Games talk for ccf
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Games talk for ccf

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  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next. Mention that the seminar was a public event, and the workshop was an expert event including people from the games industry, psychology etc.
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next

Games talk for ccf Games talk for ccf Presentation Transcript

  • Bruno Monteferri Chris Sandbrook Bill Adams
  • Context
    • Digital games are big business - $42 billion in 2010
    • 500m play online games for > 1hr per day
    • Total of > 3 billion hours per week gaming
    • Farmville played by 80 million regularly
    • By 21, many Americans have spent as many hours playing games as in the classroom
  • Context
    • Games are not only played by teenage boys!
      • The average gamer is 30-35 years old
      • In the US 99% of teenage boys play games, but so do 94% of girls
  • Context
    • None of the top ten selling games of all time are about violence
    • (but number 11 is)
    • Tetris
    • Wii Sports
    • Super Mario Bros.
    • Tetris (game boy)
    • New Super Mario Bros.
    • Pokemon Red & Blue
    • Nintendogs
    • Mario Kart DS
    • Brain Age: Train your brain
    • Pokemon Diamond & Pearl
  • Context
    • Important emerging novel uses of ‘games for good’
    • Concept of gamification
    • Using game concepts to encourage desired actions
    • Well developed in health care and development
    www.focuspocusgame.co.uk
  • Games and conservation
    • Games are a big deal
    • But is conservation taking them seriously?
    • What are the potential pros and cons?
    • CCI seminar & workshop to explore these issues
  • What did we learn?
    • The diversity of games
    • Existing conservation games
    • The potential uses of games for conservation
    • Challenges posed by games
  • Games are diverse
  • Existing conservation games
    • Most are simple 2D games to raise awareness
    • Some more complex strategy games
    • Most use simple narratives
    • Often use guilt and not much fun to play
    • Lots of room for more!
  • Existing conservation games
  • Potential uses of games
    • 1. Raise funds
      • Create a new game and sell it
      • Take a cut from existing game
    • Huge potential impact but very difficult to make money in competitive marketplace
  • Potential uses of games
    • 2. CrowdSource new ideas
      • Games can simulate real world scenarios and find solutions
      • Could be used to understand illegal behaviours etc
  • Potential uses of games
    • 3. Raise awareness
      • Games can educate
    • Common use of serious games
    • But is it effective for conservation?
    www.phylogame.org
  • Potential uses of games
    • 4. Change behaviour
      • Use a game to change behaviour in the real world
      • Or a ‘mixed reality’ game
    • Challenge for conservation games – few issues relevant to mainstream gamers
    www.wikitude.com
  • Potential uses of games
    • 5. Provide information
      • ‘ Citizen Science’ approach
      • Games that collect data
    • Powerful use of smartphone technology
    • How to make it fun for users?
  • Potential uses of games
    • 6. Connect to the natural world
      • Use games to provide cognitive pleasure of ‘being in nature’
      • Promote conservation in urban populations?...
      • Or make ‘real’ conservation redundant?
    www.thatgamecompany.com
  • Potential uses of games
    • Achieving all these things will require diverse games!
    • Best option may be to insert conservation themes into existing games
  • Conservation challenges
    • Games may disconnect people from nature
    • Games must be fun – not worthy and boring
    • How to measure impact of games for conservation?
  • Conclusions
    • Digital games have great potential for conservation
    • But also real challenges
    • We need more research and thinking on this issue
    • Cambridge is a great place to do this
    • ... so get involved!
  • www.gamesfornature.org
    • We have launched a website
    • Goes interactive in mid Jan
    • Upload game ideas, reviews, look at resources and join the debate
    • New ideas going online – let us know what you think!
  • Join us!
    • Join the gamesfornature network
    [email_address] [email_address]
    • Many thanks to:
      • CCI for sponsoring the events
      • All who attended them
      • CCF for invitation to speak today
      • Bruno Monteferri & Bill Adams
    Acknowledgments [email_address] [email_address]