How To Network Your Way To A Job


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Presentation for Public Relations Student Society of America at The Ohio State University, Columbus, Ohio.

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How To Network Your Way To A Job

  1. 1. How to Network your Way to a Job PRSA University Liaison Committee
  2. 2. toolkit <ul><li>Physical </li></ul><ul><li>Virtual </li></ul><ul><li>Personality </li></ul><ul><li>Goals </li></ul>
  3. 3. personal branding <ul><li>Physical </li></ul><ul><ul><li>Biz card </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Cover letter, references </li></ul></ul><ul><ul><li>Portfolio </li></ul></ul><ul><ul><li>Leave behinds </li></ul></ul><ul><ul><li>Wardrobe and look – in person and avatars </li></ul></ul>Cheery perky Thoughtful observer Detailed journalist Punky tech geek Sports media fanatic
  4. 4. OWN IT. Be unique, be memorable, be yourself.
  5. 5. personal branding <ul><li>Virtual: You must search yourself! </li></ul><ul><ul><li>Portfolio – use a blog, visualcv, carbonmade, figdig* </li></ul></ul><ul><ul><li>Blog/website* </li></ul></ul><ul><ul><li>LinkedIn profile* </li></ul></ul><ul><ul><li>Facebook profile </li></ul></ul><ul><ul><li>Google, Brazen Careerist profiles </li></ul></ul><ul><ul><li>Twitter profile </li></ul></ul><ul><ul><li>Video resume </li></ul></ul><ul><ul><li>Email address </li></ul></ul>
  6. 6. find people <ul><li>People you know </li></ul><ul><li>OSU resources </li></ul><ul><li>PRSA University Liaison group </li></ul><ul><li> </li></ul><ul><li>Industry associations: AMA, PRSA, AdFed, Social Media club </li></ul><ul><li>Meetup groups or campus groups </li></ul><ul><li>Business Journal lists </li></ul><ul><li>Recruiters </li></ul>
  7. 7. how to meet people Everybody knows somebody. You just have to get to other people’s somebodies.
  8. 8. meet people <ul><li>Group situations Industry meetings, tweetups or informal meetups </li></ul><ul><li>One-on-one </li></ul><ul><ul><li>social media </li></ul></ul><ul><ul><li>informational interviews </li></ul></ul><ul><ul><li>casual coffee/lunch meetings </li></ul></ul>“ I don’t know anyone!” “ I’m not from here!” “ Where do you start?”
  9. 9. group situations
  10. 10. meetings & events <ul><li>Go to as many as you can, as soon as you can. </li></ul><ul><li>Dress smart </li></ul><ul><li>Have a wingman </li></ul><ul><li>Be prepared – know something coming in </li></ul><ul><li>Bring your A-list </li></ul><ul><li>Make a goal: At least 3 solid connections, 5 biz cards </li></ul><ul><li>Come early, stay late </li></ul><ul><li>Be prepared for the awkwardness </li></ul>
  11. 11. one-on-one
  12. 12. how to: intros <ul><li>First, connect – in person, via e-mail, get introduced, cold call, tweet </li></ul><ul><li>The ask – Make it non-threatening, casual, learning-focused </li></ul>
  13. 13. how to: logistics <ul><li>Get there – Be early. Know what they look like. (Cyberstalk!) You don’t have to pay. You do have to dress up – always better over than under. </li></ul><ul><li>Pick a good time/place – Later in the week best. </li></ul><ul><li>Be able to find each other – exchange cell phone numbers, know their face. </li></ul>
  14. 14. how to: convos <ul><li>Be ready with good questions and examples </li></ul><ul><li>Be able to lead the conversation </li></ul><ul><li>Do’s and don’ts </li></ul><ul><li>Get them interested in you – genuine enthusiasm. </li></ul><ul><li>Get their connections. </li></ul>
  15. 15. <ul><li>Conversation starters: </li></ul><ul><li>Where from </li></ul><ul><li>What want to do </li></ul><ul><li>Industry segments </li></ul><ul><li>Changes, adaptation </li></ul><ul><li>Their job, time at org </li></ul><ul><li>Your key experiences </li></ul><ul><li>Stories </li></ul>
  16. 16. how to: info interviews <ul><li>Call it a “chat” </li></ul><ul><li>20-30 min </li></ul><ul><li>Have good examples ready </li></ul><ul><li>More formal </li></ul><ul><li>Know the company </li></ul><ul><li>Know the clients </li></ul><ul><li>Specific questions </li></ul><ul><li>Feel out future opportunities, cycle </li></ul>
  17. 17. how to: gratitude <ul><li>Thank you notes: Email vs. postal mail </li></ul><ul><li>Reiterate key parts of convo </li></ul><ul><li>Further state your skills </li></ul><ul><li>Tell them what you learned or will look into </li></ul><ul><li>Give them ways to stay connected </li></ul>
  18. 18. strategize: follow-up <ul><li>Get strategic </li></ul><ul><ul><li>Have a ‘hit list’ & frequency goals </li></ul></ul><ul><ul><li>Keep a record – it makes you feel productive </li></ul></ul><ul><ul><li>Find reasons to reconnect, touch base </li></ul></ul><ul><ul><ul><li>Interesting articles </li></ul></ul></ul><ul><ul><ul><li>New info about topic discussed </li></ul></ul></ul><ul><ul><ul><li>Ask about meeting up at an industry event </li></ul></ul></ul><ul><ul><ul><li>Met someone they know </li></ul></ul></ul>
  19. 19. be realistic <ul><li>Set yourself up to succeed </li></ul><ul><li>Skills and experiences, strengths and weaknesses </li></ul><ul><li>What you’ve got ready </li></ul><ul><li>What makes you excited </li></ul><ul><li>Be open to new experiences, people </li></ul>It’s ok to start small. Some of the best experiences are things you really CARE about, take time to CREATE or TRANSLATE into skills for the workplace.
  20. 20. don’t limit yourself <ul><li>Experience – it all counts! </li></ul><ul><ul><li>Campus activities </li></ul></ul><ul><ul><li>Part-time or contracted work/freelance </li></ul></ul><ul><ul><li>Non-profit and volunteer organizations </li></ul></ul><ul><ul><li>Student activities groups </li></ul></ul><ul><ul><li>Make it up </li></ul></ul><ul><ul><li>Classwork </li></ul></ul>
  21. 21. <ul><li>Crystal Olig </li></ul><ul><li>Oxiem Marketing Technology </li></ul><ul><li>[email_address] </li></ul><ul><li>@sparklegem </li></ul><ul><li>614.423.9321 </li></ul>Questions?