Theme Presentation by Shri Ajay Kumar, JS, Department of Information Technology, GoI


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Govt of India had launched the Common Service Center (CSC) Scheme for providing sustainable digital access to rural communities & for giving the necessary impetus for knowledge empowerment of the rural community. The CSC Scheme, a strategic cornerstone of the National e-Governance Plan (NeGP), is approved by the Government, as part of its commitment in the National Common Minimum Programme to introduce e-governance on a massive scale.

In light of the importance of the Scheme, Department of Information technology, Ministry of Communications and Information Technology organized a CSC Seminar on ‘Enabling Service Delivery: Bridging The Digital Gap’ at Vigyan Bhawan on July 16, 2011 to brainstorm with all the stakeholders in the Scheme – State Designated Agencies, Service Center Agencies, Village Level Entrepreneurs, Banks & the State/Central Governments and national level service providers.

The panel discussions primarily focused on the following topics…

Session I: Accelerate Delivery of Bharat Nirman Services, Financial Inclusion and Skill Development through the CSC Platform

Session II: Access to Health & Education through Remote Service Delivery & Management by Mainstream Government Departments & Institutions

Session III: Infrastructure Framework for CSC and Innovative Services

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Theme Presentation by Shri Ajay Kumar, JS, Department of Information Technology, GoI

