FUTURE SERP:

THE FACE OF GOOGLE IN 2014
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
IT STARTED AS AN EXPERIMENT
COULD WE CATCH GOOGLE CHANGING?
2,417 ALERTS LATER…
WE SAW TESTS IN PROGRESS
WHAT WE’VE SEEN
ANSWER BOX, CIRCA 2013
ANSWER BOX, CIRCA 2014 v1
ANSWER BOX, CIRCA 2014 v2
KNOWLEDGE GRAPH 2013
KNOWLEDGE GRAPH 2014
PAID INCLUSION 2013
PAID INCLUSION 2014
#1 WITH SITELINKS 2013
#1 WITH SITELINKS 2014 v1
2014 v2
WHAT IT MEANS
KG BUILT ON YOUR DATA
KG BUILT ON YOUR DATA
LABYRINTHS OF PAGEVIEWS
LABYRINTH OF PVS
ADS IN SHEEP’S CLOTHING
ADS IN SHEEP’S CLOTHING
SHEEPISH ADS (H/T @GOROCKETFUEL)
SO, WHY IS THIS IMPORTANT?
LOOK TO MOBILE
NEW AD FORMAT, IN TESTING
THAT FORMAT
ALREADY EXISTS,
ON MOBILE
(SAFARI ON OS7)
RECENTLY LAUNCHED SONG CAROUSEL
LIST UI WAS
CLEARLY MADE
FOR MOBILE
RICH ANSWERS LOOK GOOD ON DESKTOP
BUT THEY WERE
DESIGNED
FOR MOBILE
(SAFARI ON OS7)
REMEMBER THE #1 BOX?
THIS IS HOW
THE MOBILE UI
ALREADY LOOKS
HOUSE OF CARDS
NOTICE HOW
MOBILE RESULTS
ARE BOXED?
LOOK FAMILIAR?
WELCOME TO
GOOGLE NOW
CARDS ARE INVADING DESKTOP
CARDS DRIVE DEEP PERSONALIZATION
CARDS KNOW ALL THINGS
CARDS TRUMP EVEN BIG BRANDS
IS THIS GOOGLE 2014?
THANKS FOR WATCHING!
peter@moz.com • @dr_pete
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The Face of Google in 2014

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A look at where Google is headed in 2014, based on new features in testing and clues from mobile search. Presented at ThenSome San Francisco.

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The Face of Google in 2014

  1. 1. FUTURE SERP: THE FACE OF GOOGLE IN 2014 DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. 2. IT STARTED AS AN EXPERIMENT
  3. 3. COULD WE CATCH GOOGLE CHANGING?
  4. 4. 2,417 ALERTS LATER…
  5. 5. WE SAW TESTS IN PROGRESS
  6. 6. WHAT WE’VE SEEN
  7. 7. ANSWER BOX, CIRCA 2013
  8. 8. ANSWER BOX, CIRCA 2014 v1
  9. 9. ANSWER BOX, CIRCA 2014 v2
  10. 10. KNOWLEDGE GRAPH 2013
  11. 11. KNOWLEDGE GRAPH 2014
  12. 12. PAID INCLUSION 2013
  13. 13. PAID INCLUSION 2014
  14. 14. #1 WITH SITELINKS 2013
  15. 15. #1 WITH SITELINKS 2014 v1
  16. 16. 2014 v2
  17. 17. WHAT IT MEANS
  18. 18. KG BUILT ON YOUR DATA
  19. 19. KG BUILT ON YOUR DATA
  20. 20. LABYRINTHS OF PAGEVIEWS
  21. 21. LABYRINTH OF PVS
  22. 22. ADS IN SHEEP’S CLOTHING
  23. 23. ADS IN SHEEP’S CLOTHING
  24. 24. SHEEPISH ADS (H/T @GOROCKETFUEL)
  25. 25. SO, WHY IS THIS IMPORTANT?
  26. 26. LOOK TO MOBILE
  27. 27. NEW AD FORMAT, IN TESTING
  28. 28. THAT FORMAT ALREADY EXISTS, ON MOBILE (SAFARI ON OS7)
  29. 29. RECENTLY LAUNCHED SONG CAROUSEL
  30. 30. LIST UI WAS CLEARLY MADE FOR MOBILE
  31. 31. RICH ANSWERS LOOK GOOD ON DESKTOP
  32. 32. BUT THEY WERE DESIGNED FOR MOBILE (SAFARI ON OS7)
  33. 33. REMEMBER THE #1 BOX?
  34. 34. THIS IS HOW THE MOBILE UI ALREADY LOOKS
  35. 35. HOUSE OF CARDS
  36. 36. NOTICE HOW MOBILE RESULTS ARE BOXED?
  37. 37. LOOK FAMILIAR? WELCOME TO GOOGLE NOW
  38. 38. CARDS ARE INVADING DESKTOP
  39. 39. CARDS DRIVE DEEP PERSONALIZATION
  40. 40. CARDS KNOW ALL THINGS
  41. 41. CARDS TRUMP EVEN BIG BRANDS
  42. 42. IS THIS GOOGLE 2014?
  43. 43. THANKS FOR WATCHING! peter@moz.com • @dr_pete
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