The Face of Google in 2014
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The Face of Google in 2014

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A look at where Google is headed in 2014, based on new features in testing and clues from mobile search. Presented at ThenSome San Francisco.

A look at where Google is headed in 2014, based on new features in testing and clues from mobile search. Presented at ThenSome San Francisco.

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    The Face of Google in 2014 The Face of Google in 2014 Presentation Transcript

    • FUTURE SERP: THE FACE OF GOOGLE IN 2014 DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
    • IT STARTED AS AN EXPERIMENT
    • COULD WE CATCH GOOGLE CHANGING?
    • 2,417 ALERTS LATER…
    • WE SAW TESTS IN PROGRESS
    • WHAT WE’VE SEEN
    • ANSWER BOX, CIRCA 2013
    • ANSWER BOX, CIRCA 2014 v1
    • ANSWER BOX, CIRCA 2014 v2
    • KNOWLEDGE GRAPH 2013
    • KNOWLEDGE GRAPH 2014
    • PAID INCLUSION 2013
    • PAID INCLUSION 2014
    • #1 WITH SITELINKS 2013
    • #1 WITH SITELINKS 2014 v1
    • 2014 v2
    • WHAT IT MEANS
    • KG BUILT ON YOUR DATA
    • KG BUILT ON YOUR DATA
    • LABYRINTHS OF PAGEVIEWS
    • LABYRINTH OF PVS
    • ADS IN SHEEP’S CLOTHING
    • ADS IN SHEEP’S CLOTHING
    • SHEEPISH ADS (H/T @GOROCKETFUEL)
    • SO, WHY IS THIS IMPORTANT?
    • LOOK TO MOBILE
    • NEW AD FORMAT, IN TESTING
    • THAT FORMAT ALREADY EXISTS, ON MOBILE (SAFARI ON OS7)
    • RECENTLY LAUNCHED SONG CAROUSEL
    • LIST UI WAS CLEARLY MADE FOR MOBILE
    • RICH ANSWERS LOOK GOOD ON DESKTOP
    • BUT THEY WERE DESIGNED FOR MOBILE (SAFARI ON OS7)
    • REMEMBER THE #1 BOX?
    • THIS IS HOW THE MOBILE UI ALREADY LOOKS
    • HOUSE OF CARDS
    • NOTICE HOW MOBILE RESULTS ARE BOXED?
    • LOOK FAMILIAR? WELCOME TO GOOGLE NOW
    • CARDS ARE INVADING DESKTOP
    • CARDS DRIVE DEEP PERSONALIZATION
    • CARDS KNOW ALL THINGS
    • CARDS TRUMP EVEN BIG BRANDS
    • IS THIS GOOGLE 2014?
    • THANKS FOR WATCHING! peter@moz.com • @dr_pete