Uploaded on

 

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
337
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2. Learning Search Engine Optimization (S.E.O)
    • A search engine is a web site that collects and organizes content from all over the internet.
    • Search engine optimization (SEO) however is the process of improving the visibility of a website or a web page in search engines
  • 3.
    • Identifying Keyword Opportunities
  • 4. What are keywords?
    • Keywords are the words on your site that match these search terms in the search engine .
  • 5. Therefore “keyword opportunities” basically deals with what is the likelihood of your site ranking high in the search engine’s feed back list.
  • 6. What impacts “keyword selection?”
    • There are several variables that impact “keyword selection.” These variables can be divided into two groups. They are; Primary Selection Variables and Prioritization Variables .
  • 7.
    • Primary Keyword Selection:- determining whether the keywords are worth consideration for your SEO strategy.
    • Considerations for Primary Keyword Selection are:
    • Ensuring keyword terms/phrases have sufficient search volumes
    • Ensuring the chosen keyword terms are relevant
    • Assessing levels of relative competition
  • 8.
    • Prioritization of Keywords
    • Two things to consider when Prioritizing Keywords in relation to products and services are:
    • Competitive advantage for the product/services
    • Profitability of the product/services associated with the keywords
  • 9. Generating the Initial Keyword Opportunity List
    • The first phase of creating the initial Keyword Opportunity List can involve anything from adding names such as the Location of your Parish to names of the Parish Saint.
    • In Choosing Relevant Keyword Terms/Phrases You do not just want common names for eg .”CHURCH” for this can cause your parish’s site to get lost in a sea of sites that also contain the same name.
  • 10. Why On-Page SEO is Typically Overlooked?
    • Search engines rank websites according to their authority and relevance to the search term as well as their authority on the web
  • 11.
    • On-Page optimization is basically about two thing:
    • Picking the best Keyword around which to base each of your pages
    • Making it as clear as possible to search engines that your page is relevant to those keywords
  • 12. The Relevance of In-Bound Links
    • This is the process of establishing keywords to your website which help your website achieve higher ranking with the major search engine.
  • 13.
    • THANK YOU