HOWTONEVERRUNOUT
OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
HOWYOUSEEYOURCONTENT
ImageviaShutterStock©2014BestPhotoStudio
HOWTHEYSEEYOURCONTENT
ImageviaShutterStock©2014PhotobankGallery
ROUGHLY7.3MPOSTSPERDAY
YOU=1DROPIN237BUCKETS
CONTENTISAPARODYOFITSELF
SAVETHEBEST
FORFIRST
DELAYINGKILLSPASSION
ImageviaOpenCulture.com
INVESTEARLY&EARNINTEREST
SHATTERILLUSIONSOFGENIUS
HOWWETHINKIDEASWORK
WHATWEFEARWILLHAPPEN
BUILD A
MUSE
THISISCONTENTMARKETING
THEREISDATAEVERYWHERE
NO,REALLY…EVERYWHERE
CREATEANEWPERSPECTIVE
DON’TWAITFORINSPIRATION
BECOMEAN
EXPERT
BEFOREMOZCASTWASBARRY
“Ialwaystookahuman
approachtowatching
theforums,seeingthe
complaintsandthen
usingmyown
judgmenttodet...
CAN’TCODE?TRYREADING
PICKANICHEANDEXCEL
GIVEOUTYOUREXPERTISE…
...ANDDATAWILLCOMETOYOU
ImageviaVictoriuscc.Wordpress.com
HARNESS A
SYSTEM
130BLENDERVIDEOS
…ANDEACHONEUNIQUE
379WHITEBOARDFRIDAYS
365DAYS,536RECIPES
…ANDONEMOVIEDEAL
ImageviaFrockTalk.com
2,636DINOSAURCOMICS
…ANDJUSTONETEMPLATE
124“VISUALWORKOUTS”
5LOGOS,ANDCOUNTING
REPEATABLE
REPETITIVE
FLEX YOUR
BRAINS
STARTSMALL(TRYCAPTIONS)
“EvenforMing,that’saLOTofweed.”
MAKEAGAMEOUTOFIT
ImageviaImmaterialPlane.com
LEARNTOTELLSTORIES
DABBLEINFLASHFICTION
WHYNOTWRITEANOVEL?
WRITERS
WRITE
WRITERS
WRITE
CREATORS
CREATE
THEY’RECOMINGFOROURLUNCH
ImageviaThePetCollective.tv
…ANDTHEYWON’TORDERSALAD
IT’STIMETORAISETHEBAR
peter@moz.com • @dr_pete
THANKSFORWATCHING!
How to Never Run Out of Great Ideas
Upcoming SlideShare
Loading in...5
×

How to Never Run Out of Great Ideas

110,706

Published on

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

Published in: Marketing
6 Comments
170 Likes
Statistics
Notes
  • @Nevyana_K Thank you for all the bad links you made for us i reported the spam #BadSEO #optilocal stay away http://OptiLocal.org
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Liz I'm afraid that slide was kind of a 'You had to be there' moment :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Meat ice cream and cheese log castles? :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Julia - I certainly don't ever want to suggest that great content will magically get exposure. The irony of content marketing is that you do have to market it, and in a lot of ways this presentation was geared more at people who have at least some audience.

    On the other hand, even starting my own consulting blog (about 8 years ago), I had tremendous luck with the big investments - posts that still generate traffic to this day and that got me connection and opportunities (not just links, but real business opps). Those pieces gave me something to promote and share and that I could be proud of sharing. I think that makes a big difference.

    More of that story is here:
    http://moz.com/blog/why-big-content-is-worth-the-risk
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Peter, this is awesome! You really made something amazing here. I love the simplicity of one phrase in one powerful slide, all the way to the detailed analysis of how Moz and all of it's content is doing.

    Curious question, if someone creates something JUST AS GOOD or even better as a Moz post, but they are an unknown, the amount of shares then doesn't matter in relation to how good the content is? Because Moz is so well known, they get read. Others who are not as well known but create valuable, excellent content but are limited by a much more microscopic outreach arm - well, they still create awesome content.

    So all in all, it's a matter of getting found and building a reputation and being around for a long while...

    ...or awesome, AWESOME content really won't ever be read...

    no matter how awesome.

    Having yellow Puma shoes and a mustache and a name like Rand Fishkin may accelerate said fame. (Rand IS quite the company face.)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
110,706
On Slideshare
0
From Embeds
0
Number of Embeds
103
Actions
Shares
0
Downloads
376
Comments
6
Likes
170
Embeds 0
No embeds

No notes for slide

How to Never Run Out of Great Ideas

  1. 1. HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. 2. HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio
  3. 3. HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery
  4. 4. ROUGHLY7.3MPOSTSPERDAY
  5. 5. YOU=1DROPIN237BUCKETS
  6. 6. CONTENTISAPARODYOFITSELF
  7. 7. SAVETHEBEST FORFIRST
  8. 8. DELAYINGKILLSPASSION
  9. 9. ImageviaOpenCulture.com
  10. 10. INVESTEARLY&EARNINTEREST
  11. 11. SHATTERILLUSIONSOFGENIUS
  12. 12. HOWWETHINKIDEASWORK
  13. 13. WHATWEFEARWILLHAPPEN
  14. 14. BUILD A MUSE
  15. 15. THISISCONTENTMARKETING
  16. 16. THEREISDATAEVERYWHERE
  17. 17. NO,REALLY…EVERYWHERE
  18. 18. CREATEANEWPERSPECTIVE
  19. 19. DON’TWAITFORINSPIRATION
  20. 20. BECOMEAN EXPERT
  21. 21. BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange…”
  22. 22. CAN’TCODE?TRYREADING
  23. 23. PICKANICHEANDEXCEL
  24. 24. GIVEOUTYOUREXPERTISE…
  25. 25. ...ANDDATAWILLCOMETOYOU
  26. 26. ImageviaVictoriuscc.Wordpress.com
  27. 27. HARNESS A SYSTEM
  28. 28. 130BLENDERVIDEOS
  29. 29. …ANDEACHONEUNIQUE
  30. 30. 379WHITEBOARDFRIDAYS
  31. 31. 365DAYS,536RECIPES
  32. 32. …ANDONEMOVIEDEAL ImageviaFrockTalk.com
  33. 33. 2,636DINOSAURCOMICS
  34. 34. …ANDJUSTONETEMPLATE
  35. 35. 124“VISUALWORKOUTS”
  36. 36. 5LOGOS,ANDCOUNTING
  37. 37. REPEATABLE REPETITIVE
  38. 38. FLEX YOUR BRAINS
  39. 39. STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”
  40. 40. MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com
  41. 41. LEARNTOTELLSTORIES
  42. 42. DABBLEINFLASHFICTION
  43. 43. WHYNOTWRITEANOVEL?
  44. 44. WRITERS WRITE
  45. 45. WRITERS WRITE
  46. 46. CREATORS CREATE
  47. 47. THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv
  48. 48. …ANDTHEYWON’TORDERSALAD
  49. 49. IT’STIMETORAISETHEBAR
  50. 50. peter@moz.com • @dr_pete THANKSFORWATCHING!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×