!"#$%&!&'#$(%$)#*$+#,-.

                            !"#$%!&$&'&(%$)(*+,%-.$#)//$0&$1"-2&*$%"$2!3(4&$
                    ...
Traditional              Online                 Video                  Social
                             Marketing      ...
Social Media is NOT "New Media"
                                                              3



Tuesday, October 27, 20...
Advertising Focused Models Do Not Work Anymore
                                                                           ...
Easily Destracted


                You Cannot Compete with "Interrupt" Conditioning
                                     ...
What's Here
                    This isn't about what's coming or
                    who's coming - this is about what is...
Digital Signage
                   Brand messaging through television, interactive
                   walls or projection ...
Live Event Streaming
                            The capture of event content and delivery of the
                        ...
Pay-Per-View Event
                   Attendance
                   A model where attendees viewing the live event
       ...
iPhone
                                     Laptop
                                                     iPhone
           ...
Venue and Hospitality
                               Room blocks, excessive internet charges, food
                       ...
Event Syndication
                     capitalizing on every channel with event specific and newsworthy content delivered t...
Information wants to be free. Events want to be free.
                                                                13

...
Facts:
                                          The personality of business is changing.
                                ...
A Prescription for Action:
                            The definition of a "butt in seat" MUST change
                     ...
Your Turn




                                        16
             October 22, 2009

Tuesday, October 27, 2009
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MTO Summit 1:30 PM Panel: The Future of New Media with Trade Shows and Conferences with Chris Justice, Rick Calvert and Warwick Davies

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This panel discussion included the future of new media and how the tradeshow floor will change with emerging technologies. The panel discussed tools that will keep attendees engaged and benefit exhibitors by entertaining and educating attendees.

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MTO Summit 1:30 PM Panel: The Future of New Media with Trade Shows and Conferences with Chris Justice, Rick Calvert and Warwick Davies

  1. 1. !"#$%&!&'#$(%$)#*$+#,-. !"#$%!&$&'&(%$)(*+,%-.$#)//$0&$1"-2&*$%"$2!3(4&$ 3(*$,&-'&$%!&$(&#$35&(*&& !"#$%&'()&'*&#)+,-,./'0$1& 2#(,3&4'567558'599: ;/$<'=>")&4?$+@"'A)$4B Tuesday, October 27, 2009
  2. 2. Traditional Online Video Social Marketing Marketing Marketing Marketing Print, direct mail, Email, newsletters, Commercials, how-to, Social media, advertising online advertising and overview videos networking, referrals Very expensive Less expensive More expensive Least expensive Low conversion Moderate conversion High conversion Highest conversion Poor metrics Excellent metrics No metrics Limited metrics 2 Tuesday, October 27, 2009
  3. 3. Social Media is NOT "New Media" 3 Tuesday, October 27, 2009
  4. 4. Advertising Focused Models Do Not Work Anymore 4 Tuesday, October 27, 2009
  5. 5. Easily Destracted You Cannot Compete with "Interrupt" Conditioning 5 Tuesday, October 27, 2009
  6. 6. What's Here This isn't about what's coming or who's coming - this is about what is attracting attention of attendees, sponsors and organizers. 6 Tuesday, October 27, 2009
  7. 7. Digital Signage Brand messaging through television, interactive walls or projection equipment that can be easily customized and updated. 7 Tuesday, October 27, 2009
  8. 8. Live Event Streaming The capture of event content and delivery of the content through the web in real time. 8 Tuesday, October 27, 2009
  9. 9. Pay-Per-View Event Attendance A model where attendees viewing the live event stream are charged based on attending the conference virtually. (not a virtual event) 9 Tuesday, October 27, 2009
  10. 10. iPhone Laptop iPhone iPhone iPhone Mobile Event Applications Applications that deliver an event experience on small ubiquitous devices. 10 Tuesday, October 27, 2009
  11. 11. Venue and Hospitality Room blocks, excessive internet charges, food and beverage accounting and contractual business models are making event organizers less 11 Tuesday, October 27, 2009
  12. 12. Event Syndication capitalizing on every channel with event specific and newsworthy content delivered to any device, anywhere 12 Tuesday, October 27, 2009
  13. 13. Information wants to be free. Events want to be free. 13 Tuesday, October 27, 2009
  14. 14. Facts: The personality of business is changing. We have the opportunity to redefine the industry and radically shift the model. The revenue model for events is being challenged by a new generation of attendees and exhibitors. Predictability of events and attendance is possible in this economy. Accountability is high and budget is low. 14 October 22, 2009 Tuesday, October 27, 2009
  15. 15. A Prescription for Action: The definition of a "butt in seat" MUST change Web, Mobile, On-Demand, Satellite, Tivo, Hulu, YouTube. Events are 24/7 brands. The new media is a living entity: It MUST be updated, daily, weekly and regularly - by your community, speakers and sponsors. 15 Tuesday, October 27, 2009
  16. 16. Your Turn 16 October 22, 2009 Tuesday, October 27, 2009

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