Essential step by step guide to internet marketing

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Steps to achieving effective Internet Marketing.

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Essential step by step guide to internet marketing

  1. 1. INTERNETMARKETING
  2. 2. What is InternetMarketing? Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that‟s just hitting the highlights.
  3. 3. 1. Create a Keyword Strategy You must:  Understand what a keyword is  Why it is necessary to build a keyword strategy  How to create a keyword strategy
  4. 4. 2. Optimize Your Website You must:  Familiarise yourself with Search Engine Optimisation (SEO)  Test your SEO with WebsiteGrader.com or another SEO testing tool  Understand the nine (9) key elements of on-page website optimization  Avoid „keyword stuffing‟  Improve off-page SEO with Inbound Links
  5. 5. 3. Create Blog and Other Content  Explore business blogging  Set up a blog  Utilise the key components of a great blog post  Decide what to blog about  Convert Blog visitors to leads
  6. 6. 4. Promote Content and Participate in Social Media  Monitor Social Media  Get acquainted with New Media and Web 2.o tools  Utilise Twitter, Facebook, LinkedIn, YouTube and other Web 2.o tools
  7. 7. 5. Convert Site Traffic Into Leads  Decide on Your Offer  Create Calls-to-Action  Create Landing Pages  Test, Measure and Iterate
  8. 8. 6. Nurture Leads With Email Marketing  Email Marketing Best Practices  Explore ways to keep your leads engaged
  9. 9. 7. Be Mobile-Friendly  Optimise for Mobile  Consider Mobile Optimisation
  10. 10. 8. Analyse and RefineStrategies  Implement an Analytics Programme  Identify Opportunities  Set a Metric for Success  Refine  Evaluate
  11. 11. Reference  www.hubspot.com: “Essential Step by Step Guide to Internet Marketing”  www.youtube.com: “Social Media Marketing in 3 minutes”

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