What is Social Media? Social Media: In its broadest sense, involves the use of technology to connect people with each other. Very user-friendly, and is very beneficial. Ideal for developing and maintaining relationships with stakeholders Has a powerful role in your organisation’s relationship strategy.
How to develop SocialMedia Strategies forNon-Profit Organisations 5 step Process to developing your Non-Profit Organisation’s (NPO) Social Media Strategy
STEP 1 “Your mission is only as strong as your supporters” NPOs usually sell an idea, a cause or message, and therefore ought to focus on engaging their supporters. Social media can help your organisation achieve this, as well as, expand your company beyond its four walls by connecting, listening and engaging.
STEP 1 Your organisation must identify its goals and objectives Clearly define these goals and objectives Examine how social media will enhance your organisation Marketing has evolved beyond telling of the benefits of products and services; it is now a two-way conversation between organisation and customers. Remember: IT’S FREE!!!!!!
STEP 2 Assess your resources and capabilities Worse thing to do: Create a social media profile and completely ignore it! A social media profile which is inadequately maintained portrays an image of inactivity and possibly non- existence Designate an individual who will be responsible for maintaining your organisation’s site.
STEP 3 Listen to the conversation and participate. Identify influencers and develop your presence. Know where your people are meeting online Visit them often and become comfortable with the various functions Explore how-to guides
STEP 4 Empower your stakeholders Start a conversation Make to engage your stakeholders and keep them actively involved Post questions and ask for feedback Be patient! Results don’t happen overnight
STEP 4 This implies: Take one hand off the steering wheel, give up some control Allow others to help craft your message for you Remember: how your organisation handles criticism paints a portrait of you and your company
STEP 5 Understand the impact Using social media can be costly in terms of time and energy for a small organisation but yields powerful results when used effectively! Regular maintenance is a MUST!
REFERENCE www.claritygroupinc.com: “Bringing Clarity to… Social Media”