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Stop Stalking Me! How To Engage Youth Via Social Media and Beyond
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Stop Stalking Me! How To Engage Youth Via Social Media and Beyond

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When companies try to push social media too hard on youth, it feels like unsolicited advertising. When you present us with opportunities and benefits, it feels like we're an insider and part of your …

When companies try to push social media too hard on youth, it feels like unsolicited advertising. When you present us with opportunities and benefits, it feels like we're an insider and part of your company culture. Join Crystal Y, a high school student, social entrepreneur, blogger, and graphic designer in exploring some techniques to engage with youth and not simply market to them. This was a presentation by Crystal at the Supernova Conference 2009: Change Networks.

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  • 1. BY CRYSTAL YAN Trilingual Chinese-American 17 year old Social Entrepreneur, Blogger, Graphic Designer. Twitter: @crystalcy LinkedIn: http://linkedin.com/in/crystaly Blog: http://crystaly.wordpress.com Companies, Stop Stalking Me! How to Engage with, Not Advertise to Youth via Social Media and Beyond Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
  • 2. Who am I?
    • Social entrepreneur
      • Torque Media Group
      • Economics For All
      • Project Connecting Communities
    • Blogger
      • crystaly.wordpress.com
    • Student + Non-profit leader
      • Bay Area French Public Forum
      • Gumball Capital
      • Rotary International
      • Future Business Leaders of America
      • And more…
    • Social media strategist
    • Graphic designer
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
  • 3. Stop Stalking Me!
    • You don’t get it. Or even if you do…
      • We think it’s creepy when Dad is on Facebook, never mind companies/colleges
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
  • 4. Dos and Don’ts
    • DO Engage:
      • Internships
      • Hosting company tours
      • Speaking at schools
        • Career days, career clubs
      • Being Awesome
        • Free stuff
        • Cool ads we want to emulate
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
    • DON’T Just Advertise:
      • Making a Facebook/Twitter/Youtube/Myspace page
        • Not using it
        • Filling it up with corporate jargon
  • 5. Case Study: So who did it right?
    • O’Neill Internship Fashion Design Contest
      • Their expenses: scholarship, clothes and internship (free labor)
      • Win-win:
        • students get experience for art school/college
        • company gets talented interns, designs, and PR in Teen Vogue
    • What they could have done better
      • Know more about student commitments to avoid extra hours
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
  • 6. Let’s find our own win-win!
    • Contact service/career club officers
      • They find opportunities for other students
        • Cold call: 20  3  1
      • Contact school administrators and ask to be put in touch with club leaders/advisers
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
  • 7. A high school student’s ad campaign…
    • When we promote events, we use a combo of:
      • Catchy one-liners (with links) to paste into GChat/Facebook/AIM statuses
      • Facebook event + promo video on Youtube
      • Guerrilla marketing tactics: necklace signs/picket signs/balloon signs
      • 50-word spiels to put on our school’s morning announcements
      • Fashion shows/promo events in rally court/gym
    • Contact info: give email/website, NOT phone number
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly
  • 8. Contact Me
    • Twitter: @crystalcy
    • LinkedIn: http://linkedin.com/in/crystaly
    • Blog: http://crystaly.wordpress.com
    • Email me with this form: http://crystalyan.weebly.com/contact-me.html
    • Follow/connect with/contact me if you want a copy of my upcoming e-book: “Give Me Free Labor: How to Recruit High School Student Interns/Volunteers”
    Follow me: @crystalcy Connect with me: linkedin.com/in/crystaly

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