownership by communities and individuals most affected by poverty and other development issues.Recommendations5.Overall national development policies should include specific ComDevcomponents.6.Development organizations should include ComDev as a central element at theinception of programs.7.Strengthen the ComDev capacity within countries and organizations at all levels.This includes communities, ComDev specialists and other staff, and the furtherdevelopment of training courses and academic programs. 9
    • 10. Research and Extension Branch Food and Agriculture Organization of the United Nations The Rome Consensus• Expand the level of financial investment to ensure adequate, coordinated financing of the core elements of ComDev• Adopt and implement policies and legislation that provide an enabling environment for ComDev – including free and pluralistic media, the right to information and to communicate.• Development communication programs should identify and include appropriate M&E indicators and methodologies throughout the process• Strengthen partnerships and networks at international, national and local levels to advance ComDev and improve development outcomes• Move towards a rights based approach to communication for development 10
    • 11. Research and Extension Branch Food and Agriculture Organization of the United Nations After the Rome ConsensusComDev today in the UNFAO, ILO, UNAIDS, UNDP, UNESCO, WHO – UNICEF staff policyCall for wider integration of ComDev into program planning + budget allocation[Cf. Communication for Development: Strengthening the Effectiveness of the UN]Highlights and follow-up by FAO Focus on ComDev applied to climate change adaptation and NRM Capacity development and knowledge sharing Regional perspectives, partnerships and networking Institutionalization of ComDev services  Incorporation in national policies and programs  Mainstreaming in FAO work 11
    • 12. Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev in FAO – Priority AreasØ Natural Resources Management, Climate Change Adaptation and Disaster Risk ReductionØ Food and Nutrition SecurityØ Agricultural InnovationFunctions• Policy Advice• Technical Assistance• Capacity Development• Knowledge Sharing• Advocacy 12
    • 13. Research and Extension Branch Food and Agriculture Organization of the United Nations Communication for Sustainable Development Initiative (CSDI)Objectives Effective applications of ComDev strategies, tools and services for natural resource management (NRM) and climate change adaptation (CCA) Improved capacities and partnerships in communication for sustainable NRM & CCAStrategy Knowledge sharing on ComDev methods and tools Capacity strengthening and networking Technical assistance to 3 pilot countries [Bolivia, DRC, Jamaica] and various field projects 13
    • 14. Research and Extension Branch Food and Agriculture Organization of the United Nations Communication for Sustainable Development Initiative (CSDI)National ComDev Plan (MDRT-INIAF)Objectives Design, validate and implement ComDev strategies and services Strengthen ComDev capacities at local and national level Info and knowledge management for agricultural innovation -TECALocal Level Participatory appraisal of communication needs and local knowledge PLICs: local communication plans for agricultural innovation Audiovisual Pedagogy: 500 producers, 52 organizations, 160 facilitators 14
    • 15. Research and Extension Branch Food and Agriculture Organization of the United NationsCommunication for Sustainable Development Initiative (CSDI) Enhancing Rural Communication Services through Community Rural Radio in Bangladesh  Demand-driven services using ComDev methods to improve farmers’ access to and use of agricultural knowledge  National platform for multi-stakeholder collaboration  National / Local nexus – multilevel ComDev planning  Set-up of community rural radio Krishi Radio FM 98.8  Capacity development in ComDev and radio broadcasting  Daily programming in local languages  Farmers listener club participating in live discussions 15
    • 16. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations Capacity Development 16
    • 17. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations Capacity Development  Learning Kit on Communication for Rural Development - how to plan and implement ComDev strategies in agricultural programs and the rural sector For: communication & dev practitioners, field agents and community facilitators  Collaborative Change Communication Web platform for learning & knowledge sharing • Strengthen ComDev professional capacities • Consolidate on-line and off-line networks • Facilitate creation of a global CoP in ComDev 17
    • 18. Research and Extension Branch Food and Agriculture Organization of the United Nations Knowledge Sharing ComDev platforms and online networks foster knowledge exchange and support local communication processes by:a. sharing practices in ComDev on a regional basisb. disseminating information and aggregating knowledge on specific themesc. creating an interface with local and national activities 18
    • 19. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations Knowledge Sharing 19
    • 20. Research and Extension Branch Food and Agriculture Organization of the United Nations Perspectives: mainstreaming ComDevFAO Expert Consultation “Communication for Development: Meeting Today’sAgriculture and Rural Development Challenges” Rome, Sept 2011Final Recommendations3.Facilitate national ComDev networks to meet farmers’ communication needs4.Establish a multi-institutional alliance to promote ComDev principles andpractices5.International rural development agencies and national institutions should developa strategic framework in ComDev  FAO corporate communication strategy13th UN Roundtable (2013) – Sustainable Rural Livelihoods 20
    • 21. Research and Extension Branch Food and Agriculture Organization of the United Nations For more informationWorld Bank, FAO and The Communication Initiative (2007). World Congress on Communication for Development. Lessons, challenges and way forward. Washington DC: World Bank.FAO ComDev Learning Platform CSDI project www.csdinitiative.orgMario AcunzoCommunication for Development Officermario.acunzo@fao.orgMarzia PafumiComDev Consultant / Research 21
    • 22. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations Thank you! 22