  1. 1. Common Services Centers (CSC) Scheme Enabling Service Delivery: Bridging the Digital Gap Department of Information Technology Ministry of Communications & IT Government of India “ Delivering Government services to citizens, closer to home; available any time at affordable costs” Vigyan Bhawan 16 th July 2011
  2. 2. Progress so far…(Jun’11) *Due to termination of SCAs in Andhra Pradesh, Haryana, Maharashtra, Tamil Nadu, and Uttarakhand around 4537 CSCs are reported to be non operational 70%-100% (13) 50% - 70% (4) Jammu Kashmir Himachal Pradesh Punjab Haryana Uttar Pradesh Uttaranchal Bihar Gujarat Maharashtra Karnataka Kerala Tamil Nadu Andhra Pradesh Orissa Chattisgarh West Bengal J&K HP Punjab Haryana Rajasthan Gujarat Karnataka Kerala CHH Sikkim Arunachal Pradesh Puducherry TN WB BiH JHD Uttarakhand UP MP Maharashtra AP Orissa ASM NGL MNP MGH TRIPURA 10% - 50% (2 ) SCA Selected (1) ≤ 10% (1) Chandigarh G oa MZR <ul><li> CSC rolled out - 95,710 </li></ul>Daman and Diu Dadra & Nagar Haveli Lakshadweep Andaman & Nicobar Islands Under Discussion (2) Delhi 100% (12)
  3. 3. CSC Rollout Progress (2007 – 2011)
  4. 4. CSC Names at States Haryana Jharkhand WB (Tathya Mitra) Maharashtra Bihar Gujarat Assam MP Meghalaya (Rainbow) Uttarakhand Orissa (Jan Seba Kendra) Akshaya Centers (Kerala) Rajasthan Nagaland TN Uttar Pradesh Karnataka Jammu & Kashmir HP Delhi Chhattisgarh Chandigarh AP
  5. 5. Services Enabled Financial Inclusion e-Payment Telemedicine Women Literacy e-Learning Bill Payments
  6. 6. <ul><li>G2C Services </li></ul><ul><li>Land Records (RoR) </li></ul><ul><li>Certificated : Birth / Death / Character / Caste…etc </li></ul><ul><li>Bill Payments: Electricity / Water / BSNL Landline…etc </li></ul><ul><li>Women Digital Literacy </li></ul><ul><li>Entrance Examination application forms </li></ul><ul><li>Vehicle “Chhalaan Payments” </li></ul><ul><li>Social Welfare / Grievance Tracking </li></ul><ul><li>B2C Services </li></ul><ul><li>Telecom Services: DTH Bills / Mobile Bills…etc </li></ul><ul><li>Hotel / Transportation Reservations </li></ul><ul><li>Insurance Premiums – LIC / National / Oriental…etc </li></ul><ul><li>Microsoft Tutorials </li></ul><ul><li>SMS based services </li></ul><ul><li>Advertisements </li></ul><ul><li>Education Extension </li></ul><ul><li>Agricultural Extension </li></ul>
  7. 7. Over 14.6 million+ customers Rs. 1.2 Billion+ revenue* (Based on data received from 28,113 CSCs) Education Telemedicine/Health G2C B2C Financial Inclusion Services Offered By CSCs Most Preferred / Revenue Generating Services (Maximum Citizens Covered) Issuance of Certificates: 10 Million services delivered Rs. 97 Million+ Revenue Generated Per CSC: Citizens Served (average) = 520 Average amount spend by citizen per transaction = Rs. 88.39/- (G2C + B2C)
  8. 8. <ul><li>e-District </li></ul><ul><li>MNREGA - Jharkhand </li></ul><ul><li>Telemedicine </li></ul><ul><li>Telehomeopathy </li></ul>Services being offered through CSCs <ul><li>2 CSCs delivering services – West Tripura </li></ul><ul><li>Total footfall of 95 Patients within 3 months </li></ul><ul><li>Rs. 10 per Patient charged </li></ul><ul><li>Linking of MNREGA payments to beneficiaries through CSCs as a part of FI </li></ul><ul><li>Online MIS entries at CSCs </li></ul><ul><li>Leveraging CSCs for providing healthcare to rural India </li></ul><ul><li>Proposed pilot at 10 CSCs in Rae Bareli </li></ul><ul><li>Various services provided through e-District are: </li></ul><ul><ul><li>Certificates (Online filling and processing: Income, Caste, Domicile, Birth, etc) </li></ul></ul><ul><ul><li>Licenses (Driving Licenses ,Arms Licenses, etc) </li></ul></ul><ul><ul><li>Social Welfare (Old-age pensions, widow pensions, family pensions, etc) </li></ul></ul><ul><ul><li>Complaints (Customer Grievances: unfair prices, absentee teachers, etc) </li></ul></ul><ul><ul><li>RTI (Online application filling and processing) </li></ul></ul><ul><ul><li>Linkage with other G2C Services (RoR, Registration, Driving License, etc) </li></ul></ul><ul><ul><li>Information dissemination (Government Schemes) </li></ul></ul><ul><ul><li>Assessment of Taxes (Income, property, etc) </li></ul></ul><ul><ul><li>Utility Bill Payment (Electricity, Water, etc) </li></ul></ul><ul><li>Total of 100,000 applications filled online through 2 Akshaya CSCs (Kerala) alone, under the e-District project </li></ul><ul><li>Bihar: </li></ul><ul><ul><li>4,522 Muster Rolls Prepared </li></ul></ul><ul><ul><li>354 Vouchers Disbursed </li></ul></ul><ul><ul><li>Total Amount Transacted: Rs. 23.2 Million (+) </li></ul></ul><ul><li>Jharkhand: </li></ul><ul><ul><li>Rs. 1.4 Lakh earned through A/C opening by 20 CSCs </li></ul></ul><ul><ul><li>7,000 A/Cs opened @ Rs. 20 per new A/C opened </li></ul></ul><ul><ul><li>Total of Rs. 20 Lakh disbursed (in 2 months) through 20 CSCs </li></ul></ul><ul><ul><li>Great earning opportunity (VLE share @ 0.5% of amount transacted) </li></ul></ul><ul><ul><li>Rs. 3 Lakh transacted by 1 CSC alone (Earning Rs. 1,500) </li></ul></ul><ul><li>e-Literacy - Sikkim </li></ul><ul><ul><li>Initiated at 10 CSCs, covering 40 schools </li></ul></ul><ul><ul><li>858 students enrolled, 2000+ sessions held </li></ul></ul><ul><ul><li>Conceptualized to provide additional revenue support for academically weak students </li></ul></ul>
  9. 9. FI – Banks and the SCAs Jharkhand Jharkhand Bihar Assam Madhya Pradesh Jharkhand UP Chhattisgarh Jammu & Kashmir
