SEO for Answers: Ranking #0

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Google’s dive into index-generated answers seems like a threat to many, but for SEOs it’s also a new opportunity. Learn how and when you can jump the organic queue and rank #0.

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SEO for Answers: Ranking #0

  1. 1. SEOFORANSWERS RANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. 2. THEGOODOLDDAYS
  3. 3. MODERNSEOREALITY
  4. 4. WAIT,ITGETSWORSE
  5. 5. MOREGLOOM&DOOM
  6. 6. IT’SHERESOMEWHERE
  7. 7. SOYLENTSERPISADS!
  8. 8. KNOWLEDGEGRAPH ANSWERS, V1
  9. 9. KNOWLEDGEPANELS
  10. 10. KNOWLEDGEPANELS
  11. 11. KNOWLEDGECARDS
  12. 12. KNOWLEDGEPANELS
  13. 13. KNOWLEDGECARDS
  14. 14. KNOWLEDGEEXTREME
  15. 15. 100PBOFANSWERS
  16. 16. MACHINECURATION ANSWERS, V2
  17. 17. FEATUREDSNIPPETS
  18. 18. ANSWERSINTABLES
  19. 19. ANSWERSFROMLISTS
  20. 20. RELATEDQUESTIONS
  21. 21. ANYTHINGFAMILIAR?
  22. 22. NOWIN11MARKETS h/t @sergey_alakov
  23. 23. ANSWERS MATTER FACTS&DATA
  24. 24. ANSWERSAREEXPANDINGRAPIDLY
  25. 25. WHATBEATSFIRST? #0
  26. 26. ZEROBEATSTHEFOLD
  27. 27. TWO-FOR-ONEBONUS #0 #1
  28. 28. AREALSEOSHORTCUT #2 #0
  29. 29. FEATUREDSNIPPETSBYRANKING
  30. 30. WHAT’STHERECORD? #0
  31. 31. ONEFULLSERPJUMPED #10
  32. 32. VOICESEARCH ONLYRETURNS ONEANSWER
  33. 33. http://mz.cm/sf2016-1 +114%CTRBOOST
  34. 34. http://mz.cm/sf2016-2 SNIPPET=40KCLICKS
  35. 35. YOUR CONTENT YOURRULES
  36. 36. HEY,THAT’S MYDATA!
  37. 37. HEY,THAT’S MYDATA.
  38. 38. AFEWWEEKSLATER…
  39. 39. WAIT,IKNOWTHAT!
  40. 40. CHALLENGEACCEPTED
  41. 41. 0/1COMBOUNLOCKED
  42. 42. TWOSTEPSTOFEATUREDSNIPPETS RANKING RELEVANCE
  43. 43. KEYWORDRESEARCH FORQUESTIONS
  44. 44. “WHAT…?” QUESTIONS
  45. 45. WHATCANBEIMPLIED
  46. 46. “WTF…?” QUESTIONS h/t @DeanCruddace
  47. 47. “HOW…?” QUESTIONS
  48. 48. “HOW…?” QUESTIONS
  49. 49. UNLESSIT’SFACTUAL
  50. 50. “WHY…?” QUESTIONS
  51. 51. “WHO…?” QUESTIONS
  52. 52. “WHO…?” QUESTIONS
  53. 53. UNLESSYOU’REONTV
  54. 54. “WHERE?” QUESTIONS
  55. 55. “WHERE?” QUESTIONS
  56. 56. “WHEN…?” QUESTIONS
  57. 57. UNLESSIT’SFACTUAL
  58. 58. BUTTHAT’SNOTALL
  59. 59. FINDAPRIMETARGET
  60. 60. USESITE:+QUESTION
  61. 61. BE THE ANSWER GETTHELEAD
  62. 62. TARGETEDANSWERS…
  63. 63. LEAVESTRONGTRAILS
  64. 64. peter@moz.com • @dr_pete THANKSFORWATCHING!

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