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Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
Domain Name Monitoring
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Domain Name Monitoring

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CSC's Brand Monitoring Series - Learn why monitoring is an essential part of your overall brand protection strategy, and how CSC can provide solutions to help your company enforce a successful …

CSC's Brand Monitoring Series - Learn why monitoring is an essential part of your overall brand protection strategy, and how CSC can provide solutions to help your company enforce a successful policy.

Domain Name Monitoring:
Find out why companies need to monitor the domain name space and what types of infringements are common.

Published in: Technology, Business
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Transcript

  • 1. Domain Name Monitoring
  • 2. Agenda • Why is monitoring valuable? • What are the challenges of monitoring? • CSC’s Domain Monitoring & NameProtect® platform
  • 3. Reasons for infringement • Big upside: – Leveraging value of brand to drive traffic – Monetizing the traffic • Small downside (low investment costs and risks): – Domains are inexpensive – Liberalised registries – Automated – Whois privacy services – High enforcement costs for brand-owners – No UDRP costs or penalties
  • 4. Why should brand-owners care? • Brand dilution/hijacking results in lost earnings Impact Cumulative impact to brand over time Incremental impact to brand over time Time • Total impact increases with time
  • 5. Scale of the problem • Brand-related domains (2010) – 84.7% registered to 3rd parties* – 15.3% registered to brand-owners • UDRP cases (2009) – 45K domains (WIPO & NAF) – $220M total reclaim costs • Upward trend – More TLDs – Liberalisations – Automation * CSC research of > 500K domains across > 200 brands
  • 6. What can brand owners do? • Eliminate all risk (register) = too expensive – > £75K to register exact match in all 700+ extensions – > £4K to register all typos of 7-character brand in .COM + 1 ccTLD extension – Infinite wildcard & hyphenated variations • Accept all risk (ignore) = too detrimental & costly – Your brands may be your most valuable assets – Enforcement fees > registration fees • Eliminate some risks + reduce some risks + accept some risks
  • 7. How does monitoring reduce risk? • Value only extracted after infringement ends Impact Cumulative impact to brand over time Enforce Analyse Incremental impact to brand over time Detect Time • The quicker you can detect, analyse & enforce, the more valuable the service
  • 8. Challenges of monitoring How am I going to coordinate Too many different departments and results to go outside counsel? through It’s going to be Which cases should I care too difficult to about? implement How can I track all cases in one place? What if the web content changes?
  • 9. CSC’s Domain Monitoring • Advanced searching technology • Automated parsing of registrant & reconciliation to infringement history (WIPO & NAF) • Automated infringement analysis, classification & prioritization • Results delivered online with enforcement workflow tools – NameProtect®
  • 10. NameProtect® – Domain Monitoring
  • 11. NameProtect® – Domain Monitoring
  • 12. NameProtect® – Domain Monitoring
  • 13. NameProtect® – Unified Monitoring
  • 14. Summary • Domain monitoring is valuable • Domain monitoring can be cost-effective • However, there are challenges • CSC’s Domain Monitoring & NameProtect® platform address many of these challenges
  • 15. Questions & Answers Q&A To ask a question, please type your inquiry into the Q&A panel in the upper left-hand side of your screen www.CSCGlobal.com
  • 16. About CSC • Privately-held, 110+ year old company headquartered in Wilmington, Delaware • CSC operates offices in the US, Canada, Germany, France and the UK and employs over 1,000 people worldwide • CSC is the only provider that combines domain management, trademark clearance and brand monitoring solutions to help Corporations such as the Global 2000 Secure, Promote & Protect their Corporate Identity • Check out CSC on: For more information about how CSC can help you protect your brands, please email WebSeminars@CSCInfo.com

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