Technique to find 401k rollover opportunities using linked in
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Technique to find 401k rollover opportunities using linked in

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Technique to find 401k rollover opportunities using linked in Technique to find 401k rollover opportunities using linked in Document Transcript

  • Technique to Find 401k Rollover Opportunities Using LinkedIn Step 1 – Go to the Advanced Search; the link to which you’ll find at the far right of the search box. Step 2 – In the Keywords box, type the line below exactly as I have it. "in transition" OR "new opportunity" NOT financial NOT finance NOT investment Step 3 – Enter your office’s zip code in the Postal Code box and set the radius as far as you’re willing to drive to meet with a new client or you think a new client would be willing to drive to meet with you. Step 4 – At the top of the second column, you’ll see a filter labeled “Relationship.” Put a check in the box next to “1st Connections” and “2nd Connections” and remove check marks from any other boxes. Step 5 – Click on the Search button. The size of the list you end up with is mostly determined by the size of your network. Step 6 – The bottom line of each search result will tell you how many connections you have in common. If you click on it, you will see up to the first three shared connections. If the summary of the person and the connections in common look promising, click on their profile to review to see if they appear to meet your preferred client profile. Step 7 – Before leaving your search results, look in the upper right corner for a link to “Save Search.” When you save your search, you can ask LinkedIn to automatically notify you on a weekly basis about the new people who meet your search criteria. That means that every week, LinkedIn will email you with new leads of people who may be in need of a 401k rollover. Step 8 – The next step involves some strategy development. The goal is to find a connection that you feel comfortable approaching to talk to about this prospect and the connection that will be most comfortable actually talking to the prospect. If you have
  • more than one connection in common, prioritize the connections you’re most comfortable approaching. Step 9 – The Referral Request. The beauty with focusing on the 2nd degree connections is that you don’t have to use any of LinkedIn’s communication or introduction tools to make this strategy work – which is why I said that compliance isn’t an issue. Because you’re connected with them on LinkedIn, at minimum you have their email address. If it’s someone you know outside of LinkedIn, then you may also have their phone number. Use your approved email account or simply pick up the phone to talk to your connection about this prospect. How you approach your connection about the referral really depends on the strength of your relationship with them. If it’s someone you know well, it should be relatively easy since they know who you are, what you do, how well you do it, and they hopefully want to help you. If it’s someone you don’t know well, then you’re going to have to be more subtle – or that could also be an excuse just to get to know them better before asking about the prospect. I’ve found that a message similar to that below often works very well. Dear Connection, I noticed that you were connected to Jane Smith on LinkedIn and that Jane is currently in between career opportunities. As you may or may not know, I help people in transition take control of the few things in their financial lives that they can control during these often turbulent times. I was wondering if you would be open to talking to me about your relationship with Jane and if it would be appropriate for you to introduce the two of us. I would be happy to meet you for coffee or lunch or schedule a phone call at your convenience. If your relationship with Jane is not such where you would be comfortable approaching her about this topic, please feel free to say so and know that there are no hard feelings. If there is ever anything I can do to help you or your business, please don’t hesitate to ask. I look forward to hearing from you. Warmest regards, Me Step 10 – Talk to your connection and make a plan to get introduced to the referral and follow through.
  • The Success and Ongoing Use of the Technique The ultimate success of the technique really depends on your relationship building and communication skills. I can show you all the prospects you need on LinkedIn, but if you can’t build the relationship in order to effectively gain access to them, then you’ll never succeed. I also seriously caution against trying to contact the prospects cold and drop the name of the connection between you. You will likely not get a warm welcome and will quickly burn bridges with your connections. The best part is that once you’ve developed this search you can save it and LinkedIn will email you every week with the latest prospects that meet your criteria. Imagine that…potential 401k rollovers landing in your inbox every single week without you lifting a finger! No matter how much or how little experience you have, this technique will get you talking to potential clients with a good probability of investable assets that need to be moved. For more information about how to effectively use LinkedIn to grow your financial advisory practice, go to: http://linkedinfinancialadvisors.com Contact Crystal Thies, The LinkedIn Ninja at: crystal@linkedinninja.com View slide