Power in numbers 250+ million active users (Facebook Press Room) More than 120 million long in daily Fastest growing demographic is 35+
Visiting social sites is now the fourth most popular online activity – ahead of personal email (Neilsen, Global Faces & Networked Places, 2009)
It’s about presence 87 percent of home buyers used the Internet to search for homes (2008 Central Indiana Profile of Home Buyers and Sellers) 44 percent of home buyers reported using social networking Web sites. Among buyers aged 18-24, 89 percent reported using social networking sites Connect with other REALTORS®
Stay connected with current customers and clients
Advice from John Tuccillo John Tuccillo, a business and economic consultant and a former chief economist for NAR: “change the game before the game changes you.” Two main game-changing factors during the next few years Replacement of baby boomers with Generations X and Y in the workforce,
The key, he said, is to be at the nexus of those two trends.
Make it personal Ron Pearman of Long & Foster Real Estate says Facebook and Twitter help sales associates reach prospective home buyers, but the offline qualities that attract consumers might not apply as much in the online world.
"A lot of people aren't interested in how many years of experience you've had, or how many awards you have," he says. "They want to see that you're a real person. They want to see a picture of you in a kayak, or with your family."
Networks (Indianapolis, Ind.)
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