Social Media Webinar by Stephen Nold

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  • Definition of Social Media
  • Social media are/is NOTInbound MarketingA single solutionA MediaThe message or content
  • Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
  • Commercial broker relationships were: …created in Social Media communities …customers focused on content and advice from online communities first …interactions with their commercial broker were second?
  • SCN use of Social Media – how to gain awareness and visibility
  • Will to continue to be valuable – it is not a fad May transform to meet market optimization Can be monetized with the right application There is a lot of Hype and Myths Organizations are trying to figure out how to adopt No one has the perfect answer for all B2B markets are currently and will continue to be changed
  • Social Media Webinar by Stephen Nold

    1. 1. HSMAI Webinar <br />Social Media Fundamentals<br />Monday, October 26, 200910:00 AM Pacific, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minute presentation + 15 minutes for Q&A<br />by<br />Stephen Nold <br />PresidentAdvon Technologies<br />
    2. 2. Agenda<br /> What you will Learn<br />• Strategic Social Media Fundamentals<br />• The Great Marketing Shift<br />• How to Harness the Power<br />• Tangible Success Examples <br />Double Down<br />• Myths and Hype on Social Media<br />• The Impact on the Hospitality Industry<br />
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    3. 3. Agenda<br /> What you will Learn<br />Strategic Social Media Fundamentals<br />The Great Marketing Shift<br />How to Harness the Power<br />Tangible Success Examples<br />
    4. 4. Social Media<br />An umbrella term<br />Media tools designed for social interaction, created using highly accessible and scalable publishing techniques <br />Transforms one to many broadcasts into many to many conversations<br />Changes people from content consumers into content producers <br />Is a shiny new toy<br />
    5. 5. It is zillions of conversations that people are having…online…24/7…right now!<br />
    6. 6. Social Media is NOT<br />A single solution<br />The message or content<br />A media<br />Inbound marketing<br />Really that new anymore<br />
    7. 7. Three Parts<br /> But, are<br />HSMAI<br /> Yes - <br />ing?<br /> listen-<br /> I<br /> Great!<br /> think<br /> is<br /> they<br />Content/Conversation<br />Communities<br />Media/Tools<br />
    8. 8. Comprehensive Marketing Mix<br />Traditional Marketing + New Media Marketing<br />
    9. 9. Agenda<br /> What you will Learn<br />Strategic Social Media Fundamentals<br />The Great Marketing Shift<br />How to Harness the Power<br />Tangible Success Examples<br />
    10. 10. Sir Martin Sorrell<br />WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009<br />WPP PLC, world&apos;s largest communications company<br />Profit for the first half of 2009 plunge by almost 50%<br />“We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.” <br />
    11. 11. What Would You Do If?<br />…most people started using social media?<br /> 3 out of 4 Americans use social technology<br />Forrester: Growth of Social Technology, 2008<br /> 2/3 of the Global Internet population visits social networks<br />Nielson: Global Faces and Networked Places, 2009<br />…Social Media was used more than email?<br />Social Media is the #1 activity on the Web<br />Huffington Post: Social Networking Sites Overtake Porn As Internet&apos;s #1 Search, 10/2008<br />…events and hospitality professionals were already seeing success with Social Media?<br />
    12. 12. What IF?<br />…Social Media was creating a great marketing shift?<br />…becoming the most successful way to promote your business?<br />…dramatically changing the way hospitality professionals get business?<br />
    13. 13. Agenda<br /> What you will Learn<br />Strategic Social Media Fundamentals<br />The Great Marketing Shift<br />How to Harness the Power<br />Tangible Success Examples<br />
    14. 14.
    15. 15. LinkedIn Groups<br />Finance Club39,590 Financial services members<br />e-LEGAL11,192 Legal services members<br />Society for Marketing Professional Services1,513 Professional Services members <br />Media Professionals Worldwide54,949 Media members <br />
    16. 16. Secret Sauce<br />7 Steps To Start<br />Have a plan<br />Find your customers<br />Ask others what has worked<br />Participate in a community<br />Offer relevant and interesting content<br />Build relationships<br />Leverage the tools<br />Social Media<br />Sauce<br />XXX Fire Hot XXX<br />
    17. 17. Agenda<br /> What you will Learn<br />Strategic Social Media Fundamentals<br />The Great Marketing Shift<br />How to Harness the Power<br />Tangible Success Examples<br />
    18. 18. Success Stories<br /><ul><li>National Association of Broadcasters: 1,500 Registrations – top performing strategy
    19. 19. First-time attendees
    20. 20. Dell Computers: 1 million followers on twitter
    21. 21. $3 million in revenue
    22. 22. MTO Summit: 8% of audience
    23. 23. Twitter Recruitment
    24. 24. Walt Disney: 65,000 Happy Birthdays
    25. 25. Twitter Recruitment
    26. 26. Digital Thought: 20% of revenue
    27. 27. LinkedIn Recruitment of Suppliers and Attendees</li></li></ul><li>What You Need to Know About Social Media<br />Valuable<br />Transforming<br /> Can be monetized<br />Hype and myths<br /> Still trying to figure it out …in the Wild, Wild West stage…today…but not tomorrow<br /> No perfect answer<br />

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