Crowdsourcing Creativity

participatory design over the internet

Congradulations !

50% for the money 33% kill time 14% for fun 14% to help a cause Why are you Participating?

How do you carry a banana? 124 ideas submitted 66 different ideas - 48 original ideas - 18 ideas repeated

What creative ideas do you have for bread toasting?

brain storming brain sourcing vs 9 designers 24 original ideas 20 participants 32 original ideas Voice ready signal Voice: “ Your toast is ready’’ Toasting patterns Interchangeable letters, logos , characters Laser beam Laser cut and heated

brain storming brain sourcing vs 15 of 24 63% of ideas were matched

brain storming brain sourcing vs 8 original ideas 17 original ideas Add-on to oven Smoke detector Manually powered Butter melting tray No bottom for plate Storage within toaster

People are willing to participate in the design process People are very creative and orignal People come up with comparable ideas to those of designers Summary

User centered design to User generated content [Sanders 2002] Distinguish need intensive tasks from the solution intensive [Von Hippel 2005] The design process becomes democratised & externalised [Diani 1989]

Full design process ? Quality of participant input ? Organisational models towards designing services? Avenues

[email_address] www. conscience design.ca/ Alexandre Joyce