Social media for Business (Successiory Inc)

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As with all tools, social media works best when used as it was designed to be used. Social media was designed for community. So whether you're a business owner or a corporate professional, social …

As with all tools, social media works best when used as it was designed to be used. Social media was designed for community. So whether you're a business owner or a corporate professional, social media community is more valuable in the long term that a large, inactive, social media following. Developing a strategy for sustainable relevant community is what will make you successful. Learn more from Successiory.

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  • 1. A Social Media Company www.successiory.ca February 1, 2014
  • 2. In This Presentation • • • • Successiory Philosophy About Successiory Successiory Clients Social media for Business – Strategy versus No Strategy – Community versus Followers – KPI versus Metrics • Strategy Cheat Sheet • Upcoming Workshop
  • 3. Successiory Philosophy Social media is not just marketing. It’s PR, R&D, CRM, HR, Supply Chain community, etc. Social media is community first. If you sell too much online, you’ll take the joy out of it for the very customers you seek, driving them away from key channels. Business success on social media stems from genuine, sustainable and relevant community.
  • 4. About Successiory Services: consulting, social media strategy, content strategy, social media audits, training and other services. See blog for strategy tips. Results: got 300% sales increase by attracting the right audience online. Went from 40% of attendees being the right fit, to 70%. President & Founder, Crystal-Marie Sealy: MBA, 11 years’ local & international communications, 5+ years’ social media, in several industries.
  • 5. Successiory Clients Really care. They pursue customers who understand the value of, and benefit from, their offering. They meet real demand; they don’t create frivolous or selfserving demand. They understand that a strategic approach to social media, outsourced or inhouse, is priceless.
  • 6. Social Media for Business Social media Strategy versus… No Social media Strategy: • Strategy: set goals, KPI to • No Strategy: implementing achieve goals, continuous tactics, posting and engaging improvement, big picture. without strategy. • All activity has purpose. • Ad-hoc activity; unclear goals. Clear Goals KPI Tracking Tactics Posts NO STRATEGY = Uncertainty Freebies STRATEGY = Focus # Followers
  • 7. Social Media for Business • Community versus Followers. • Community versus Followers. – Followers: 100,000 inactive. 120 100 80 60 40 20 0 Many Followers Jan Feb Mar Apr May Jun Relevant Activity Followers – Community: 10,000 genuinely interested. 120 100 80 60 40 20 0 Relevant Community Jan Feb Mar Apr May Jun Relevant Activity Followers
  • 8. Social Media for Business • Key performance indicators (KPI) versus metrics. – KPI: measurements tied to business goals. – Ties performance to goals. – Metrics: measurements that should feed KPI. – Stand-alone measurements. Clear Goals Why/Why Not? Related KPI Performance # New Followers # Clicked Improve # Followers # Shared
  • 9. Strategy Cheat Sheet Before you start, take the time to decide: 1. Business functions social media will support. 2. Business goals on social media. 3. Social media KPI relevant to Business Goals. 4. Content message, sources and frequency. 5. Time, budget and human capital available. Whether outsourced or in-house, sound strategy enhances your likelihood of success, or at least help you see where you can improve.
  • 10. Upcoming Workshop • Social Media Workshop #1 – Friday, March 21, 2014 – 2:00-3:00PM Eastern Standard Time (Toronto) – Register here: • http://successiorysocialmediaworkshop01.eventbrite.ca – Price (Canadian Dollars): • $15 before tax & hosting fee ($18.32) • $12 Early Bird ($14.85)
  • 11. Contact Successiory • For consultations or to learn more contact Successiory: – Website & Blog: www.successiory.ca – e-Mail: crystal-marie@successiory.ca – Telephone: 647-547-1573 • Social Media: Facebook LinkedIn Pinterest Google+ Twitter