0
Small Business Entrepreneurship Business Plan   Developing an Introduction
Writing the Introduction <ul><li>When writing the introduction, you will be including information covering three areas. </...
Identify the Type of Business  Chosen <ul><li>Start your paragraph by identifying the type of business you have chosen </l...
Identify the Major Products  and/or Services to be Provided <ul><li>Explain products and/or services you will provide. </l...
Give Rationale  for Choosing this Business <ul><li>When writing this section give thought to the following questions . </l...
Give Rationale  for Choosing this Business <ul><li>When writing this section give thought to the following questions . </l...
Analysis of the business opportunity <ul><li>Where will the business be located? </li></ul><ul><ul><li>Be as specific as p...
Writing the Introduction <ul><li>Using the information in this presentation as a guide, you are now ready to write the int...
Upcoming SlideShare
Loading in...5
×

Writing bp introduction

3,494

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,494
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Writing bp introduction"

  1. 1. Small Business Entrepreneurship Business Plan Developing an Introduction
  2. 2. Writing the Introduction <ul><li>When writing the introduction, you will be including information covering three areas. </li></ul><ul><li>You will: </li></ul><ul><ul><li>identify the type of business you have selected for your business plan including the major products and/or service you will provide. </li></ul></ul><ul><ul><li>give your rationale for choosing this business. </li></ul></ul><ul><ul><li>provide an analysis of the business opportunity </li></ul></ul><ul><ul><li>write a self analysis that includes actual personal experience and/or training in the business selected for the plan </li></ul></ul>
  3. 3. Identify the Type of Business Chosen <ul><li>Start your paragraph by identifying the type of business you have chosen </li></ul><ul><ul><li>Fast food restaurant </li></ul></ul><ul><ul><li>Clothing boutique </li></ul></ul><ul><ul><li>Repair shop </li></ul></ul><ul><ul><li>Lawn care business </li></ul></ul><ul><ul><li>Hair Styling Salon </li></ul></ul>
  4. 4. Identify the Major Products and/or Services to be Provided <ul><li>Explain products and/or services you will provide. </li></ul><ul><ul><li>What products or services will you offer? </li></ul></ul><ul><ul><ul><li>Will you just sell a product such as computers or will you also provide repair service? </li></ul></ul></ul><ul><ul><li>Will you offer both products and service? </li></ul></ul><ul><ul><ul><li>Will your restaurant provide take out service? </li></ul></ul></ul><ul><ul><li>Will your boutique offer casual or formal attire. Have you considered offering alterations? </li></ul></ul><ul><ul><ul><li>If selling clothing, will you offer casual, business and formal? </li></ul></ul></ul><ul><ul><ul><li>Is offering a variety of products an option? </li></ul></ul></ul><ul><ul><ul><li>Will you offer clothing to both male and females? </li></ul></ul></ul><ul><li>Look at businesses in your local area for ideas about products and/or services they provide . </li></ul>
  5. 5. Give Rationale for Choosing this Business <ul><li>When writing this section give thought to the following questions . </li></ul><ul><li>Why is this business needed in your area? </li></ul><ul><ul><ul><li>No competition in your area now </li></ul></ul></ul><ul><ul><ul><li>The businesses of this type in the area now are over crowded. </li></ul></ul></ul><ul><ul><ul><li>There are not other businesses providing this type of product or service – PODs, Digital camera repair </li></ul></ul></ul><ul><li>Is the business appropriate for your area and why? </li></ul><ul><ul><ul><li>Market for your product based on the population – college students. Major sports arena, workforce. </li></ul></ul></ul><ul><ul><ul><li>Is there a need for you product in your area – farm equipment in a farming community, pharmacy near a hospital, formal clothing in an area that has plays, symphony, etc. </li></ul></ul></ul><ul><li>Is the business appropriate for the geographical location? </li></ul><ul><ul><ul><li>Snow skiing equipment in the mountains but not at the beach </li></ul></ul></ul>
  6. 6. Give Rationale for Choosing this Business <ul><li>When writing this section give thought to the following questions . </li></ul><ul><li>Why is this business needed in your area? </li></ul><ul><ul><ul><li>No competition in your area now </li></ul></ul></ul><ul><ul><ul><li>The businesses of this type in the area now are over crowded. </li></ul></ul></ul><ul><ul><ul><li>There are not other businesses providing this type of product or service – PODs, Digital camera repair </li></ul></ul></ul><ul><li>Is the business appropriate for your area and why? </li></ul><ul><ul><ul><li>Market for your product based on the population – college students. Major sports arena, workforce. </li></ul></ul></ul><ul><ul><ul><li>Is there a need for you product in your area – farm equipment in a farming community, pharmacy near a hospital, formal clothing in an area that has plays, symphony, etc. </li></ul></ul></ul><ul><li>Is the business appropriate for the geographical location? </li></ul><ul><ul><ul><li>Snow skiing equipment in the mountains but not at the beach </li></ul></ul></ul>
  7. 7. Analysis of the business opportunity <ul><li>Where will the business be located? </li></ul><ul><ul><li>Be as specific as possible—address </li></ul></ul><ul><ul><li>Residential, commercial, urban, rural </li></ul></ul><ul><ul><li>Mall, downtown, etc </li></ul></ul><ul><li>Who will be the customer base? </li></ul><ul><ul><li>Describe your customers in detail </li></ul></ul><ul><li>What is your competitive advantage in the market place? </li></ul><ul><ul><li>What about your product/service is better than the competition? </li></ul></ul><ul><li>How does your customer benefit? </li></ul>
  8. 8. Writing the Introduction <ul><li>Using the information in this presentation as a guide, you are now ready to write the introduction to your business plan. </li></ul><ul><li>Remember that the plan is a written representation of your business. </li></ul><ul><li>Make sure to give complete information. </li></ul><ul><li>Be sure to use good grammar skills. </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×