Black Belt for Sales “Lite”<br />A Powerful Tool to Generate Prospects and Sales<br />
Why Use LinkedIn?<br />100 million users in over 200 countries<br />>1 new member joins LinkedIn every second<br />Top Exe...
1st degree<br />Building a profile for sales<br />
Personal Profile <br />Headline<br /><ul><li>What you do </li></ul>	(functional)<br /><ul><li>Who you serve </li></ul>(tar...
Optimizing Your Profile for Search<br />Pick a 2-3 word phrase (may want to use Google Adwords keyword tool to pick a phra...
Summary
Specialties
Title of current or most recent position
Title of at least 1 other recent past position
Use as often as possible in position descriptions</li></li></ul><li>Applications<br />
Applications<br />
2nd degree<br />Building Your LinkedIn Network<br />
Networking Philosophy<br />LION   TopLinked<br />
Power of LinkedIn<br />
Importing Contacts<br />
3rd degree<br />Finding prospects<br />
4th degree<br />Connecting with prospects<br />
Develop a Strategy<br />Where’s the leverage?<br />Strength of Relationship <br />Between you and your connection<br />Bet...
6thdegree<br />Using groups<br />
Groups<br />
Groups<br />Perfect for hunting and farming<br />Recent Study on B2B Lead Gen: 38% of traffic originating from LinkedIn Gr...
7thdegree<br />Using answers and applications<br />
Answers<br />
Answers<br />
8thdegree<br />Managing connections and prospects<br />
Tagging Connections<br />
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Linkedin Ninja Black Belt for Sales - "Lite"

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Top tips from the LinkedIn Ninja Black Belt for Sales training program. For information on the entire program, please visit: http://bit.ly/LINinjaSales

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Transcript of "Linkedin Ninja Black Belt for Sales - "Lite""

  1. 1. Black Belt for Sales “Lite”<br />A Powerful Tool to Generate Prospects and Sales<br />
  2. 2. Why Use LinkedIn?<br />100 million users in over 200 countries<br />>1 new member joins LinkedIn every second<br />Top Executives from all Fortune 500 companies are on LinkedIn<br />They’ve “won” the business social network battle<br />Average income of LinkedIn User > $109,000<br />70% of LinkedIn Users earn $60,000+<br />57% using LinkedIn for marketing purposes have acquired a client (61% for B2B)*<br />* HubSpot2011 State of Inbound Marketing<br />
  3. 3. 1st degree<br />Building a profile for sales<br />
  4. 4. Personal Profile <br />Headline<br /><ul><li>What you do </li></ul> (functional)<br /><ul><li>Who you serve </li></ul>(target market)<br /><ul><li>What results you get</li></li></ul><li>Profile Summary & Specialties<br />NOT YOUR BIO!!<br />Elevator Speech<br />Branding Statement<br />200-300 words max<br />For Search Engines!<br />
  5. 5. Optimizing Your Profile for Search<br />Pick a 2-3 word phrase (may want to use Google Adwords keyword tool to pick a phrase that enough people search on, but isn’t most popular)<br />Phrase should be in: <br /><ul><li>Headline
  6. 6. Summary
  7. 7. Specialties
  8. 8. Title of current or most recent position
  9. 9. Title of at least 1 other recent past position
  10. 10. Use as often as possible in position descriptions</li></li></ul><li>Applications<br />
  11. 11. Applications<br />
  12. 12. 2nd degree<br />Building Your LinkedIn Network<br />
  13. 13. Networking Philosophy<br />LION TopLinked<br />
  14. 14. Power of LinkedIn<br />
  15. 15. Importing Contacts<br />
  16. 16. 3rd degree<br />Finding prospects<br />
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  32. 32. 4th degree<br />Connecting with prospects<br />
  33. 33. Develop a Strategy<br />Where’s the leverage?<br />Strength of Relationship <br />Between you and your connection<br />Between your connection and the prospect<br />Is there more than one way to get to the prospect? If so, identify multiple strategies.<br />Timing: When is the best time to act?<br />
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  38. 38. 6thdegree<br />Using groups<br />
  39. 39. Groups<br />
  40. 40. Groups<br />Perfect for hunting and farming<br />Recent Study on B2B Lead Gen: 38% of traffic originating from LinkedIn Groups resulted in a completed form on company website<br />Since each group has it’s own owner, the rules and opportunities differ for each group<br />Join groups of your target market – not your competitors<br />Can message group members even if not connected<br />Start your own group to create your own circle of influence<br />
  41. 41. 7thdegree<br />Using answers and applications<br />
  42. 42. Answers<br />
  43. 43. Answers<br />
  44. 44. 8thdegree<br />Managing connections and prospects<br />
  45. 45. Tagging Connections<br />
  46. 46. LinkedIn Ninja Black Belt for Sales<br />8 Interactive Modules<br />Self Paced<br />Live Group Q&A<br />Individual Feedback & 1:1 Coaching<br />Accountability & Demonstration of Competence<br />To Graduate: You must make a sale!<br />Discount Code:<br />thecircuit<br />Expires 6/30/11<br />$297<br />$247<br />
  47. 47. Ninja Trick – Import Facebook Friends<br />No Direct Way to Import/Export<br />Must set up free Yahoo Mail address<br />Yahoo Mail is the only mail system that directly connects to Facebook and will auto import all Facebook Friends into address book<br />Then just export Yahoo address book as CSV <br />Import into LinkedIn as CSV<br />
  48. 48. Contact The LinkedIn Ninja<br />Crystal L. Thies<br />LinkedIn Consultant and Coach<br />Crystal Clear Buzz<br />(859) 391-6562<br />crystal@crystalclearbuzz.com<br />http://linkedinninja.com<br />http://crystalclearbuzz.com<br />http://www.linkedin.com/in/crystalthies<br />http://www.facebook.com/CrystalClearBuzz<br />http://www.twitter.com/CrystalClearBuz<br />http://www.twitter.com/LinkedInNinja<br />Serving clients globally and local clients in the Cincinnati and Cleveland areas<br />

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