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Linkedin Ninja Black Belt for Sales - "Lite"
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Linkedin Ninja Black Belt for Sales - "Lite"

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Top tips from the LinkedIn Ninja Black Belt for Sales training program. For information on the entire program, please visit: http://bit.ly/LINinjaSales

Top tips from the LinkedIn Ninja Black Belt for Sales training program. For information on the entire program, please visit: http://bit.ly/LINinjaSales

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Linkedin Ninja Black Belt for Sales - "Lite" Linkedin Ninja Black Belt for Sales - "Lite" Presentation Transcript

  • Black Belt for Sales “Lite”
    A Powerful Tool to Generate Prospects and Sales
  • Why Use LinkedIn?
    100 million users in over 200 countries
    >1 new member joins LinkedIn every second
    Top Executives from all Fortune 500 companies are on LinkedIn
    They’ve “won” the business social network battle
    Average income of LinkedIn User > $109,000
    70% of LinkedIn Users earn $60,000+
    57% using LinkedIn for marketing purposes have acquired a client (61% for B2B)*
    * HubSpot2011 State of Inbound Marketing
  • 1st degree
    Building a profile for sales
  • Personal Profile
    Headline
    • What you do
    (functional)
    • Who you serve
    (target market)
    • What results you get
  • Profile Summary & Specialties
    NOT YOUR BIO!!
    Elevator Speech
    Branding Statement
    200-300 words max
    For Search Engines!
  • Optimizing Your Profile for Search
    Pick a 2-3 word phrase (may want to use Google Adwords keyword tool to pick a phrase that enough people search on, but isn’t most popular)
    Phrase should be in:
    • Headline
    • Summary
    • Specialties
    • Title of current or most recent position
    • Title of at least 1 other recent past position
    • Use as often as possible in position descriptions
  • Applications
  • Applications
  • 2nd degree
    Building Your LinkedIn Network
  • Networking Philosophy
    LION TopLinked
  • Power of LinkedIn
  • Importing Contacts
  • 3rd degree
    Finding prospects
  • 4th degree
    Connecting with prospects
  • Develop a Strategy
    Where’s the leverage?
    Strength of Relationship
    Between you and your connection
    Between your connection and the prospect
    Is there more than one way to get to the prospect? If so, identify multiple strategies.
    Timing: When is the best time to act?
  • 6thdegree
    Using groups
  • Groups
  • Groups
    Perfect for hunting and farming
    Recent Study on B2B Lead Gen: 38% of traffic originating from LinkedIn Groups resulted in a completed form on company website
    Since each group has it’s own owner, the rules and opportunities differ for each group
    Join groups of your target market – not your competitors
    Can message group members even if not connected
    Start your own group to create your own circle of influence
  • 7thdegree
    Using answers and applications
  • Answers
  • Answers
  • 8thdegree
    Managing connections and prospects
  • Tagging Connections
  • LinkedIn Ninja Black Belt for Sales
    8 Interactive Modules
    Self Paced
    Live Group Q&A
    Individual Feedback & 1:1 Coaching
    Accountability & Demonstration of Competence
    To Graduate: You must make a sale!
    Discount Code:
    thecircuit
    Expires 6/30/11
    $297
    $247
  • Ninja Trick – Import Facebook Friends
    No Direct Way to Import/Export
    Must set up free Yahoo Mail address
    Yahoo Mail is the only mail system that directly connects to Facebook and will auto import all Facebook Friends into address book
    Then just export Yahoo address book as CSV
    Import into LinkedIn as CSV
  • Contact The LinkedIn Ninja
    Crystal L. Thies
    LinkedIn Consultant and Coach
    Crystal Clear Buzz
    (859) 391-6562
    crystal@crystalclearbuzz.com
    http://linkedinninja.com
    http://crystalclearbuzz.com
    http://www.linkedin.com/in/crystalthies
    http://www.facebook.com/CrystalClearBuzz
    http://www.twitter.com/CrystalClearBuz
    http://www.twitter.com/LinkedInNinja
    Serving clients globally and local clients in the Cincinnati and Cleveland areas