Writing bp introduction
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Transcript

  • 1. Small Business Entrepreneurship Business Plan Developing an Introduction
  • 2. Writing the Introduction
    • When writing the introduction, you will be including information covering three areas.
    • You will:
      • identify the type of business you have selected for your business plan including the major products and/or service you will provide.
      • give your rationale for choosing this business.
      • provide an analysis of the business opportunity
      • write a self analysis that includes actual personal experience and/or training in the business selected for the plan
  • 3. Identify the Type of Business Chosen
    • Start your paragraph by identifying the type of business you have chosen
      • Fast food restaurant
      • Clothing boutique
      • Repair shop
      • Lawn care business
      • Hair Styling Salon
  • 4. Identify the Major Products and/or Services to be Provided
    • Explain products and/or services you will provide.
      • What products or services will you offer?
        • Will you just sell a product such as computers or will you also provide repair service?
      • Will you offer both products and service?
        • Will your restaurant provide take out service?
      • Will your boutique offer casual or formal attire. Have you considered offering alterations?
        • If selling clothing, will you offer casual, business and formal?
        • Is offering a variety of products an option?
        • Will you offer clothing to both male and females?
    • Look at businesses in your local area for ideas about products and/or services they provide .
  • 5. Give Rationale for Choosing this Business
    • When writing this section give thought to the following questions .
    • Why is this business needed in your area?
        • No competition in your area now
        • The businesses of this type in the area now are over crowded.
        • There are not other businesses providing this type of product or service – PODs, Digital camera repair
    • Is the business appropriate for your area and why?
        • Market for your product based on the population – college students. Major sports arena, workforce.
        • Is there a need for you product in your area – farm equipment in a farming community, pharmacy near a hospital, formal clothing in an area that has plays, symphony, etc.
    • Is the business appropriate for the geographical location?
        • Snow skiing equipment in the mountains but not at the beach
  • 6. Give Rationale for Choosing this Business
    • When writing this section give thought to the following questions .
    • Why is this business needed in your area?
        • No competition in your area now
        • The businesses of this type in the area now are over crowded.
        • There are not other businesses providing this type of product or service – PODs, Digital camera repair
    • Is the business appropriate for your area and why?
        • Market for your product based on the population – college students. Major sports arena, workforce.
        • Is there a need for you product in your area – farm equipment in a farming community, pharmacy near a hospital, formal clothing in an area that has plays, symphony, etc.
    • Is the business appropriate for the geographical location?
        • Snow skiing equipment in the mountains but not at the beach
  • 7. Analysis of the business opportunity
    • Where will the business be located?
      • Be as specific as possible—address
      • Residential, commercial, urban, rural
      • Mall, downtown, etc
    • Who will be the customer base?
      • Describe your customers in detail
    • What is your competitive advantage in the market place?
      • What about your product/service is better than the competition?
    • How does your customer benefit?
  • 8. Writing the Introduction
    • Using the information in this presentation as a guide, you are now ready to write the introduction to your business plan.
    • Remember that the plan is a written representation of your business.
    • Make sure to give complete information.
    • Be sure to use good grammar skills.