INTERACTIVE
EVENT
MARKETING
bridging online with live and making your
event website a valuable property
Escape
the
Technology
Maze
October
21-­‐22,
2009
Hya<
Fisherman’s
Wharf
Tuesday, October 27, 2009

Illiterate
2
Tuesday, October 27, 2009

Engaging Content
3
Tuesday, October 27, 2009

Creative
4
Tuesday, October 27, 2009

Social
5
Tuesday, October 27, 2009

Simple
6
Tuesday, October 27, 2009

Brief
7
Tuesday, October 27, 2009

Imperfect
8
Tuesday, October 27, 2009

Attendee Intelligence
We must change they way we view and interact
with attendees so that we change the experience
in real-time.
9
Tuesday, October 27, 2009

✴Personality
✴Known brand
✴Referenceable
✴Unique
✴Done before
✴Interactive
✴Convenient
✴Free??!!??!?!
These new engagement demands are forcing us to
develop more compelling methods to touch a
hyper-connected and judgmental audience.
10
Tuesday, October 27, 2009

Website Interactive Event Requirements
1.Simple and easily discoverable (SEO Optimized - Text to Images)
2.Integrated registration with delayed payment and invoicing
3.Video and content assets that are provided at no cost
(notice we didn't say free)
4.Connections for highly segmented/personalized email marketing campaigns
5.Bridges to the speakers, authors, experts and visionaries before/during/after
6.Presentations available the SAME DAY
7.Recordings of EVERY session - Audio and/or Video
8.Live Streaming of the event and Keynotes
9.Companion mobile applications
10.Social media connections (but NOT through Facebook)
11
Tuesday, October 27, 2009