  10. 10. <ul><li>e-Learning: </li></ul><ul><ul><li>IGNOU </li></ul></ul><ul><ul><li>DOEACC </li></ul></ul><ul><ul><li>Microsoft </li></ul></ul><ul><ul><li>INTEL </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul>Service Tie-ups at National Level <ul><li>IGNOU ( </li></ul><ul><ul><li>Certificate courses: </li></ul></ul><ul><ul><ul><li>Spoken English and Personality Development </li></ul></ul></ul><ul><ul><ul><li>Primary Education (CPE) </li></ul></ul></ul><ul><ul><ul><li>Entrepreneurship and Skill Development </li></ul></ul></ul><ul><ul><ul><li>Tele-centre/ Village Knowledge Centre Management </li></ul></ul></ul><ul><ul><ul><li>Communication Skills for BPO, ITeS and Related Sectors </li></ul></ul></ul><ul><ul><li>MoU to be signed on 16 th July 2011 with IGNOU to use CSCs as IGNOU extension centers </li></ul></ul><ul><ul><ul><li>Revenue sharing mechanism: </li></ul></ul></ul><ul><ul><ul><li>80% VLE commission </li></ul></ul></ul><ul><ul><ul><li>10% SCA share </li></ul></ul></ul><ul><ul><ul><li>10% SPV share </li></ul></ul></ul><ul><li>Microsoft </li></ul><ul><ul><li>Digital Saksharta Course ( .) </li></ul></ul><ul><li>DOEACC </li></ul><ul><ul><li>Course on Computer Concepts (CCC) </li></ul></ul><ul><ul><li>Empowering Women in Rural India through Digital Literacy </li></ul></ul><ul><ul><li>Training to 25,000 Women in 10 states on Computer Concepts </li></ul></ul><ul><li>Yahoo </li></ul><ul><ul><li>Digital Literacy & Awareness ( ) </li></ul></ul><ul><li>IGNOU ( </li></ul><ul><ul><li>Diploma courses: </li></ul></ul><ul><ul><ul><li>Computer Application </li></ul></ul></ul><ul><ul><ul><li>Computer Accounting </li></ul></ul></ul><ul><ul><ul><li>Office Management </li></ul></ul></ul><ul><li>Intel: Easy Steps Basic Course </li></ul><ul><ul><li>Educational initiative of Intel for assisting local organizations to enable ‘Digital Literacy’ </li></ul></ul>
  11. 11. <ul><li>Financial Inclusion: </li></ul><ul><ul><li>State Bank of India </li></ul></ul><ul><li>Insurance: </li></ul><ul><ul><li>LIC </li></ul></ul><ul><ul><li>Easy Insurance </li></ul></ul>Service Tie-ups at National Level…Contd <ul><li>State Bank of India </li></ul><ul><ul><li>CSC SPV to tie up with State Bank of India as National Level BC (Banking Correspondent) </li></ul></ul><ul><ul><li>Kiosk Banking Model to be adopted </li></ul></ul><ul><ul><li>Interested SCAs to tie up with CSC SPV </li></ul></ul><ul><ul><li>CSCs/VLEs to become Kiosk Operator of SBI </li></ul></ul><ul><li>Life Insurance Corporation (LIC) </li></ul><ul><ul><li>CSC SPV to tie up with LIC as National Level Agency </li></ul></ul><ul><ul><li>Interested SCAs to tie up with CSC SPV </li></ul></ul><ul><ul><li>CSCs/VLEs to offer insurance products through LIC </li></ul></ul>Governor, Reserve Bank of India launched Banking operations in CSC located in Kuru Block of Lohardaga , Jharkhand <ul><li>Easy Insurance </li></ul><ul><ul><li>Tie-up with SPV to offer a variety of Insurance products through CSCs </li></ul></ul><ul><ul><li>Web-based service delivery available for insurance products from various insurance service providers </li></ul></ul><ul><ul><li> </li></ul></ul>
  12. 12. <ul><li>Other Services: </li></ul><ul><ul><li>Pan Card Service Agents </li></ul></ul><ul><ul><li>UTI Technologies Services </li></ul></ul><ul><ul><li>Survey through CSC Network – Nielsen </li></ul></ul><ul><li>PAN Card Services </li></ul><ul><ul><li>CSC SPV to tie up with UTI Technology Services to use CSCs as PAN Card Agents </li></ul></ul><ul><ul><li>VLE will be provided access to the UTIITSL link ( ) </li></ul></ul><ul><ul><li>PAN form is to be filled in by applicant and submitted at authorized CSCs </li></ul></ul><ul><ul><li>Detail instruction and training will be provided by UTIITSL to VLE free of cost </li></ul></ul><ul><ul><li>VLE to earn transaction based commission </li></ul></ul><ul><ul><li>MoU to be signed with SPV on 16 th July 2011 </li></ul></ul><ul><ul><ul><li>Total commission: Rs. 9 / Application </li></ul></ul></ul><ul><ul><ul><li>VLE’s Share: Rs. 7 </li></ul></ul></ul><ul><ul><ul><li>SCA’s share: Re. 1 </li></ul></ul></ul><ul><ul><ul><li>SPV’s share: Re. 1 </li></ul></ul></ul>Service Tie-ups at National Level…Contd2 <ul><li>Nielsen’s Survey Work </li></ul><ul><ul><li>CSC SPV to tie up with Nielsen for data collection and data entry points for survey work </li></ul></ul><ul><ul><li>1240 CSCs selected to carry out pilot survey to derive national level mechanism </li></ul></ul><ul><ul><li>Pilot to start in August 2011 </li></ul></ul>
  13. 13. CSC Highlights “ Deep penetration in untapped Rural Villages - Improved Quality of Life” “ Opportunities to Women to explore their Entrepreneurial Skills” “ Anytime, Anywhere Service Availability”
  14. 14. CSC Highlights “ India’s highest Cyber-Café is a CSC : Sherathang CSC, Sikkim (13,700 ft above sea level) ” “ Member(s) Parliament at Sherathang CSC, Sikkim” “ Inauguration of CSCs by Chief Minister, Shri Omar Abdullah in J&K ”
  15. 15. <ul><li>Service Delivery is sporadic </li></ul><ul><li>Successful models to be replicated across all CSCs for service enablement </li></ul><ul><li>Departments creating parallel initiatives - convergence through CSCs required </li></ul><ul><li>Alternative arrangements for power and connectivity for CSCs </li></ul><ul><li>Lack of G2C / B2C services </li></ul><ul><li>Participation of line departments </li></ul><ul><li>Lack of sensitization and awareness activities </li></ul>Challenges Mainstream Players / Institutions – expected to use CSC network available up to remotest part of the Country
  16. 16. Twitter id CSC_India Thank You