Business plan introduction

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Business plan introduction

  1. 1. Business Plan Introduction
  2. 2. A Business Plan Introduction <ul><li>Provides an introduction and justification for your business. </li></ul><ul><li>Includes type of business proposed </li></ul><ul><li>Rationale for choosing the business </li></ul><ul><li>Analysis of the business opportunity </li></ul><ul><li>Self analysis of your personal experience </li></ul>
  3. 3. Type of Business Proposed <ul><li>What type of business is this? </li></ul><ul><li>What problem are you solving? </li></ul><ul><li>How does your product/service solve the problem? </li></ul><ul><li>How does this create financial value for your company and its investors? </li></ul>Content – Part 1
  4. 4. Type of Business Proposed <ul><li>Proposed Organization </li></ul><ul><li>List the CEO and key management by name </li></ul>Content – Part 1
  5. 5. Rationale for choosing the business <ul><li>An overview of the industry sector that your business will be a part of, including industry trends and major players in the industry. This section of the business plan will also include a summary of your business's place within the industry. </li></ul><ul><li>Industry Overview </li></ul><ul><li>What is the size of your industry? </li></ul><ul><li>Who are the major players in this industry? </li></ul><ul><li>What national/economic trends have affected this industry and how? </li></ul><ul><li>What national/economic trends might affect it in the future and how? </li></ul>Content – Part 1
  6. 6. <ul><li>Market Analysis </li></ul><ul><li>This is an examination of the primary target market for your product or service, including geographic location, demographics, your target market's needs and how these needs are being met currently. </li></ul><ul><li>The competitive analysis section can be the most difficult section to compile when writing a business plan. Before you can analyze your competitors, you have to investigate them. </li></ul><ul><li>You need to know:  </li></ul><ul><ul><li>What markets or market segments your competitors serve; </li></ul></ul><ul><ul><li>What benefits your competition offers; </li></ul></ul><ul><ul><li>Why customers buy from them; </li></ul></ul><ul><ul><li>And as much as possible about their products and/or services, pricing, and promotion. </li></ul></ul>Rationale for choosing the business Content – Part 1
  7. 7. Analysis of the business opportunity <ul><li>Analysis of the Business Opportunity. </li></ul><ul><li>Where will the business be located? </li></ul><ul><li>Who will be the customer base? </li></ul><ul><li>What is your competitive advantage in the market place? </li></ul><ul><li>How does your customer benefit? </li></ul>Content – Part 1
  8. 8. Self analysis of your personal experience <ul><li>Introduction and Self-Analysis. </li></ul><ul><li>What makes you capable of operating this business and being successful. </li></ul>Content – Part 1

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