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  • Who is on FB? If you aren’t – why aren’t you? Do you plan to?
  • In some cases, I can get a response from someone via social media way faster than I could via email. Just cleaned work email, still have close to 200 messages. Since social media came along – my personal email has about 1000 unread messages. Things I used to subscribe to via email, I now follow through social media.
  • Why should those in real estate participate in social media? Isn’t the idea to be where your buyers are?
  • Found this yesterday from a presentation he did at last week’s Leadership Summit
  • From NAR piece – this REALTOR® suggests your online persona should be personal. It’s about you making connections with others.
  • Fun videos. Check out YouTube and Facebook Song and Facebook in real life.
  • So you have an account. How does it work? The first thing you’re going to see when you log in is your Home page or newsfeed. It’s like a newsbulletin of what all your friends are doing.
  • Pay special attention to the menu on the left-hand side of the page. Learn to segment your usage to allow for easier understanding of what’s there. You can view everything all mixed together, view info by those in the same network as you (i.e. Indianapolis, Ind. network), view by groups you create. Creating groups is a great way to segment personal friends from professional friends. Create a group of past clients, current clients, prospects, etc. Then you can essentially “filter them out” and view their info in an easier manner. You can also view by Fan pages, if you’re a fan of a lot of pages or a special few. View by status updates so you don’t get things like posted links or photos. View just by the latest photos posted. View by links posted. Click on More to view by other things such as applications, videos, notes, etc.
  • Requests is the top right section that shows people other friends suggested you might want to be friends with, pages that your friends like that they thought you might like, applications that your friends have used and thought you might want to use as well. If you’re looking to connect with more people, Facebook will suggest people you may know. On the right-hand side of your newsfeed, there’s a section called “Suggestions”. Suggestions are typically friends of friends, people within your network, people in your email account – if you let Facebook search your email account when you first signed up to see who of your friends were already on Facebook - , etc. Click “See All” to go to the Find people you know page and search by your email account, suggestions, people you IM or a general search. Notifications: bottom right-hand corner will tell you if someone posted on your wall, tagged you in a picture, commented on your status, etc. You can also receive notifications via text message through the Facebook mobile app (make change under “Settings” “My Account” “Mobile” Note: standard text messaging rates apply. Have a compulsive status poster? Choose to hide his/her posts by clicking next to their latest update. Find their hidden posts at the bottom of the page.
  • Your profile is all about you. It can be as public or as private as you want. Develop your profile, so it says something about you. Make it personal and fun!
  • Info gives all your basic, personal and contact information. Photos are ones you post and ones others post of you. Other things you like to post like links, videos, etc. Will all be archived on these tabs. Add tabs by clicking the plus button. Note that not all applications have tab availability. A lot of times when you use an application, it will ask you if you want to add it to your profile. Say yes and it will be added as a tab. Several tabs you can drag over to your sidebar to create the perfect look for your profile.
  • There are three areas to manage in your settings
  • Account Settings: Name Username Email Password Linked Accounts – log in to another account (i.e. google, yahoo, myspace) and automatically be logged into Facebook Security Question Privacy (manage privacy settings) – next on the list Deactivate Account Also – view networks you’ve joined Manage notifications Manage mobile preferences
  • Profile settings – who sees what of your profile (pictures, tagged pics, status updates, etc.). Use the lists you create to segment who can see what. Making it personal and/or professional. For example, your teenager who has friended you probably has a list called “mom and dad and any other relative who will rat me out”, so they set their privacy to allow their friends to see certain things, with the exception of the “mom and dad” list. Search – want to be found on Google? You’re automatically checked as “yes”. Have a FB account with no privacy settings set? Google yourself. 9 times out of 10 your FB account will be the first thing listed. Google Crystal Ligda (who does have privacy settings set) and Crystal Ligda on Facebook is the 10 th result down and once you click on it, you have to log in to see it. If you’re not my friend, or a friend of a friend, or in the same networks as me, you won’t see my profile). Do you want anyone find you on Facebook? Manage those settings here as well. News Feed and Wall – what things you do get put in other people’s newsfeeds (i.e. when you make comments on others, when you change your relationship status, when you add a friend, etc.) Application – When a friend of yours allows an application to access their information, that application may also access any information about you that your friend can already see. Limit what information your friends can see through the application here.
  • Manage details of applications you use. Such as, who can see the applications you use, do you want the application to publish your use to your wall/newsfeed? You can also add certain applications to a tab on your profile page from here.
