Less is moreMore is more Josephine Green   Beyond20                   1
SustainabilityHuman, humane, empowering    and resilient society
Industrial-market era                   Socio-ecological eraWe need a different way of perceiving, of being and of doing i...
New Stories   New               New production           New ways of            New socialeconomics            & consumpti...
Social Innovation     Widespread social need and widespread new technology                                                ...
Chulla stove India 2007         Emude Project 2007Philips healthcare 2007                               www.sustainable-ev...
Distributing innovationCentralizing innovation   Decentralizing innovation  Management                 Innovation      and...
Distributing capacityControlling complexity   Embracing Complexity               More is More
Mechanistic to evolutionary practices             More nature than machineEvolution about constant experimentation and kee...
Demography and leadershipBaby Boomers              GenX               GenY                GenZ   2010                   20...
Less is moreMore is more
Beyond scarcity to abundance Darwinism hierarchycompetitionScarcity                 Abundance
The Death of Hierarchy           The Evolutionary LeapBeyond20
“When faced with a radical crisis, when the old ways ofbeing in the world, of interacting with each other andwith the real...
A new paradigmA paradigm is a set of practices contained within   a philosophical and theoretical framework               ...
Transformational         Leadership    invest and maximize vision and mission    create the space for longer term investme...
It is time to look for new paths and new stories,      ones that can lead us through the end of the      world as we know ...
Technology innovation   Market innovation   Social innovation
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Key note presentation josephine green- piramids to pancakes

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This is Josephine Green's key note presentation from our Squaretable event which we hosted 22-9-2011 on the subject of 'new customer realities: capturing added value from sustainability'.

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Key note presentation josephine green- piramids to pancakes

  1. 1. Less is moreMore is more Josephine Green Beyond20 1
  2. 2. SustainabilityHuman, humane, empowering and resilient society
  3. 3. Industrial-market era Socio-ecological eraWe need a different way of perceiving, of being and of doing in the world
  4. 4. New Stories New New production New ways of New socialeconomics & consumption living & being solutions GDP ISEW The only sustainable way to get out of the social and ecological crisis is to promote new economic models, new production systems, new ideas of wellbeing and new social solutions. 4 Social Innovation
  5. 5. Social Innovation Widespread social need and widespread new technology © Philips Design 10 The The Social Context Economy EconomySocial Innovation is a process of change where new ideas emerge from a variety of actors directly involved in the problem to be solved
  6. 6. Chulla stove India 2007 Emude Project 2007Philips healthcare 2007 www.sustainable-everyday.net www.philipsdesign.com www.socialinnovation.org Design for Social Innovation and Sustainability www.desis-network.org Developing solutions with communities and stakeholders, not providing solutions for them
  7. 7. Distributing innovationCentralizing innovation Decentralizing innovation Management Innovation and design and design
  8. 8. Distributing capacityControlling complexity Embracing Complexity More is More
  9. 9. Mechanistic to evolutionary practices More nature than machineEvolution about constant experimentation and keeping whatworks. Evolution refines and improves complex systemsthrough the process of adaptionDistributing complexity enables people to think and act withagility in the moment, to create, to innovate, to solve problems More is More
  10. 10. Demography and leadershipBaby Boomers GenX GenY GenZ 2010 2020 2030 2040 Prof. Lynda Gratton LBS GenY: want less hierarchy, more open companies, less control, first joined up, global generation, comfortable with uncertainty and complexity, not scared of the future. Don’t want to be “led”Digital flexing their muscles, learning how to share, how to collaborate,natives how to change the world, thrive on experimentation, on not knowing, on working it out, on creating a new social activism More is More
  11. 11. Less is moreMore is more
  12. 12. Beyond scarcity to abundance Darwinism hierarchycompetitionScarcity Abundance
  13. 13. The Death of Hierarchy The Evolutionary LeapBeyond20
  14. 14. “When faced with a radical crisis, when the old ways ofbeing in the world, of interacting with each other andwith the realm of nature doesn’t work anymore, whensurvival is threatened by seemingly insurmountableproblems, an individual life form-or a species- will eitherdie or become extinct or rise above the limitations of itscondition through an evolutionary leap” A New Earth Eckhart Tolle 14
  15. 15. A new paradigmA paradigm is a set of practices contained within a philosophical and theoretical framework 15
  16. 16. Transformational Leadership invest and maximize vision and mission create the space for longer term investments and returns decentralize the functions and the organization maximize learning, experimentation and innovation` enable the change agents trust and let go 16
  17. 17. It is time to look for new paths and new stories, ones that can lead us through the end of the world as we know it and out the other side. Uncivilisation. The dark Mountain Manifesto www.dark-mountain.net ………The times have changed radically, and that means that our Thank Youpractices must also change radically. By going it alone wecannot create the change we need. Margaret Wheatley. An Era ofPowerful Possibility green.josephine6@gmail.com www.pyramids2pancakes.com
  18. 18. Technology innovation Market innovation Social innovation

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