Handheld Tube Tours: Increasing orientation engagement with viral videos and mobile devices
Instruction Service Coordinator
Western Illinois University
Students live there, content hit close to home
Channels build presence for you content
Distributive-Works from anywhere, on most
Physical to virtual, virtual to physical, formal
Enage users through memes, an “idea,
behavior, style, or usage that spreads from
person to person within a culture (Merriam-
Tie instructional / informational content to
Example: action figures on a jeopardy style game
informing students about the library account tool,
and the need to keep accounts secure from
Connect students to content though…
Online instruction guides
In the classroom
OR ON THE GO!
Use QR Codes at library service points to
connect mobile users to related instruction and
information to enhance library orientation and
QR Code to Video
Content quality-HD, studio quality audio. Tie the video to
an engaging theme and tie library content to it.
Caption-Check marketing / disability services offices, free
tools available like YouTube and Universal Sub Titles
Storage-Online space, needs good connection speed, or
use 2 or more high capacity external drives, usb 2 and up.
Distribute-Try different QR coders, and different points of
access. Track usage.
Communication-not everyone has a device, have those
that do share with others, use devices like iPad2 if you
have them, and share those as well, if all fails, show videos
in classroom, let participants us library computers, or
provide a link list of videos and where they relate to tour.