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  • 1.  
  • 2. Learning Search Engine Optimization (S.E.O)
    • A search engine is a web site that collects and organizes content from all over the internet.
    • Search engine optimization (SEO) however is the process of improving the visibility of a website or a web page in search engines
  • 3.
    • Identifying Keyword Opportunities
  • 4. What are keywords?
    • Keywords are the words on your site that match these search terms in the search engine .
  • 5. Therefore “keyword opportunities” basically deals with what is the likelihood of your site ranking high in the search engine’s feed back list.
  • 6. What impacts “keyword selection?”
    • There are several variables that impact “keyword selection.” These variables can be divided into two groups. They are; Primary Selection Variables and Prioritization Variables .
  • 7.
    • Primary Keyword Selection:- determining whether the keywords are worth consideration for your SEO strategy.
    • Considerations for Primary Keyword Selection are:
    • Ensuring keyword terms/phrases have sufficient search volumes
    • Ensuring the chosen keyword terms are relevant
    • Assessing levels of relative competition
  • 8.
    • Prioritization of Keywords
    • Two things to consider when Prioritizing Keywords in relation to products and services are:
    • Competitive advantage for the product/services
    • Profitability of the product/services associated with the keywords
  • 9. Generating the Initial Keyword Opportunity List
    • The first phase of creating the initial Keyword Opportunity List can involve anything from adding names such as the Location of your Parish to names of the Parish Saint.
    • In Choosing Relevant Keyword Terms/Phrases You do not just want common names for eg .”CHURCH” for this can cause your parish’s site to get lost in a sea of sites that also contain the same name.
  • 10. Why On-Page SEO is Typically Overlooked?
    • Search engines rank websites according to their authority and relevance to the search term as well as their authority on the web
  • 11.
    • On-Page optimization is basically about two thing:
    • Picking the best Keyword around which to base each of your pages
    • Making it as clear as possible to search engines that your page is relevant to those keywords
  • 12. The Relevance of In-Bound Links
    • This is the process of establishing keywords to your website which help your website achieve higher ranking with the major search engine.
  • 13.