2010 PR and Social Media

2010 UPDATE:PR Agencies and Social Media

Overview
Pulse of 113 PR agencies during the week of September 20, 2010.
Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm)
PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/)
Conducted by PR Meets Marketing (www.prmeetsmarketing.com)

2009 vs. 2010
More agencies are creating and building a social media presence:

Tweet Tweet
80% have corporate Twitter accounts.
Of these:
17%< 100 followers
66%101- 999 followers
24%> 1000 followers
11% > 2000 followers

Facebook vs. LinkedIn
2 to 1
More agencies have pages/groups
on Facebook vs. LinkedIn

Front and Center
64%
marketed more than one social media channel on their home page
19%
marketed only one social media channel on their home page

Who: Cece Salomon-Lee, Principal, PR Meets Marketing
Website: www.prmeetsmarketing.com
Contact:
cece@prmeetsmarketing.com
@csalomonlee
www.linkedin.com/in/cecelee

Addendum: Methodology
Researched corporate presence only
Searched on agency’s name or abbreviation as presented on website
Used search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTube
For LinkedIn, excluded company pages as these are auto-created by LinkedIn
For Facebook, excluded pages not claimed by the agency

Addendum: Raw Data
* As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed

Addendum: Photo Credit
Opening slide: http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/

2010 PR and Social Media

by Cece Salomon-Lee on Sep 30, 2010

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2010 PR and Social Media — Presentation Transcript

http://www.prmeetsmarketing.com	153
http://webcache.googleusercontent.com	1