1. Social Media as a Research Tool Dr. Camille Rutherford, @crutherford Zoe Branigan-Pipe, @zbpipe Brock University, Faculty of Education
2. Agenda• What is social media?• Examples of social media research • Facebook & Teacher Knowledge Development • Voice Thread ....• Social media as a product or process tool• Challenges & beneﬁts of using social media• Discussion: When do the beneﬁts outweigh the challenges?
3. What is Social MediaSocial media is characterized as Web 2.0 resources that emphasizeactive participation, connectivity, collaboration, andsharing of knowledge and ideas among users (McLoughlin & Lee, 2007)
4. Facebook & Teacher Knowledge Development Dr. Camille Rutherford Brock University AERA 2009
5. are? I c ou ld sh W hyFacebook & Teacher Knowledge Development Dr. Camille Rutherford Brock University AERA 2009
6. 500 Million and Growing
7. 500 Million and Growing
8. Facebook Teacher Groups
9. Facebook Teacher Groups
10. How are teachers using Facebook to support their knowledge development?How can researchers make sense of what has taken place?
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15. Shulman’s Categorization Content Knowledge Curriculum Knowledge Employment* General Pedagogical Knowledge Knowledge of Educational Contexts Knowledge of Educational Ends Knowledge of Learners Other* Pedagogical Content Knowledge *Author created category
16. Methodology‣Ontariogroup resource and idea sharing Teachers,‣ Over 8,000 members‣ Group membersof the 2007/2008 schooltopics over the course created 249 discussion year‣ Examined 187 opening discussion posts after solo post were excluded‣ Inter-rater reliability percentage of agreement was 80%
17. Results Content Knowledge 3 Curriculum Knowledge 37 Employment* 42 General Pedagogical Knowledge 18 Knowledge of Educational Contexts 16 Knowledge of Educational Ends 0 Knowledge of Learners 5 Other* 17 Pedagogical Content Knowledge 49*Author created category
20. Pedagogical Content Knowledge Content Does anyone Knowledge 2%have some 26% Pedagogical Content 20%creative ideas Knowledge Curricular Knowledgefor the liquidsand solids unit? Other*I would 9% Employment* 22%appreciate 3% General Pedagogical 9% Knowledgeanything you Knowledge of 10% Knowledge Educational of Learners Contexts
21. Employment Content Knowledge 2% I was just 20% 26% Curricular Knowledge wondering if Pedagogical Content Knowledge anyone had any tips on what type of questions will be Other* asked in an 9% Employment* 22% interview for the General 3% Pedagogical supply list (public 9% Knowledge 10% and catholic)? Any Knowledge ofe Educationalrs Contexts
22. Curricular Knowledge I just accepted a position at a Content Knowledge private high school, 2% 20% and I will be 26% Curricular Knowledge teaching gr. 9 and Pedagogical Content 10 french. French is Knowledge not one of my teachables, but I have taken several Other* Employment* french classes at 9% 22% college. Does 3% General Pedagogical anyone have any 9% Knowledge online resources or 10% Knowledge of good books that Educationale Contexts will help me teachrs
23. General Pedagogical Knowledge Content Ive just landed a Knowledge 2% job teaching math and science to a 26% 20% grade 7/8 split and Pedagogical Content Curricular Knowledge to a grade 9 class Knowledge on a ﬁrst nations reserve. Very small classes with very Other* 9% Employment* big behavioural 22% issues and about 3% half on IEPs, mostly 9% for reading ... Knowledge of These kids are Educational bouncing off thes Contexts 10% General walls. My main Pedagogical worry is classroom Knowledge
24. Other Content Im teaching a Knowledge 2%5/6 class and 20%would love to 26% Pedagogical Content Curricular Knowledgegive them Knowledgesomethingsmall forChristmas, but I Other* 9% Employment* 22%am having a 3% General Pedagogicalhard time 9% Knowledge 10%thinking of Knowledge of Educational Knowledgecheap ideas for of Learners Contexts
25. Knowledge of Learners / Educational Contexts Knowledge of LearnersIm a grade 5 teacher Contentwho was just informed Knowledge 2%today that I will bedoing planning time 26% 20%coverage 2-3 periods a Pedagogical Content Curricular Knowledgeweek in our ASD Knowledgeclassroom. Does anyonehave any suggestions or Knowledge of Educational Contexts Other* 9% Employment*How much of your own 22% Generalmoney did you spend Pedagogicalon classroom Knowledgedecorations and 3% 9% 10%materials when you Knowledge of LearnersKnowledge ofstarted your ﬁrst full Educationaltime position? What Contextskind of materials
26. re ? I ca ould s h h yW
27. Conclusion Content Knowledge 2% 26% 20% Pedagogical Curricular Content Knowledge Knowledge Employment* Other General 22% 9% 3% Pedagogical Knowledge 9% Knowledge of 10% Knowledge Educational of Learners Contexts
28. Conclusion Content Knowledge 2% 26% 20% Pedagogical Curricular Content Knowledge Knowledge Employment* Other General 22% 9% 3% Pedagogical Knowledge 9% Knowledge of 10% Knowledge Educational of Learners Contexts
29. Conclusion✓Shulman’s categorization can be used as an effective sorting mechanism for Content Knowledge 2% teacher online discussions. 26% Pedagogical 20% Curricular Content Knowledge Knowledge Employment* Other General 22% 9% 3% Pedagogical Knowledge 9% Knowledge of 10% Knowledge Educational of Learners Contexts
30. Conclusion✓Shulman’s categorization can be used as an effective sorting mechanism for Content Knowledge 2% teacher online discussions. 26% Pedagogical 20% Curricular Knowledge✓Using Shulman’s that Content Knowledge Employment* categories highlights Other 9% General 22% 3% Pedagogical the majority of what is 9% Knowledge of Knowledge 10% taking place can be Knowledge of Learners Educational Contexts considered teacher knowledge development.
31. Implications ‣ Demonstrates that teachers are using social media to support knowledge development. ‣ Broaden our conceptions of professional development to include social/informal learning. ‣ Encourage & support teacher use of Facebook / social media.‣ Need to understandthe beneﬁts. are using social media and examine why teachers‣ Investigate potentialmedia can be used to identify leadership if social (Social network analysis).‣ Create new approaches to teacher professional development that capitalize on social media.
32. Voice Thread Research
33. Social Media Research Examples Product Process Using social media Using social media as a data source as part of the research process‣ Collecting data from Facebook, Twitter, blogs, discussion forums, wikis, ‣ Recruitment & selection of participants chat room... ‣ Interaction with‣ Quantitative analysis of data participants (Ethnography)‣ Social network analysis of participants/data ‣ Collaboration amongst researchers‣ Qualitative analysis of data
34. Social Media Beneﬁts‣ Participant selection ‣ Expanded scale & scope of sample‣ Timeliness & immediacy‣ Ease & accessibility‣ Digital data
35. Social Media Challenges‣ Skewed participant sample‣ Research ethics: ‣ What is public/private? ‣ Anonymity & IP addresses ‣ Informed consent in the social media environment ‣ Rapidly changing environment Association of Internet Researchers, aoir.org