HSMAI Webinar Social Media FundamentalsMonday, October 26, 200910:00 AM Pacific, 12:00 PM Central, 1:00 PM Eastern Duration: Approximately 45 minute presentation + 15 minutes for Q&AbyStephen Nold PresidentAdvon Technologies

Agenda What you will Learn• Strategic Social Media Fundamentals• The Great Marketing Shift• How to Harness the Power• Tangible Success Examples Double Down• Myths and Hype on Social Media• The Impact on the Hospitality Industry

Agenda What you will LearnStrategic Social Media FundamentalsThe Great Marketing ShiftHow to Harness the PowerTangible Success Examples

Social MediaAn umbrella termMedia tools designed for social interaction, created using highly accessible and scalable publishing techniques Transforms one to many broadcasts into many to many conversationsChanges people from content consumers into content producers Is a shiny new toy

It is zillions of conversations that people are having…online…24/7…right now!

Social Media is NOTA single solutionThe message or contentA mediaInbound marketingReally that new anymore

Three Parts But, areHSMAI Yes - ing? listen- I Great! think is theyContent/ConversationCommunitiesMedia/Tools

Comprehensive Marketing MixTraditional Marketing + New Media Marketing

Agenda What you will LearnStrategic Social Media FundamentalsThe Great Marketing ShiftHow to Harness the PowerTangible Success Examples

Sir Martin SorrellWSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009WPP PLC, world's largest communications companyProfit for the first half of 2009 plunge by almost 50%“We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”

What Would You Do If?…most people started using social media? 3 out of 4 Americans use social technologyForrester: Growth of Social Technology, 2008 2/3 of the Global Internet population visits social networksNielson: Global Faces and Networked Places, 2009…Social Media was used more than email?Social Media is the #1 activity on the WebHuffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008…events and hospitality professionals were already seeing success with Social Media?

What IF?…Social Media was creating a great marketing shift?…becoming the most successful way to promote your business?…dramatically changing the way hospitality professionals get business?

Agenda What you will LearnStrategic Social Media FundamentalsThe Great Marketing ShiftHow to Harness the PowerTangible Success Examples

LinkedIn GroupsFinance Club39,590 Financial services memberse-LEGAL11,192 Legal services membersSociety for Marketing Professional Services1,513 Professional Services members Media Professionals Worldwide54,949 Media members

Secret Sauce7 Steps To StartHave a planFind your customersAsk others what has workedParticipate in a communityOffer relevant and interesting contentBuild relationshipsLeverage the toolsSocial MediaSauceXXX Fire Hot XXX

Agenda What you will LearnStrategic Social Media FundamentalsThe Great Marketing ShiftHow to Harness the PowerTangible Success Examples

Success StoriesNational Association of Broadcasters: 1,500 Registrations – top performing strategyFirst-time attendeesDell Computers: 1 million followers on twitter$3 million in revenueMTO Summit: 8% of audienceTwitter RecruitmentWalt Disney: 65,000 Happy BirthdaysTwitter RecruitmentDigital Thought: 20% of revenueLinkedIn Recruitment of Suppliers and Attendees

National Association of Broadcasters: 1,500 Registrations – top performing strategy

First-time attendees

Dell Computers: 1 million followers on twitter

$3 million in revenue

MTO Summit: 8% of audience

Twitter Recruitment

Walt Disney: 65,000 Happy Birthdays

Twitter Recruitment

Digital Thought: 20% of revenue

LinkedIn Recruitment of Suppliers and Attendees

What You Need to Know About Social MediaValuableTransforming Can be monetizedHype and myths Still trying to figure it out …in the Wild, Wild West stage…today…but not tomorrow No perfect answer