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The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
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The New Organic: Search Opportunities in 2014

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As the Google SERP evolves, it can feel like traditional SEO is under assault, but with every change comes opportunity. Dr. Pete helps you discover the opportunity in in-depth articles, knowledge …

As the Google SERP evolves, it can feel like traditional SEO is under assault, but with every change comes opportunity. Dr. Pete helps you discover the opportunity in in-depth articles, knowledge graph, and answer boxes.

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  • 1. THE NEW ORGANIC: SEARCH OPPORTUNITIES IN 2014 DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  • 2. IMAGES NEWS SHOPPING LINK: mz.cm/1j4Rsk9 CONDUCTOR STUDY (JAN 2014)
  • 3. IMAGES NEWS SHOPPING MOZCAST 10K DATA (JAN 31)
  • 4. +VIDEOS +IN-DEPTH IMAGES NEWS SHOPPING ADD REMAINING VERTICALS
  • 5. +KNOWLEDGE PANEL +ANSWER BOXES +KG CAROUSELS VIDEOS IN-DEPTH IMAGES NEWS SHOPPING ADD THE KNOWLEDGE GRAPH
  • 6. +SITE-LINKS +AUTHORSHIP +REVIEWS KNOWLEDGE PANEL ANSWER BOXES KG CAROUSELS VIDEOS IN-DEPTH IMAGES NEWS SHOPPING ADD ORGANIC ENHANCEMENTS
  • 7. IN-DEPTH ARTICLES DIFFICULTY: MODERATE
  • 8. IN-DEPTH EXAMPLE (“SEO”)
  • 9. “10% of people’s daily information needs fit this category…” LINK: mz.cm/1jwNNLJ BROAD TOPICS (10% OF SEARCHES)
  • 10. PRESENCE OF IN-DEPTH (FEB 17)
  • 11. GOOGLE’S IN-DEPTH DANCE
  • 12. LINK: mz.cm/1moFtD1 GOOGLE’S OFFICIAL ADVICE
  • 13. 19.9% – NY Times 8.1% – WSJ 5.9% – Guardian 5.3% – HuffPo 3.2% – Forbes 43% BIG PUBLISHERS DOMINATE
  • 14. DA=56 / PA=59 / 185 LRD SMALL SITES NEED BIG STATS
  • 15. IS THERE OPPORTUNITY FOR YOU?
  • 16. THINK OF IN-DEPTH LIKE RANKING
  • 17. KNOWLEDGE GRAPH DIFFICULTY: MODERATE
  • 18. PRESENCE OF K-GRAPH (FEB 17)
  • 19. KNOWLEDGE PANEL (“PORTLANDIA”)
  • 20. FREEBASE DATA (“PORTLANDIA”)
  • 21. “You cannot directly edit the contents of KG, but you can modify the contents of a source from which KG draws…” LINK: mz.cm/O55AzO SOME KG SOURCES ARE EDITABLE
  • 22. “To be able to offer a definitive answer to a query, [Google] must be confident of its reliability...” LINK: mz.cm/1906fJr IT IS POSSIBLE TO ADD ENTITIES
  • 23. SOURCE: CHAMPAGNELIVING.NET ©2008-2014 “With great power comes great responsibility...” LISTEN TO YOUR UNCLE BEN…
  • 24. TYPE II – DRIVEN BY GOOGLE+
  • 25. TYPE III – DRIVEN BY G+ LOCAL
  • 26. TYPE IV – PAID SINGLE-PRODUCT
  • 27. TYPE V – BUILT ON YOUR CONTENT
  • 28. ANSWER BOXES DIFFICULTY: HIGH
  • 29. ANSWER BOX PRESENCE (FEB 17)
  • 30. ANSWERS CHANGE THE RULES
  • 31. TYPE I – KNOWLEDGE GRAPH BASED
  • 32. TYPE II – COMMERCIAL PARTNERS
  • 33. IS YOUR SERP FOR SALE?
  • 34. TYPE IIIA – YOUR ANSWERS (LONG)
  • 35. TYPE IIIB – YOUR ANSWERS (SHORT)
  • 36. IN-DEPTH ARTICLES KNOWLEDGE GRAPH ANSWER BOXES CHOOSE YOUR OWN ADVENTURE
  • 37. THANKS FOR WATCHING! peter@moz.com • @dr_pete

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