The Face of Google in 2014
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The Face of Google in 2014

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A look at where Google is headed in 2014, based on new features in testing and clues from mobile search. Presented at ThenSome San Francisco.

A look at where Google is headed in 2014, based on new features in testing and clues from mobile search. Presented at ThenSome San Francisco.

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The Face of Google in 2014 Presentation Transcript

  • 1. FUTURE SERP: THE FACE OF GOOGLE IN 2014 DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  • 2. IT STARTED AS AN EXPERIMENT
  • 3. COULD WE CATCH GOOGLE CHANGING?
  • 4. 2,417 ALERTS LATER…
  • 5. WE SAW TESTS IN PROGRESS
  • 6. WHAT WE’VE SEEN
  • 7. ANSWER BOX, CIRCA 2013
  • 8. ANSWER BOX, CIRCA 2014 v1
  • 9. ANSWER BOX, CIRCA 2014 v2
  • 10. KNOWLEDGE GRAPH 2013
  • 11. KNOWLEDGE GRAPH 2014
  • 12. PAID INCLUSION 2013
  • 13. PAID INCLUSION 2014
  • 14. #1 WITH SITELINKS 2013
  • 15. #1 WITH SITELINKS 2014 v1
  • 16. 2014 v2
  • 17. WHAT IT MEANS
  • 18. KG BUILT ON YOUR DATA
  • 19. KG BUILT ON YOUR DATA
  • 20. LABYRINTHS OF PAGEVIEWS
  • 21. LABYRINTH OF PVS
  • 22. ADS IN SHEEP’S CLOTHING
  • 23. ADS IN SHEEP’S CLOTHING
  • 24. SHEEPISH ADS (H/T @GOROCKETFUEL)
  • 25. SO, WHY IS THIS IMPORTANT?
  • 26. LOOK TO MOBILE
  • 27. NEW AD FORMAT, IN TESTING
  • 28. THAT FORMAT ALREADY EXISTS, ON MOBILE (SAFARI ON OS7)
  • 29. RECENTLY LAUNCHED SONG CAROUSEL
  • 30. LIST UI WAS CLEARLY MADE FOR MOBILE
  • 31. RICH ANSWERS LOOK GOOD ON DESKTOP
  • 32. BUT THEY WERE DESIGNED FOR MOBILE (SAFARI ON OS7)
  • 33. REMEMBER THE #1 BOX?
  • 34. THIS IS HOW THE MOBILE UI ALREADY LOOKS
  • 35. HOUSE OF CARDS
  • 36. NOTICE HOW MOBILE RESULTS ARE BOXED?
  • 37. LOOK FAMILIAR? WELCOME TO GOOGLE NOW
  • 38. CARDS ARE INVADING DESKTOP
  • 39. CARDS DRIVE DEEP PERSONALIZATION
  • 40. CARDS KNOW ALL THINGS
  • 41. CARDS TRUMP EVEN BIG BRANDS
  • 42. IS THIS GOOGLE 2014?
  • 43. THANKS FOR WATCHING! peter@moz.com • @dr_pete