Social Media Monitoring

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With hundreds of millions of people accessing social media sites, do you know what is being said about your brand? Learn more about a new Social Media Monitoring service from CSC.

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Social Media Monitoring

  1. 1. Social Media 101 Optimize & Protect Your Brands with CSC
  2. 2. About Today’s Presenters • Kimberly Wieland – Senior Director of Trademark Services – kwieland@cscinfo.com – 800-927-9801 x8655 • Malia Horine – Business Development – mhorine@cscinfo.com – 800-927-9801 x3434
  3. 3. Topics • What is Social Media • Marketing with Social Media • Monitoring Social Media • Tools to use
  4. 4. Definition • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. en.wikipedia.org/wiki/Social_media • Social media is the use of technology combined with social interaction to create or co-create value. http://www.ducttapemarketing.com/blog/2008/09/25/the-definition-of-social-media/
  5. 5. What is it?
  6. 6. Types • Social networking: Facebook, Twitter, LinkedIn • Blogs: Personal, Corporate (WordPress, Blogger) • Wikis: Wikipedia • Photo/Video Sharing: Flickr, YouTube
  7. 7. Corporate Marketing Strategy • Three options: – Ignore – Dabble – Embrace
  8. 8. Embrace
  9. 9. Embrace If you actually do something useful for people with your marketing budget, they have the power to make more meaningful connections for you. --Mark McGuire http://flywheelblog.com/
  10. 10. Strategy Tips • Dedicated Social Media Expert • Develop & Engage Community • Collaborative Communication • Integrate Advertising Offline/Online • Social Media Message Stays the Same • Deals & Promotions • Service & Feedback
  11. 11. Ideas & Information
  12. 12. Service & Engagement
  13. 13. Offers & Promos
  14. 14. Monitoring & Maintenance • How to make sense of it & keep up! • People – Employees – Dedicated – Guests – Community • Tools – Aggregators (push & pull) – Monitoring service
  15. 15. Keeping it together!
  16. 16. Run! They are after you!
  17. 17. What does it DO? • Monitors social media sites for mentions of your brand • Allows you to keep a record of the data • Shows trending of mentions • Search across reported data
  18. 18. Social Media Monitoring System Demo
  19. 19. New Results Email From: CSC Monitor Alert [mailto:noreply@cscinfo.com] Sent: Wednesday, May 05, 2010 10:31 AM To: Jon Zarnosky Subject: New Alert for BestBuy from CSC CSC Enterprise Brand Monitoring and Alert System Keyword: BestBuy Results: 697 @carliecatolico lol did u check bestbuy? Or fry's electronics? 30 minutes ago from Twitter (twitter.com) by Flipjrive (Joshua Rivera) @carliecatolico lol did u check bestbuy? Or fry's electronics? Joseph John: @jozzjonz Video Games & Gadgets : Fallout New Vegas - BestBuy: Welcome. Joseph John @jozzjonz Video Games & Gadgets : Fallout New Vegas - BestBuy: Welcome. Please create an account or Sign in. 3 ite... http://www.bestbuy.com/site... 5 minutes ago from Twitter - Comment - Like Next stop- forbidden planet, bestbuy & then back to the batcave for some hydroponic relaxation! 35 minutes ago from Twitter (twitter.com) by borneducation (Born Education) Next stop- forbidden planet, bestbuy & then back to the batcave for some hydroponic relaxation! @astromarko please do not buy that at bestbuy. 57 minutes ago from Twitter (twitter.com) by mattkanekane (Matt Kane) @astromarko please do not buy that at bestbuy. To remove or modify this alert please login to your CSC account.
  20. 20. Social Media Monitoring System Demo
  21. 21. Questions To ask a question, please type your inquiry into the Q&A panel located at the top of your screen
  22. 22. About CSC • Privately-held, 110+ year old company headquartered in Wilmington, Delaware • CSC operates offices in the US, Canada, Germany, France and the UK and employs over 1,000 people worldwide • CSC is dedicated reducing risks and costs for our clients by providing: – Corporate Governance & Compliance Services – Corporate Identity Protection Services – Litigation & Matter Management Services – Deal & Transaction Support Services. • The CSC suite of Corporate Identity Protection services includes: – Trademark Screening, Searching and Watching – Internet Brand Monitoring – Domain Name Registration, Management and Monitoring • Check out CSC on: For more information about how CSC can help you protect your brands, please email WebSeminars@CSCInfo.com

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