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The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.

The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.

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  • 1. INCREASE YOUR CONVERSION RATE.CS2 EASY CHECKOUT MODULE FOR MAGENTOArmin BrunnerAGENDA:Introduction | 7 Levels of Conversion | CS2 Easy Checkout Module | Live Demo | Conclusion
  • 2. OFFLINE VERSUS ONLINE.BIG DIFFERENCE!- Offline Shops: ø 60% Conversion Rate- Online Shops: ø 3% Conversion RateWhy?
  • 3. Relevance THE E-COMMERCE SYSTEM. Trust Orientation Stimulation CONVERSION: Security Comfort Satisfactionwww.konversionskraft.de
  • 4. THE 7 LEVELS OF CONVERSION.1. RELEVANCEYour Visitor is scanning your website for accordance- Optical Accordance: Repeat Ad Titles on the Landing page- Show your service capabilities: Assortment, Price, Delivery time, Costs- Use Images and Symbols: arouse Emotions
  • 5. THE 7 LEVELS OF CONVERSION.2. CREDIBILITY & TRUST- Use an Aesthetic Design- Create a strong and trustworthy Brand- Use Seals of Approval, Test Reports- Show Customer Feedback and Testimonials
  • 6. THE 7 LEVELS OF CONVERSION.3. ORIENTATION- Offer different entry points- Enhance your Search: Analyse and optimize your Search Results- Simplify the path to lower levels: Use a Fly-out Menu- Use the correct Terms: Speak the language of your Customers
  • 7. THE 7 LEVELS OF CONVERSION.4. STIMULATIONWithout Emotions no rational Decisions- Speak your User’s language- Show your Products: Use big, emotional Images- Avoid Complexity- Use clear Call-to-Action elements
  • 8. THE 7 LEVELS OF CONVERSION.5. SECURITY- Give the Possibility to influence and choose- Show your Customer Service Signals- Encourage Transparency- Data Security: Use SSL encryption- Show Seals of Approval
  • 9. THE 7 LEVELS OF CONVERSION.6. COMFORTThe Rubikon model of Heinz Heckhausen- Every effort reduces the Motivation to buy: 1-Click-Order- Ask for as less information as possible- Offer a wide variety of Shipping and Payment options- Offer help
  • 10. THE 7 LEVELS OF CONVERSION.7. SATISFACTIONOnly satisfied Customers will become returning Customers- After sales: Inform about the order status- Offer a professional Returns Processing- Inform you Customer about new Products and Services
  • 11. THE MAGENTO STANDARD CHECKOUT.RELOADING STEPS PER AJAX
  • 12. ONE STEP CHECKOUT EXTENSION.ALL ON ONE PAGE
  • 13. THE CS2 EASY CHECKOUT.EASY CHECKOUT FOR MAGENTOGoals:- Optimize the Checkout Conversion- Keep it 100% Magento compatible- Pre-Integrate most used Checkout Extensions- Make it configurable- Save Time and Money on Implementation
  • 14. DEMO.
  • 15. CONVERSION RATE OPTIMIZATION.CONCLUSION- Online Marketing and Conversion Optimization are key factors for a successful E-Commerce Business- Think about Conversion Optimization before planning your eShop- Conversion Optimization is an on-going Process: Analyse, Optimize, Measure- The CS2 Easy Checkout Module provides a good Basis for a Conversion optimized Checkout- Next Steps: Combine Steps, Add Facebook Connect, OpenID (Google Connect)
  • 16. CUSTOMER RELATIONSHIP MANAGEMENTELECTRONIC COMMERCEONLINE MARKETINGCS2 AGPLATINUM MEMBER TYPO3 ASSOCIATIONMAGENTO GOLD PARTNERSUGAR SILVER PARTNERGerbegässlein 1 | CH-4450 SissachFeldeggstrasse 55 | CH-8008 ZürichTelefon: +41 61 333 22 22Twitter: @CS2switzerlandwww.CS2.ch