How to Network your Way to a Job PRSA University Liaison Committee

toolkit Physical Virtual Personality Goals

Physical

Virtual

Personality

Goals

personal branding Physical Biz card Resume Cover letter, references Portfolio Leave behinds Wardrobe and look – in person and avatars Cheery perky Thoughtful observer Detailed journalist Punky tech geek Sports media fanatic

Physical

Biz card

Resume

Cover letter, references

Portfolio

Leave behinds

Wardrobe and look – in person and avatars

OWN IT. Be unique, be memorable, be yourself.

personal branding Virtual: You must search yourself! Portfolio – use a blog, visualcv, carbonmade, figdig* Blog/website* LinkedIn profile* Facebook profile Google, Brazen Careerist profiles Twitter profile Video resume Email address

Virtual: You must search yourself!

Portfolio – use a blog, visualcv, carbonmade, figdig*

Blog/website*

LinkedIn profile*

Facebook profile

Google, Brazen Careerist profiles

Twitter profile

Video resume

Email address

find people People you know OSU resources PRSA University Liaison group ColumbusInternships.com Industry associations: AMA, PRSA, AdFed, Social Media club Meetup groups or campus groups Business Journal lists Recruiters

People you know

OSU resources

PRSA University Liaison group

ColumbusInternships.com

Industry associations: AMA, PRSA, AdFed, Social Media club

Meetup groups or campus groups

Business Journal lists

Recruiters

how to meet people Everybody knows somebody. You just have to get to other people’s somebodies.

meet people Group situations Industry meetings, tweetups or informal meetups One-on-one social media informational interviews casual coffee/lunch meetings “ I don’t know anyone!” “ I’m not from here!” “ Where do you start?”

Group situations Industry meetings, tweetups or informal meetups

One-on-one

social media

informational interviews

casual coffee/lunch meetings

group situations

meetings & events Go to as many as you can, as soon as you can. Dress smart Have a wingman Be prepared – know something coming in Bring your A-list Make a goal: At least 3 solid connections, 5 biz cards Come early, stay late Be prepared for the awkwardness

Go to as many as you can, as soon as you can.

Dress smart

Have a wingman

Be prepared – know something coming in

Bring your A-list

Make a goal: At least 3 solid connections, 5 biz cards

Come early, stay late

Be prepared for the awkwardness

one-on-one

how to: intros First, connect – in person, via e-mail, get introduced, cold call, tweet The ask – Make it non-threatening, casual, learning-focused

First, connect – in person, via e-mail, get introduced, cold call, tweet

The ask – Make it non-threatening, casual, learning-focused

how to: logistics Get there – Be early. Know what they look like. (Cyberstalk!) You don’t have to pay. You do have to dress up – always better over than under. Pick a good time/place – Later in the week best. Be able to find each other – exchange cell phone numbers, know their face.

Get there – Be early. Know what they look like. (Cyberstalk!) You don’t have to pay. You do have to dress up – always better over than under.

Pick a good time/place – Later in the week best.

Be able to find each other – exchange cell phone numbers, know their face.

how to: convos Be ready with good questions and examples Be able to lead the conversation Do’s and don’ts Get them interested in you – genuine enthusiasm. Get their connections.

Be ready with good questions and examples

Be able to lead the conversation

Do’s and don’ts

Get them interested in you – genuine enthusiasm.

Get their connections.

Conversation starters: Where from What want to do Industry segments Changes, adaptation Their job, time at org Your key experiences Stories

Conversation starters:

Where from

What want to do

Industry segments

Changes, adaptation

Their job, time at org

Your key experiences

Stories

how to: info interviews Call it a “chat” 20-30 min Have good examples ready More formal Know the company Know the clients Specific questions Feel out future opportunities, cycle

Call it a “chat”

20-30 min

Have good examples ready

More formal

Know the company

Know the clients

Specific questions

Feel out future opportunities, cycle

how to: gratitude Thank you notes: Email vs. postal mail Reiterate key parts of convo Further state your skills Tell them what you learned or will look into Give them ways to stay connected

Thank you notes: Email vs. postal mail

Reiterate key parts of convo

Further state your skills

Tell them what you learned or will look into

Give them ways to stay connected

strategize: follow-up Get strategic Have a ‘hit list’ & frequency goals Keep a record – it makes you feel productive Find reasons to reconnect, touch base Interesting articles New info about topic discussed Ask about meeting up at an industry event Met someone they know

Get strategic

Have a ‘hit list’ & frequency goals

Keep a record – it makes you feel productive

Find reasons to reconnect, touch base

Interesting articles

New info about topic discussed

Ask about meeting up at an industry event

Met someone they know

be realistic Set yourself up to succeed Skills and experiences, strengths and weaknesses What you’ve got ready What makes you excited Be open to new experiences, people It’s ok to start small. Some of the best experiences are things you really CARE about, take time to CREATE or TRANSLATE into skills for the workplace.

Set yourself up to succeed

Skills and experiences, strengths and weaknesses

What you’ve got ready

What makes you excited

Be open to new experiences, people

don’t limit yourself Experience – it all counts! Campus activities Part-time or contracted work/freelance Non-profit and volunteer organizations Student activities groups Make it up Classwork

Experience – it all counts!

Campus activities

Part-time or contracted work/freelance

Non-profit and volunteer organizations

Student activities groups

Make it up

Classwork

Crystal Olig Oxiem Marketing Technology [email_address] @sparklegem 614.423.9321 Questions?

Crystal Olig

Oxiem Marketing Technology

[email_address]

@sparklegem

614.423.9321