Hi, I'm Blake.
• Food blogger
• Idea guy
• Brita blogger
• Louisiana native
• LSU grad
• World traveler (Going to China in...
Let's get this
day job out of
  the way.
Unique visits increased 400% in
12 months.

New revenue stream created for
company.

Paved the way for innovations like
th...
At 5pm,
the second shift
     begins.
There are opportunities that are waiting for me that no list can
predict or contain.

24 x $150 = $3,600

Blake Makes Post...
Let's focus on one of
    these ideas:
 CurlingHats.com
Start with a strong product.




Seth Godin would call it a
      Purple Cow.
Build a Web site.
Make a splash.
I targeted people who would
    be walking around the
       Olympic Village.
I assumed they'd also be
attending Olympic curling
        matches.

       I was right.
I assumed NBC would be
there, with their cameras,
  covering the matches.

       I was right.
NBC showed a fan in the stands
for less than a minute, and,

KABOOM.
Start with a strong product...




      ...that sells itself.
Tweet.
(Facebook, too, although I didn't this time.)
Get results.
We sold over 2,000 hats
in the last 9 days of the
    Olympics alone.
Soapbox Warning!
Although twitter and facebook are utterly powerful, and
incomprehensibly large, we (marketers) are still ...
How do I do it all?
Well, I don't. Not all the time. I get a lot of things
wrong. I miss a lot of details. I have a lot of...
How do I do it all?
1. I make lists and constantly prioritize them.
2. I have ideas, constantly, and capture them all in l...
I'm unapologetic
about it all.
I play by my own rules, so that way I can make
mistakes. I'm upfront about getting things w...
But, don't get me wrong. I'm
awesome.
Be confident (not cocky) and creative. Sell yourself and
sell your products. Follow ...
The end.
Blake Killian- Blake Impossible: Doing It With A Day Job
Blake Killian- Blake Impossible: Doing It With A Day Job
Blake Killian- Blake Impossible: Doing It With A Day Job
Blake Killian- Blake Impossible: Doing It With A Day Job
Blake Killian- Blake Impossible: Doing It With A Day Job
Blake Killian- Blake Impossible: Doing It With A Day Job
Blake Killian- Blake Impossible: Doing It With A Day Job
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Blake Killian- Blake Impossible: Doing It With A Day Job

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Blake Killian- Blake Impossible: Doing It With A Day Job

  1. 1. Hi, I'm Blake. • Food blogger • Idea guy • Brita blogger • Louisiana native • LSU grad • World traveler (Going to China in Sep.) • Creator of TweetMyBumper.com • Working on FiveBuckFoodie.com • Developing a Web series for Springwise.com, called, Blake Impossible • Creating a blog for Snap Fitness, Blake In A Snap • Funeral conglomerate marketing guy
  2. 2. Let's get this day job out of the way.
  3. 3. Unique visits increased 400% in 12 months. New revenue stream created for company. Paved the way for innovations like the VAC.
  4. 4. At 5pm, the second shift begins.
  5. 5. There are opportunities that are waiting for me that no list can predict or contain. 24 x $150 = $3,600 Blake Makes Post Schedule 1. Monday: Food 2. Tuesday: Business & Ideas (Magazine) 3. Wednesday: Giveaway 4. Thursday: Off, or a Mon., Tues. post 5. Friday: Food Face + Giveaway Announcement Homepage Flash: Slide 1.1: The first food magazine... (Yes, an actual glossy paper printed publication) Slide 1.2:
  6. 6. Let's focus on one of these ideas: CurlingHats.com
  7. 7. Start with a strong product. Seth Godin would call it a Purple Cow.
  8. 8. Build a Web site.
  9. 9. Make a splash.
  10. 10. I targeted people who would be walking around the Olympic Village.
  11. 11. I assumed they'd also be attending Olympic curling matches. I was right.
  12. 12. I assumed NBC would be there, with their cameras, covering the matches. I was right.
  13. 13. NBC showed a fan in the stands for less than a minute, and, KABOOM.
  14. 14. Start with a strong product... ...that sells itself.
  15. 15. Tweet. (Facebook, too, although I didn't this time.)
  16. 16. Get results.
  17. 17. We sold over 2,000 hats in the last 9 days of the Olympics alone.
  18. 18. Soapbox Warning! Although twitter and facebook are utterly powerful, and incomprehensibly large, we (marketers) are still walking door-to-door selling vacuum cleaners... ...or at least we need to think we are. Real money and real success comes from real products that you can touch and taste and wear and eat and smell and break and drive. But, even if they are virtual, they need to be valuable and unique and life-enhancing.
  19. 19. How do I do it all? Well, I don't. Not all the time. I get a lot of things wrong. I miss a lot of details. I have a lot of bad ideas. But, it's all forward momentum.
  20. 20. How do I do it all? 1. I make lists and constantly prioritize them. 2. I have ideas, constantly, and capture them all in lists. 3. I try to accomplish something every day after hours: a blog post, a logo, a URL, a page on a site, etc. 4. I work weekends (Sundays mostly). 5. I dream. 6. I vision board. 7. I network and connect and meet people. I make people know me - who I am, what I do. 8. I solve problems. 9. I make money. 10.I deliberately try to WOW people.
  21. 21. I'm unapologetic about it all. I play by my own rules, so that way I can make mistakes. I'm upfront about getting things wrong, having things be crazy-chaotic and about not having all the answers.
  22. 22. But, don't get me wrong. I'm awesome. Be confident (not cocky) and creative. Sell yourself and sell your products. Follow your passion, and do the impossible. You'll be surprised how much success you'll find along the way.
  23. 23. The end.

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