B2B Marketing Options Should You Outsource B2B Marketing or Do It Yourself?
Considerations• Operational• Organizational• Financial• ResultsBottom line is to generate maximum awareness, leads and revenue at an acceptable cost.
Reasons to Outsource B2B Marketing You can get a depth of talent that is unavailable at your budget level for hiring. You can gain access to a larger team of specialized experts. You may be able to find consultants with extensive expertise in your domain/industry. You pay for only the services you need, meaning your expenses are highly targeted. If you are not satisfied, it is much easier to terminate a contractor than employee. When you hire the right outsource provider, it’s all about results.
Reasons to DIY – Do It Yourself Domain expertise is a key component of successful B2B marketing and your outsource provider may not have a strong base of experience in your industry. You give up some control when dealing with contractors instead of “wage slaves.” Assuming you have the expertise to manage the program in-house, you can usually achieve better metrics for a given budget amount. The knowledge gained by your in-house resources remains an asset of your organization.
About Fusion Marketing Partners We Do This: Brand building/messaging Website optimization Content creation Lead Generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEOinfo@fusionmarketingpartners.com Lots more information at: 719-357-6280 http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)