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Tuesday, October 27, 2009

Traditional Online Video Social
Marketing Marketing Marketing Marketing
Print, direct mail, Email, newsletters, Commercials, how-to, Social media,
advertising online advertising and overview videos networking, referrals
Very expensive Less expensive More expensive Least expensive
Low conversion Moderate conversion High conversion Highest conversion
Poor metrics Excellent metrics No metrics Limited metrics
2
Tuesday, October 27, 2009

Social Media is NOT "New Media"
3
Tuesday, October 27, 2009

Advertising Focused Models Do Not Work Anymore
4
Tuesday, October 27, 2009

Easily Destracted
You Cannot Compete with "Interrupt" Conditioning
5
Tuesday, October 27, 2009

What's Here
This isn't about what's coming or
who's coming - this is about what is
attracting attention of attendees,
sponsors and organizers.
6
Tuesday, October 27, 2009

Digital Signage
Brand messaging through television, interactive
walls or projection equipment that can be easily
customized and updated.
7
Tuesday, October 27, 2009

Live Event Streaming
The capture of event content and delivery of the
content through the web in real time.
8
Tuesday, October 27, 2009

Pay-Per-View Event
Attendance
A model where attendees viewing the live event
stream are charged based on attending the
conference virtually. (not a virtual event)
9
Tuesday, October 27, 2009

iPhone
Laptop
iPhone
iPhone
iPhone
Mobile Event
Applications
Applications that deliver an event
experience on small ubiquitous
devices.
10
Tuesday, October 27, 2009

Venue and Hospitality
Room blocks, excessive internet charges, food
and beverage accounting and contractual
business models are making event organizers less
11
Tuesday, October 27, 2009

Event Syndication
capitalizing on every channel with event specific and newsworthy content delivered to any device, anywhere
12
Tuesday, October 27, 2009

Information wants to be free. Events want to be free.
13
Tuesday, October 27, 2009

Facts:
The personality of business is changing.
We have the opportunity to redefine the industry
and radically shift the model.
The revenue model for events is being challenged
by a new generation of attendees and exhibitors.
Predictability of events and attendance is possible
in this economy.
Accountability is high and budget is low.
14
October 22, 2009
Tuesday, October 27, 2009

A Prescription for Action:
The definition of a "butt in seat" MUST change
Web, Mobile, On-Demand, Satellite, Tivo, Hulu, YouTube.
Events are 24/7 brands.
The new media is a living entity:
It MUST be updated, daily, weekly and regularly - by your
community, speakers and sponsors.
15
Tuesday, October 27, 2009

Your Turn
16
October 22, 2009
Tuesday, October 27, 2009