Business plan introduction
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Business plan introduction






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    Business plan introduction Business plan introduction Presentation Transcript

    • Business Plan Introduction
    • A Business Plan Introduction
      • Provides an introduction and justification for your business.
      • Includes type of business proposed
      • Rationale for choosing the business
      • Analysis of the business opportunity
      • Self analysis of your personal experience
    • Type of Business Proposed
      • What type of business is this?
      • What problem are you solving?
      • How does your product/service solve the problem?
      • How does this create financial value for your company and its investors?
      Content – Part 1
    • Type of Business Proposed
      • Proposed Organization
      • List the CEO and key management by name
      Content – Part 1
    • Rationale for choosing the business
      • An overview of the industry sector that your business will be a part of, including industry trends and major players in the industry. This section of the business plan will also include a summary of your business's place within the industry.
      • Industry Overview
      • What is the size of your industry?
      • Who are the major players in this industry?
      • What national/economic trends have affected this industry and how?
      • What national/economic trends might affect it in the future and how?
      Content – Part 1
      • Market Analysis
      • This is an examination of the primary target market for your product or service, including geographic location, demographics, your target market's needs and how these needs are being met currently.
      • The competitive analysis section can be the most difficult section to compile when writing a business plan. Before you can analyze your competitors, you have to investigate them.
      • You need to know: 
        • What markets or market segments your competitors serve;
        • What benefits your competition offers;
        • Why customers buy from them;
        • And as much as possible about their products and/or services, pricing, and promotion.
      Rationale for choosing the business Content – Part 1
    • Analysis of the business opportunity
      • Analysis of the Business Opportunity.
      • Where will the business be located?
      • Who will be the customer base?
      • What is your competitive advantage in the market place?
      • How does your customer benefit?
      Content – Part 1
    • Self analysis of your personal experience
      • Introduction and Self-Analysis.
      • What makes you capable of operating this business and being successful.
      Content – Part 1