Escape the Technology Maze October 21-22, 2009 Hyatt Fisherman’s Wharf How Cloud Computing Will Change The Meetings Industry

What is it and how will it affect the events industry Pat Pathade Fantail Consulting & Technologies Robert Roan Knowledge Flows

Google Maps Google Apps Google Wave LinkedIn Facebook Amazon Starbucks Volunteer Ebay Salesforce.com Flickr YouTube Skype USPS MS Office Federal Government DISA

Google Maps

Google Apps

Google Wave

LinkedIn

Facebook

Amazon

Starbucks Volunteer

Ebay

Salesforce.com

Flickr

YouTube

Skype

USPS

MS Office

Federal Government

DISA

Virtual Trade Shows – video, collaboration, Attendee Registration – online, use of smart phones Onsite Booth Sales Social Media In a nutshell Lower costs, easier and faster implementation, and stable systems will bring innovative progress

Virtual Trade Shows – video, collaboration,

Attendee Registration – online, use of smart phones

Onsite Booth Sales

Social Media

In a nutshell

Lower costs, easier and faster implementation, and stable systems will bring innovative progress

Imagine a Virtual Tradeshow People viewing it on smart phones, laptops, TV sets, on the move, in the office Different formats – QuickTime, MP3, Windows Media, Flash You get good publicity, a huge spike in viewers hits the site and everything goes smoothly – immensely scalable It works seamlessly with different technology requirements around the globe Different languages, different browsers, different time zones, different technology standards – still works

Imagine a Virtual Tradeshow

People viewing it on smart phones, laptops, TV sets, on the move, in the office

Different formats – QuickTime, MP3, Windows Media, Flash

You get good publicity, a huge spike in viewers hits the site and everything goes smoothly – immensely scalable

It works seamlessly with different technology requirements around the globe

Different languages, different browsers, different time zones, different technology standards – still works

Imagine Onsite Booth Sales Imagine flying through the process Never crash, have all the muscle you need, just for the two days that you need it most Imagine running at lowered risk And imagine lower costs

Imagine Onsite Booth Sales

Imagine flying through the process

Never crash, have all the muscle you need, just for the two days that you need it most

Imagine running at lowered risk

And imagine lower costs

Imagine Attendee and Exhibitor Registrations Imagine matching up the registrants with their Social Media profiles Imagine thousands of Attendees across the world for a virtual show Think about capturing and correlating the data across different dimensions and mining intelligence Understand Attendee profiles to depths never seen before Provide a personalized, fine tuned match of suppliers to the Attendees needs Imagine you get everything and more, sooner and at lower costs

Imagine Attendee and Exhibitor Registrations

Imagine matching up the registrants with their Social Media profiles

Imagine thousands of Attendees across the world for a virtual show

Think about capturing and correlating the data across different dimensions and mining intelligence

Understand Attendee profiles to depths never seen before

Provide a personalized, fine tuned match of suppliers to the Attendees needs

Imagine you get everything and more, sooner and at lower costs

Imagine the Social Media channels that are not here yet Google Wave anyone? – Real time collaboration in a mash-up of formats. Its here. Every channel will work with every other channel Imagine keeping up with the growth of the channels Core applications – finance, security, products and services, will still need to work with all the social media channels Cloud technology is the engine under the Social Media hood

Imagine the Social Media channels that are not here yet

Google Wave anyone? – Real time collaboration in a mash-up of formats. Its here.

Every channel will work with every other channel

Imagine keeping up with the growth of the channels

Core applications – finance, security, products and services, will still need to work with all the social media channels

Cloud technology is the engine under the Social Media hood

Save Money Lower costs – 30%-40% lower on pure cost basis No CapEx. Costs are operating expenses Sold on demand – pay as you go N0 investment in infrastructure, real estate, maintenance Staying focused on business aspect Reliability - less system crashes Elastic – scale up or down as much as you want, on demand Device-location independent – latest phones, laptops will all work More innovation in the Events Industry Rapid development of solutions at lower costs – Force.com claims 5 times faster and half the cost Continuous upgrades – stay on the leading edge

Save Money

Lower costs – 30%-40% lower on pure cost basis

No CapEx. Costs are operating expenses

Sold on demand – pay as you go

N0 investment in infrastructure, real estate, maintenance

Staying focused on business aspect

Reliability - less system crashes

Elastic – scale up or down as much as you want, on demand

Device-location independent – latest phones, laptops will all work

More innovation in the Events Industry

Rapid development of solutions at lower costs – Force.com claims 5 times faster and half the cost

Continuous upgrades – stay on the leading edge

Google Apps – free or $50 per user per year! IBM Lotus Notes - $3 per user per month Salesforce.com - $35/65/125 per user per month Plain server – 5-15 cents per hour ($100 per month) Quickbooks Online – free/$9.95/34.95 per month MS Office??

Google Apps – free or $50 per user per year!

IBM Lotus Notes - $3 per user per month

Salesforce.com - $35/65/125 per user per month

Plain server – 5-15 cents per hour ($100 per month)

Quickbooks Online – free/$9.95/34.95 per month

MS Office??