opus
mobilize and monetize
Opus is an Application Service Provider for smartphone apps. Our platform
enables rapid development and monetization of complex mobile apps.
opus technology is patent pending

APP STORES = ENABLING TECHNOLOGY
Application stores position smartphones as the next major personal computing
platform.
PC World Wide Web Smartphone
Seminal Event MS-DOS Netscape, IE 3.0 iPhone + App Store
Revenue Streams hardware eCommerce mobile commerce
software advertising advertising
app purchase premium
subscriptions
Growth slow medium very fast

INFLECTION POINT
By the end of 2009, 30% of US mobile users will carry a smartphone.
- 4Q08 23% new US mobiles (NPD)
- 49% US non-owners intend (Kelsey)
- 2009 30% of US base (SNL Kagan)
- “all phones are becoming smart” (Forrester)
- 2008 ww mobile 4 B subs
- 2009 ww 20% of mobile base (Informa)
- 2009 ww new units 190m (iSuppli)
- 2013 ww new units 400m (iSuppli)

HUGE APP ECONOMY
Your mobile desktop will have dozens of apps that represent your unique set of
affiliations and passions.
• brands (cars, clothes, sports, …)
• cable channels and programs
• churches
• cities
• events (meetings, conferences, …)
• local TV
• magazines
• movies
• musicians
• radio stations
• radio programs
• retail
• schools (current, alma mater, kids)
• sports teams (pro, college, etc.)
• TV programs
Note: these are simulated apps only. None of the above brands is a current Opus client.

PROBLEM: COMPLEXITY AND EXPENSE
Mobile app development is difficult, expensive and requires uncommon
skills.
• $50-100K initial cost per platform plus
maintenance
• Mobile web sites are inadequate
• Need apps for discovery, monetization
and user experience
• Fragmentation of target OSes and
devices
• Immature app software development
tools

SOLUTION: SKINNABLE APPS
Opus apps share mobile and server-side components. Vertical market app
templates are “skinnable.” Enables high volume, low-cost, customized apps.
=
Sample components This on-demand TV news app and this on-demand radio app use identical code.
They are customized with graphics and metadata at launch time.
Note: these are simulated apps only. None of the above publishers is a current Opus client.

MIDDLEWARE ARCHITECTURE
Opus includes a complete digital media infrastructure that supports video,
audio, music, graphics and interactions. Mobile clients are supplied with XML.

RAPID APP DEVELOPMENT
Our templates, transcoding, standard clients and data connectors will eliminate
90% of the effort in producing and porting apps.
select template connect feeds select stores monitor analytics

ADVERTSING
Opus campaign manager enables multiple ad units.
app splash (“pre-roll”) banners video audio (+ jpg)

CREATIVE
Opus campaign manager leverages existing video, audio and mobile creative
and enables optional responses.
video + audio + JPG
interruptive video
interactive banner
full range of creative is
automatically ingested
and transcoded
“click-to-call” “click-to-text” “click-to-mobile-web” “click-to-email”
wide set of responses
on all platforms
CPM and CPA pricing
Note: these are simulated ads only. None of the above advertisers is a current Opus client.

ASP BUSINESS MODEL
The Application Service Provider business model and the mobile app space
offer the potential for explosive, profitable growth.

$1 PER APP = $10B OPPORTUNITY
Total market opportunity for mobile apps worldwide is $10-20B.
opus target is $1 / app per year
- app store premium
- ASP fee paid by publisher to Opus
- Content Distribution Network VAR margin
- in-app transactions
- subscriptions
50 apps/phone X $1/yr = $50 / user per year
100M US smartphones x $50 /yr = $5B US mobile
apps/yr

APP MARKET DATA AND ESTIMATES
$50/user forecast is supported by international and early US data.
US iPhone/G1 users: 69% buy apps, avg $6/mo ~
$50/user/yr (gravitytank)
Japan 2007 mobile content $39B
(~$40 / user)
Japan 2007 mobile commerce $67B
(~$70 / user)
Korea 2008 mobile content $1.4B
(~ $300 /user)
Piper, Jaffrey: global mobile apps $13B in 2012
Jupiter: global mobile apps $25B in 2014

TEAM
Opus is operated by serial entrepreneurs with proven ability to create value.
• Chris Butler (CEO)
– $1.5B market value created
– CEO Servicesoft; IPO experience (NASDAQ: SRVS) sold to Broadbase (NASDAQ:KANA)
– founding CEO Interactive Solutions sold to Omnicom (NYSE:OMC)
• Todd McKellar (VP Business Development)
– 10 years mobile advertising sales and bus dev experience
– Skyhook, Enpocket/Nokia, Informa
• Evan Owens (CTO)
– mobile, web, location-based and social software
– multiple mobile startups, 7 years mobile experience in Japan
• Lisa Velardo (CFO)
– software and private equity CFO
– Shared Insights, Watermill, Vality
• Dick Wingate (VP Publishers)
– 30 years in music and mobile
– BMG, Nelly Moser

SECRET SAUCE
• explosively growing market
• multiple publisher revenue streams
• breadth of target platforms
• application templates with re-usable code
• ASP business model
> rapid scalability

opus
Hector Ramirez
TinoTV, Business Development
Hector.ramirez@tinotv.com
M (521) 555 909 5988
opus opus technology is patent pending
subscribe > sync > share !