Producing pixels

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The story of three digital products at Canada's national newspaper, The Globe and Mail. One is about a mobile app, one is about covering breaking news with new tools, and the last talks about the risks of innovation. Each story ends with some lessons learned.

The second half highlights how the product management team has been evolving at The Globe based on four key ideas.

Presented at TorCHI in April 2012

Published in: Business, Technology
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Producing pixels

  1. 1. Producing pixels The story of three digital products (and one product team) Craig Saila / @saila For TorCHI on April 4, 2012
  2. 2. Soundbite February 2011 – Constraints made the election effort mobile, pitch was one page Thoughts? Tweet @saila with #TorCHI
  3. 3. PoliticsLate-March 2011 –App is in market, with areduced but viable,feature set and a boldnew design concept Thoughts? Tweet @saila with #TorCHI
  4. 4. Lessons learnedStick to the core goal of the productDefine product leaders and rulesMove fast and confidently Thoughts? Tweet @saila with #TorCHI
  5. 5. LiveAugust 22, 2011 was aquiet Monday morningand a perfect time totest a new technology
  6. 6. Grief Within 12 hours, thousands had shared their feelings about Jack Layton’s death with atypical sensitivity
  7. 7. Lessons learnedPick the right vendor quicklyLook for flexibility and simplicityThe Globe resonants for Canadians Comments? Tweet @saila with #TorCHI
  8. 8. Bigpicture
  9. 9. Tiny details
  10. 10. Post-Its
  11. 11. Lessons learnedThe vision must be anchoredCollaborative design requires trustThere is no perfect answer
  12. 12. Neither succeeded
  13. 13. Thoughts? Tweet @saila with #TorCHI
  14. 14. EditorsRevenue GeneratorsProduct Managers Design
  15. 15. Fearparalyzes decisions and prevents risks
  16. 16. Editors Product RevenueManagers Generators Design
  17. 17. Failsmall, learnFast
  18. 18. Editors Product RevenueManagers Generators Design Comments? Tweet @saila with #TorCHI
  19. 19. Focuson the one important thing
  20. 20. Audience Product RevenueEditors Design Generators
  21. 21. Executive supportto clear blocksAgile developmentand product managementLean UX practicesincluding paper prototyping, guerrilla testing
  22. 22. Countless outletsfor one productJournalism
  23. 23. In the end...Vision must be anchored,core values must be constantCollaboration requires understandingAcknowledge failures fast,readjust quickly and confidentlyThere’s no perfect answer(but the simplest is probably the best) Thoughts? Tweet @saila with #TorCHI
  24. 24. Thoughts, questions, commentsThank you are always welcome Twitter –@saila

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