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Brooke McMillian- How To Build A Great Online Community

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Brooke McMillian- How To Build A Great Online Community

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Transcript

  • 1.  
  • 2. 10-2-1996
  • 3.  
  • 4.  
  • 5.
    • “ The Obligation of the Cured”
    – Dr. Craig Nichols
  • 6. Lance Armstrong Foundation
  • 7.  
  • 8.  
  • 9. WE USE SOCIAL MEDIA TO FURTHER OUR MISSION AND YOU CAN TOO
  • 10. How To Get Started:
  • 11. GET YOUR OWN…
  • 12. TWITTER FACEBOOK
  • 13. What tools do I use?
    • Facebook Fan
    • Twitter
    • Delicious
    • YouTube
    • Flickr
    • Photobucket
    • Blogs
    ?
  • 14. Facebook, Twitter, Blog, Flickr, YouTube
  • 15. Facebook, Twitter, Blog, Flickr, YouTube
  • 16. Facebook, Twitter, Blog, Flickr, YouTube
  • 17. Facebook, Twitter, Blog, Flickr, YouTube
  • 18. Facebook, Twitter, Blog, Flickr, YouTube
  • 19. HOW DO I GET THE WORD OUT ABOUT GETTING THE WORD OUT?
  • 20.
    • Include info on your email signatures
    • Put in e-newsletters
    • Weave it into your website
    • Offer special “buttons” to supporters
    • Blog, blog, blog
  • 21.  
  • 22. WHAT DO I TALK ABOUT?
  • 23. What Do I Talk About?
    • Sign up for Google Alerts
    • Follow marketing schedule
    • Talk about fond memories
    • Ask the audience open ended questions
    • Poll your peeps
    • Crowd source content
  • 24. Google Alerts:
  • 25. Croud Source:
  • 26. HOW MUCH IS TOO MUCH?
  • 27. How Much is Too Much?
    • Cocktail Party mentality
    • Tweet and Retweet were sitting in a boat…
    • Lessons learned from Dublin
  • 28. HOW NOT TO BE A POSER…
  • 29. How Not to be a Poser
    • Listen
    • Address concerns
    • Retweet
    • Offer Support
    • Be yourself
    • Can’t please everyone
  • 30. CREATING A SUPPORTIVE ENVIRONMENT
  • 31.  
  • 32. Let community post their opinions…even if you disagree
  • 33. Share stories of inspiration
  • 34. Scan Conversations Show some LOVE RT and Post interesting links
  • 35. WHEN ARE THOSE CHECKS COMING?
  • 36.
    • Building Community Takes Time
    • Would you rather have $ or dedicated supporters?
    • If you build it, money will come.
    When Are the Checks Coming?
  • 37. Examples:
    • Drew and Drew Challenge
    • 25k for $25K
    • Fat Cyclist
  • 38. NO MONEY. LITTLE TIME.
  • 39.
    • Dedicate yourself
    • Meet with a team
    • Plan out schedule
    • NO KICKING TO AN INTERN
    • Multiple people. One voice.
    • Remember- it’s free!
    No Money. Little Time.
  • 40. Questions?