Your SlideShare is downloading. ×
How to Never Run Out of Great Ideas
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Never Run Out of Great Ideas

65,045
views

Published on

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

Published in: Marketing

6 Comments
147 Likes
Statistics
Notes
  • @Nevyana_K Thank you for all the bad links you made for us i reported the spam #BadSEO #optilocal stay away http://OptiLocal.org
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Liz I'm afraid that slide was kind of a 'You had to be there' moment :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Meat ice cream and cheese log castles? :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Julia - I certainly don't ever want to suggest that great content will magically get exposure. The irony of content marketing is that you do have to market it, and in a lot of ways this presentation was geared more at people who have at least some audience.

    On the other hand, even starting my own consulting blog (about 8 years ago), I had tremendous luck with the big investments - posts that still generate traffic to this day and that got me connection and opportunities (not just links, but real business opps). Those pieces gave me something to promote and share and that I could be proud of sharing. I think that makes a big difference.

    More of that story is here:
    http://moz.com/blog/why-big-content-is-worth-the-risk
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Peter, this is awesome! You really made something amazing here. I love the simplicity of one phrase in one powerful slide, all the way to the detailed analysis of how Moz and all of it's content is doing.

    Curious question, if someone creates something JUST AS GOOD or even better as a Moz post, but they are an unknown, the amount of shares then doesn't matter in relation to how good the content is? Because Moz is so well known, they get read. Others who are not as well known but create valuable, excellent content but are limited by a much more microscopic outreach arm - well, they still create awesome content.

    So all in all, it's a matter of getting found and building a reputation and being around for a long while...

    ...or awesome, AWESOME content really won't ever be read...

    no matter how awesome.

    Having yellow Puma shoes and a mustache and a name like Rand Fishkin may accelerate said fame. (Rand IS quite the company face.)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
65,045
On Slideshare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
279
Comments
6
Likes
147
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  • 2. HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio
  • 3. HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery
  • 4. ROUGHLY7.3MPOSTSPERDAY
  • 5. YOU=1DROPIN237BUCKETS
  • 6. CONTENTISAPARODYOFITSELF
  • 7. SAVETHEBEST FORFIRST
  • 8. DELAYINGKILLSPASSION
  • 9. ImageviaOpenCulture.com
  • 10. INVESTEARLY&EARNINTEREST
  • 11. SHATTERILLUSIONSOFGENIUS
  • 12. HOWWETHINKIDEASWORK
  • 13. WHATWEFEARWILLHAPPEN
  • 14. BUILD A MUSE
  • 15. THISISCONTENTMARKETING
  • 16. THEREISDATAEVERYWHERE
  • 17. NO,REALLY…EVERYWHERE
  • 18. CREATEANEWPERSPECTIVE
  • 19. DON’TWAITFORINSPIRATION
  • 20. BECOMEAN EXPERT
  • 21. BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange…”
  • 22. CAN’TCODE?TRYREADING
  • 23. PICKANICHEANDEXCEL
  • 24. GIVEOUTYOUREXPERTISE…
  • 25. ...ANDDATAWILLCOMETOYOU
  • 26. ImageviaVictoriuscc.Wordpress.com
  • 27. HARNESS A SYSTEM
  • 28. 130BLENDERVIDEOS
  • 29. …ANDEACHONEUNIQUE
  • 30. 379WHITEBOARDFRIDAYS
  • 31. 365DAYS,536RECIPES
  • 32. …ANDONEMOVIEDEAL ImageviaFrockTalk.com
  • 33. 2,636DINOSAURCOMICS
  • 34. …ANDJUSTONETEMPLATE
  • 35. 124“VISUALWORKOUTS”
  • 36. 5LOGOS,ANDCOUNTING
  • 37. REPEATABLE REPETITIVE
  • 38. FLEX YOUR BRAINS
  • 39. STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”
  • 40. MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com
  • 41. LEARNTOTELLSTORIES
  • 42. DABBLEINFLASHFICTION
  • 43. WHYNOTWRITEANOVEL?
  • 44. WRITERS WRITE
  • 45. WRITERS WRITE
  • 46. CREATORS CREATE
  • 47. THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv
  • 48. …ANDTHEYWON’TORDERSALAD
  • 49. IT’STIMETORAISETHEBAR
  • 50. peter@moz.com • @dr_pete THANKSFORWATCHING!