Your SlideShare is downloading. ×
Hero conf mobile branding_anderson
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Hero conf mobile branding_anderson

41
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
41
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile BrandingWhy you should care, What it is, What you can doCrystal AndersonSEER Interactivewww.SEERInteractive.com
  • 2. 30 Second Background:• Spearhead PPC Team at SEER Interactive– AdWords & adCenter Qualified Company– PPC, SEO, Analytics• Began PPC career in 2006– SEO, Media, Analytics & Biz Dev Background• International Experience in B2B, B2C,E-comm PPC Accounts & budgets from afew thousands to six figuresThis is Hoagie. He’s made memiss a few recent #PPCchats
  • 3. Why Care AboutMobile Branding?
  • 4. “Insight Express research shows that mobilecampaigns offer an average 14% increase inbrand favorability and 21% increase inpurchase intent.” - Google
  • 5. What Is It?
  • 6. It’s Search It’s Display
  • 7. It’s Tying Online &Offline BrandingTogether
  • 8. Great, What DoesThat Mean?
  • 9. What You Should Think About:What messaging do you use offline & can youuse it (or variation of) for PPC efforts?What is the goal?Think outside the world of AdWordsAdmob options
  • 10. What’s The Point ofMobile Branding?
  • 11. It’s About Creating AwarenessWho Is your audience?Where are they?How are they using their Mobiledevices?How can you reach them?
  • 12. Banner Ads
  • 13. It’s About EngagementHow do you engage prospectivecustomers with your Brand?Is it a video?Is it an expandable banner?Is it within a Mobile game?
  • 14. Click to Video
  • 15. Expandable Banners
  • 16. It’s About InteractionHow do you get prospective customersto interact with your Brand?What is a meaningful interaction?
  • 17. Click to App
  • 18. Click to Landing Page & to Call
  • 19. It’s About Creating anExperienceWhat impression of your Brand do youwant to leave?
  • 20. Video Interstitials
  • 21. Thank you!Ask Me Anything, Anytime:• Twitter: @Crystala• Email: crystala@seerinteractive.com