It’s about Connecting People by Crystal Olig & Rachel Globus Event Solutions @sparklegem | @mediajunkette Social Media & Events:

Why does social media make sense for events?

How can event pros use social media? To strengthen your events To strengthen your career, personal brand, organization

To strengthen your events

To strengthen your career, personal brand, organization

How Facebook Can Strengthen your Events Increase engagement Invite friends Post & tag photos Post video Create discussions about products, speakers, content Discuss topics after the event — maintain brand engagement

Increase engagement

Invite friends

Post & tag photos

Post video

Create discussions about products, speakers, content

Discuss topics after the event — maintain brand engagement

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

Facebook Case Study: Event Solutions Conference & Tradeshow 2009

How Twitter Can Strengthen your Events Ask prospective attendees for input Get attendees connected for free PR: Promote your event (before & during) and build buzz Instantly message out information (before & during), materials Obtain real-time feedback from attendees, pre- & post-event polling

Ask prospective attendees for input

Get attendees connected for free

PR: Promote your event (before & during) and build buzz

Instantly message out information (before & during), materials

Obtain real-time feedback from attendees, pre- & post-event polling

Engage attendees through commenting on sessions, speakers Attendees can follow more than one session Provide customer service for registration, answer attendee questions Quickly schedule meetups during conferences Broaden event community Increase engagement via Twitter feeds on-site How Twitter Can Strengthen your Events

Engage attendees through commenting on sessions, speakers

Attendees can follow more than one session

Provide customer service for registration, answer attendee questions

Quickly schedule meetups during conferences

Broaden event community

Increase engagement via Twitter feeds on-site

Twitter Case Study: Event Solutions Conference & Tradeshow

Twitter Case Study: Event Solutions Conference & Tradeshow Started tweeting: Jan. 28, 2009 Followers: 2,700+ Event hashtag: #escs09

Started tweeting: Jan. 28, 2009

Followers: 2,700+

Event hashtag: #escs09

Live tweet Spotlight Awards, contests Meet up during Conference Share pictures from trade show floor Spread the word to local community about show Share video from Conference Discuss lessons learned in education classes Share breaking show news Share ideas from trade show floor Twitter Case Study: Event Solutions Conference & Tradeshow How ES09 Used Twitter

Live tweet Spotlight Awards, contests

Meet up during Conference

Share pictures from trade show floor

Spread the word to local community about show

Share video from Conference

Discuss lessons learned in education classes

Share breaking show news

Share ideas from trade show floor

What We Got out of It Twitter was no. 1 referring site to website during Feb. 22-26 Influential people buzzed about the conference @GloNelsonCSEP 2,470 followers @lvwedconcierge 343 followers @danzisko 242 followers @mattwarren 249 followers = reach of 3,300 people Twitter Case Study: Event Solutions Conference & Tradeshow

Twitter was no. 1 referring site to website during Feb. 22-26

Influential people buzzed about the conference

@GloNelsonCSEP 2,470 followers

@lvwedconcierge 343 followers

@danzisko 242 followers

@mattwarren 249 followers

= reach of 3,300 people

Twitter Case Study: Event Solutions Conference & Tradeshow

Twitter Case Study: Event Solutions Conference & Tradeshow

Twitter Case Study: Event Solutions Conference & Tradeshow

Continue engagement with brand after the show Twitter is now no. 5 referrer to event-solutions.com What We Got out of It

Continue engagement with brand after the show

Twitter is now no. 5 referrer to event-solutions.com

What We Got out of It

Twitter Case Study: BusyEvent

How BusyEvent Used Twitter Pre-event promotion publicizes event Twitter account Account used to publicize speakers, offer discounts Attendees given option to follow event Twitter account at registration Messaging at check-in kiosk screens, on badges, event staff shirts, swag bags, etc. Digital signage shows conversation (“wiffiti”)

Pre-event promotion publicizes event Twitter account

Account used to publicize speakers, offer discounts

Attendees given option to follow event Twitter account at registration

Messaging at check-in kiosk screens, on badges, event staff shirts, swag bags, etc.

Digital signage shows conversation (“wiffiti”)

What They Got out of It > 7,000 tweets, SMS sent during conference Reduced check-in wait time from 7 min to 30 sec Organizers stemmed significant issues immediately Ad-hoc meetings Communications costs halved (savings: $7,000+) Twitter stream became a revenue source for producer (approx. $12,000)

> 7,000 tweets, SMS sent during conference

Reduced check-in wait time from 7 min to 30 sec

Organizers stemmed significant issues immediately

Ad-hoc meetings

Communications costs halved (savings: $7,000+)

Twitter stream became a revenue source for producer (approx. $12,000)

Want to find out more? Brian Slawin @BusyEvent busyevent.com

Virtual portfolio for a visual industry: photos and video Engage clients, prospects, partners in your brand Connect with colleagues in a more casual context Voice, voice, voice. Be a person people want to work with. Be yourself. How Facebook Can Strengthen your Business/Career

Virtual portfolio for a visual industry: photos and video

Engage clients, prospects, partners in your brand

Connect with colleagues in a more casual context

Voice, voice, voice. Be a person people want to work with. Be yourself.

Find new resources & ideas Connect with a community of peers & experts Get instant info for site selection, vendors Find out what others are saying about your company, venues, issues, etc. Add social media to skill set you offer clients Market your experience to the industry Connect with media How Twitter Can Strengthen your Business/Career

Find new resources & ideas

Connect with a community of peers & experts

Get instant info for site selection, vendors

Find out what others are saying about your company, venues, issues, etc.

Add social media to skill set you offer clients

Market your experience to the industry

Connect with media

But How Does this Get Me Business/Attention? WOM. Thought leadership. It’s about catalyzing relationships. It’s about nurturing relationships. It should be part of your overall marketing mix.

WOM.

Thought leadership.

It’s about catalyzing relationships.

It’s about nurturing relationships.

It should be part of your overall marketing mix.

Rules to Tweet By Be useful . Nurture relationships . Tweet judiciously . Retweet judiciously . Content is king. Don’t worry if you miss something. There’s a tool for that. Don’t go down the rabbit hole .

Be useful .

Nurture relationships .

Tweet judiciously .

Retweet judiciously .

Content is king.

Don’t worry if you miss something.

There’s a tool for that.

Don’t go down the rabbit hole .

Industry leadership

Industry leadership

Connect Crystal Olig | Rachel Globus @sparklegem | @mediajunkette event-solutions.com email: Crystal.a.olig@gmail.com linkedin .com/in/crystalolig facebook .com/crystalolig slideshare .net/crystalaolig blog: whygeny.wordpress.com blog twitter: twitter.com/whygeny

Crystal Olig | Rachel Globus

@sparklegem | @mediajunkette

event-solutions.com

email: Crystal.a.olig@gmail.com

linkedin .com/in/crystalolig

facebook .com/crystalolig

slideshare .net/crystalaolig

blog: whygeny.wordpress.com

blog twitter: twitter.com/whygeny

Always leave ‘em laughing