  • After you’re set up, have your privacy settings in place and your lists of people created. Use it!! Connect all your social networking activities. If you’re a blogger, make sure your updates feed to your FB page. Use “add this” on your Web site and/or blog, so when people see something they like, they can share it on their social networks. Cross promote things you do on Twitter, YouTube and Flickr with your FB page.
  • Use the Facebook applications to help you do these things. Find useful applications that you can use to your advantage. I suggest: Slideshare: world’s largest community for sharing presentations. Powerpoint heaven. Have a client presentation you’d like to show others? Use the FB/slideshare application. Aside from that, use slideshare for ideas or to learn about topics of interest. You can add your blog through notes, but use Social RSS to add others’ blogs (your favorite RSS feeds) or anything that has an RSS feed to your FB page. Educate your FB friends with your favorite bloggers blogs. Feed Boone County Convention and Visitors Bureau Blog (http://www.boonecvb.com/blog/feed/) Causes: promote issues you care about. Makes it personal!
  • Overall, Promote yourself!! Share FB information on other Web sites with a profile badge – includes your name, email and most recent status. Or a photo badge – includes your most recent photos (arrange vertically, horizontally, use 2-8 photos)
  • And so now, I promote. Did you know there was a MIBOR Fan page?
  • Other pages you might find intersting. Foundation RPAC IAR NAR – has several pages (i.e NAR research, center for REALTOR Technology, etc.)
  • Who is on FB? If you aren’t – why aren’t you? Do you plan to?

Transcript

  • 1. FACEBOOK
  • 2. Power in numbers
    • Facebook
      • 250+ million active users (Facebook Press Room)
      • More than 120 million long in daily
      • Fastest growing demographic is 35+
      • Visiting social sites is now the fourth most popular online activity – ahead of personal email (Neilsen, Global Faces & Networked Places, 2009)
  • 3. It’s about presence
      • 87 percent of home buyers used the Internet to search for homes (2008 Central Indiana Profile of Home Buyers and Sellers)
      • 44 percent of home buyers reported using social networking Web sites.
      • Among buyers aged 18-24, 89 percent reported using social networking sites
      • Connect with other REALTORS®
      • Stay connected with current customers and clients
      • Prospect
  • 4. Advice from John Tuccillo
    • John Tuccillo, a business and economic consultant and a former chief economist for NAR: “change the game before the game changes you.”
    • Two main game-changing factors during the next few years
      • Replacement of baby boomers with Generations X and Y in the workforce,
      • Social Web
    • The key, he said, is to be at the nexus of those two trends.
  • 5. Make it personal
    • Ron Pearman of Long & Foster Real Estate says Facebook and Twitter help sales associates reach prospective home buyers, but the offline qualities that attract consumers might not apply as much in the online world.
    • "A lot of people aren't interested in how many years of experience you've had, or how many awards you have," he says. "They want to see that you're a real person. They want to see a picture of you in a kayak, or with your family."
  • 6. The details
    • http://www.youtube.com/watch?v=rSnXE2791yg&feature=fvw
  • 7. Newsfeed (Home)
  • 8. Newsfeed (Home)
    • View it all or view by:
      • Networks (Indianapolis, Ind.)
      • Groups (that you create)
      • Fan Pages
      • Status updates
      • Photos
      • Links
      • “ More”
  • 9. Newsfeed (Home)
    • View Requests
      • Friend suggestions
      • Page suggestions
      • Applications
    • Watch for “Suggestions”
    • Get Notifications
    • Hide posts
  • 10. Profile
  • 11. Profile
    • All about You
      • Info
      • Photos
      • Other things you post
        • Links
        • Videos
      • Add tabs by clicking on +
      • Drag available tabs to sidebar
  • 12. Know your privacy settings…and use them!
    • Account settings
    • Privacy settings
    • Application settings
  • 13. Account Settings
  • 14. Privacy Settings
  • 15. Application Settings
  • 16. Connect Yourself
    • If you’re a blogger, add blog feed to your notes
    • Help others promote you: Add This
      • http://www.addthis.com/
    • On Twitter? YouTube or Flickr?
  • 17. Facebook Apps
    • Find useful applications (note the word useful )
      • www.facebook.com/apps
    • Suggestions:
      • Slideshare
      • Social RSS
      • Causes
  • 18. Promote yourself
    • Profile Badge or Photo Badge
      • http://www.facebook.com/facebook-widgets/
  • 19. Shameless Promotion
  • 20. Other Facebook pages of interest
    • REALTOR® Foundation
    • RPAC
    • IAR
    • NAR
  • 21. Questions? Contact Crystal Ligda 317/956-5242 [email_address] www.Facebook.com/MIBOR Twitter: @MIBORBoard