Provide added value Track the usage of your products Offer personalized coaching Spread the word on social mediaCloud-based reporting and advanced analytics for publishers and learners on interactive online tests
What is it?Looxright is an online service enabling publishers to...• provide added value by assisting learners to track and improve their performance• offer virtual coaching to learners and parents by promoting personalized additional material• evaluate the usage and effectiveness of their digital products by tracking how they are used• exploit social networks to address targeted audiences Learners Publishers Parents Educators Publishers
The looxright conceptThree simple elements• Publishers offer Looxright-enabled interactive tests (web, tablets, CDROM). Any automatically-graded test can be "looxright-enabled"• Learners take tests and transparently send scores + semantics to the looxright web service• Looxright provides advanced reporting and analytics to learners, parents, publishers and other stakeholders
The looxright concept Learners complete Looxright-enabled1 content by Publishers 2 interactive tests on the web, pc or tablet Learners, parents, publishers, 3 educators receive performance reports and analytics
looxright for learners1. Take a looxright-enabled test on a tablet, a pc, the web2. Accept submission of your answers to looxright3. Receive your personal report by email4. Link to looxright for a wealth of reports, analytics and personalized advice
looxright reporting for learnersBuy Submit your answers Use app on companion cd- a print book Take tests on web site- an iBook- an online test Take tests on a tablet Immediately receive report by e-mail Follow the link for more reports, analytics and advice
looxright reporting for learnersLearner reports available by looxright• Current test score graphs Comparison of learner’s test scores to scores of others who took the same test in the same educational context as well as by other criteria (geography, age, level etc).• Best/worse/average scores graph in "this test", compared to the scores of others who took the same test. Comparison with learners in the same educational context as well as by other criteria.
looxright reporting for learners (2)• Best/worse/average performance graph in "this book" Comparison to the performance of others who took tests of the "same book", with learners in the same educational context as well as by other criteria.• Best/worse/average performance graph in tests with specific semantic annotation tags Comparison to the performance of others who took tests with the same tags, with learners in the same educational context as well as by other criteria.
looxright reporting for learners (3)• Performance graphs and ranking in a series of tests in the learners educational context Tests and context can be selected by interactively defined criteria• Spider-type graph displaying the learners performance in "all topics" Comparison to the average performance of the learners educational context as well as to the performance to similar educational contexts based on other criteria (geography, age , level, etc.)• Highlights of the learners strong and weak thematic areas
Looxright reporting for publishers Discover the hidden knowledgeabout your interactive digital products
Discover the hidden knowledgeYou and your products• Get usage reports of your customers worldwide: How is your content used?• Correlate reporting with demographics and other market criteria to conceive new ideas for new digital products• Collect quality assurance data for your educational content
Discover the hidden knowledge (1)What you have always wanted to know...• How are my digital products used by geography over time? Reports, graphs and maps about the usage of your products worldwide• What are my best and worst digital product performers based on geographical and time criteria? Is your content equally used in all markets?• What are my best sellers in a specific market segment? Define "market segment" by drilling as deep as you want• How do my customers perform on my books, tests, thematic areas based on geography over time? Gossip? Not really...
Discover the hidden knowledge (2)What you have always wanted to know...• What are my best market segments based on loyalty, number of tests completed and scores achieved? Discover where your additional material is most welcome in real practice: charts, maps, tables, using your criteria• How popular my interactive digital products are? Flexible, interactive criteria that help you discover useful knowledge• How many facebook / tweeter posts have been posted per book per country and time period?• How does the use of online interactive tests compare to use of print books?
Discover the hidden knowledge (3)What you have always wanted to know...• How effective have my online campaigns been? Compare online campaigns with the usage of your digital material in all markets and market segments• What is the feedback of learners, parents, educators on my content? Rating is possible if desired, too• Which of my digital products are obsolete? Discover if your customers never use the companion CD/DVD• How can I improve my online campaigns? Compile information into knowledge on new online campaigns.
Go further than your competitionYou and your customers• Attract parent attention by automatically notifying the parents every time a young learner takes a test• Send summarized reports of the young learner’s progress as an added value service offered by the you, the publisher, to parents• Exploit social media with live content in the social context of your target group Sample posting Paul took Grammar Test 1 from the book Fundamentals of English and got a score of 96%. His score places him at the top 2% performance of his age group – press here for more info on how you can achieve a similar score
Go further than your competitionProvide additional tests and material, free or at a charge• Online tests• eBooks, iBooks• Print booksOffer value-added such as personal coaching• Make suggestions focused on the weakest thematic areas of learners, based on their performancePromote other print or digital products• Within the interest of your customers
looxright for publishers Discover the Sell more onlineEvaluate how your Develop and test hidden knowledge content:products are used new ideas into with advanced personalized, worldwide products analytics focused Address directly Analyze behavior Notify parents Offer added value your target groups and performance instantly to all stakeholders on social media data
The looxright serviceService offerings• Basic Service Hosted in shared looxright servers. Useful as a starting service (pilot) and for small publishers• Advanced Service Hosted in dedicated servers for each publisher, such as [analytics].publisher-name.comService options• Custom web themes, consistent with the publishers web site• Custom APIs and integration with LMS/LCMS
The looxright service (2)Optional features:• Integration of Publishers promotion material in all test reports• Social media connectors for Facebook, twitter and Google+• XML raw data reporting including detailed data related to learners’ usage of each specific title as well as to social media interactions• Option to customize reports per title/series
More looxright web: www.looxright.com email: email@example.com twitter: @looxright facebook: www.facebook.com/looxrightUS/Canada HQ: 1709 - 38 Elm Str. Toronto, ON M5G2K5 Canada Phone: (+416) 432 8325 Fax: (+416) 351 8269EMEA office: CrystalClearSoft www.crystalclearsoft.com 44-46 Katechaki Avenue GR 11525 Athens Greece Phone (+30) 210 6746200 Fax (+30) 210 6746209