BEYOND 10 BLUELINKS: THE FUTURE OF RANKING DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
REMEMBER THE GOOD OLD DAYS? #1 #2
THEN, THIS HAPPENED. #1 #2
AND THIS…
WAIT FOR IT… #1
THEN, IT GOT PERSONAL.
WHAT IF THE RULES CHANGE? #1
IN 2013, BEING #1 DOESN’T MEAN
85 SERP FEATURES
10-PACKDOMAIN SITELINKS
RELATED SEARCHES
SIMILAR SEARCHES
STANDARD IMAGE BLOCK
IMAGE MEGA-BLOCK
NEWS RESULTS
VIDEO THUMBNAILS
RECIPE RATINGS
AUTHORSHIP THUMBNAIL
MINI AUTHORSHIP
EVENT SITELINKS
SEARCH RESULT SNIPPETS
FORUM SITELINKS
DISAMBIGUATION BOX
GOOGLE+ BRAND BOX
PAID SHOPPING (LEFT)
PAID SHOPPING (RIGHT)
PAID SHOPPING (SINGLE)
PAID CREDIT CARD ADS
GOOGLE MAPS INLAY
TRAFFIC MAP
LOCAL 7-PACK
LOCAL “NEAR” BOX
LOCAL “ONE-BOX”
KNOWLEDGE GRAPH (KG)
KG ZAGAT RATINGS
KG RELATED SEARCHES
RELATED SEARCH CAROUSEL
KG CELEBRITY BIO
KG EVENTS, SONGS, ALBUMS
ALBUM CAROUSEL
KG MOVIE BOX
KG BOOK BOX
BOOK CAROUSEL
KG GEOGRAPHIC INFO
KG MEDICAL INFO
KG DRUG INFO
RELATED HEALTHSEARCHES
HEALTHCONDITION SNIPPET
POISON CONTROL ANSWER BOX
SYMPTOM/TREATMENT ANSWER BOX
UPS TRACKING ANSWER BOX
LOCAL TIME ANSWER BOX
SUNRISE/SUNSET ANSWER BOX
SCIENTIFIC CALCULATOR
GRAPHING CALCULATOR
3D GRAPHING CALCULATOR
UNIT CONVERSION CALCULATOR
UNIT CONVERSION ANSWER BOX
DEFINITION ANSWER BOX
TRANSLATION ANSWER BOX
EARTHQUAKE ANSWER BOX
POPULATION ANSWER BOX
FLIGHT ANSWER BOX
FLIGHT STATUS KG FORM
FLIGHT STATUS ANSWER BOX
PAID FLIGHT INFO
PAID FLIGHT SEARCH
PAID HOTEL INFO
MOVIE ANSWER BOX
SHOWTIMES ANSWER BOX
PEOPLE ANSWER BOX
RELATIONSHIP ANSWER BOX
EVENT DATE ANSWER BOX
HOLIDAY ANSWER BOX
BOX SCORE ANSWER BOX
STANDINGS ANSWER BOX
PLAYOFF ANSWER BOX
BRACKETS ANSWER BOX
LIST ANSWER BOX
ENHANCED LIST ANSWER BOX
MOVIE LIST CAROUSEL
BEST OF CAROUSEL
THINGS TO DO CAROUSEL
TEAM ROSTER CAROUSEL
LOCAL CAROUSEL
STOCK TICKER ANSWER BOX
WEATHER ANSWER BOX
NUTRITION ANSWER BOX
NUTRITION KG
KG AROMABASE
KG IMAGE BOX (TEST)
IN-DEPTH NEWS BOX (TEST)
PAID INSURANCE QUOTES (UK)
PAID INSURANCE COMPARISON (TEST)
THE FUTURE IS NOW (JUN 2013) 15% SERPS (OF 10K) WITH: 10 RESULTS NO NEWS, NO LOCAL NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH...
LIFE BEYOND SERPS
SERPS KEEP SHRINKING (BING 4-RESULT)
LOCAL SEARCHES ARE MOVING BEYOND SERPS. (GOOGLE MAPS)
...ANDIT’S NOT JUST MOBILE
DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS. (APPLE’S SIRI)
SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION. (GOOGLE NOW)
WHAT YOU CAN DO
HOW WE ACT LIKE IT WORKS
HOW IT ACTUALLYWORKS
THERE IS NO SECRET SAUCE
WHAT DO THEY HAVE IN COMMON?
ENTITIES WILL RULE THE WEB
START ACTING LIKE AN ENTITY
WHY IS RANKING OUR GOAL?
WHAT IF THE RULES CHANGE?
IT’S TIME TO THINK LIKE A BRAND
WHAT IF YOU BUILT TO SELL?
WHAT IF GOOGLE DIDN’T MATTER?
THANKSFOR WATCHING! peter@moz.com • @dr_pete
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Beyond 10 Blue Links: The Future of Ranking

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The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.

Published in: Technology, News & Politics
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  • Mind is officially blown.
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  • @mariohillmers Interesting - thanks. Yeah, I left out a bunch of the 'How tall is...', 'How old is...', etc. sort of answer boxes. I'm seeing more and more variations pop up, which seem to be connected to the info in Knowledge Graph.
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  • Peter nice presentation. Really nice to see in which enviroment we have to optimize and how rapidly it is changing. Another one: in germany we have seen salaries from german soccer players. e.g.: https://www.google.de/search?q=gehalt+mario+g%C3%B6tze&oq=gehalt+mario+g%C3%B6tze&aqs=chrome.0.69i57j69i62.3815j0&sourceid=chrome&ie=UTF-8

    Google has such a massive structured data base.
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  • This is why it's so damn important to understand the different landscapes for each SERP and work to achieve visibility through different mediums.

    I wrote this over at Marketing Pilgrim... A bit older, but still relevant to what we are experiencing now.

    http://www.marketingpilgrim.com/2012/12/how-to-gain-crucial-insights-from-serp-analysis.html

    Nice deck Pete!
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  • Thanks Peter. I can already see myself using this presentation to explain to clients why its doesn't make sense to just focus on being #1 for their target keywords.

    I am sure we are going to see even more diversity in the SERPS in coming years. I can imagine that some SEOs could do very well specializing in some of the newer types of the search result pages you mentioned in the deck. I'm expecting to see more posts soon about how to rank or show up in each of these different kinds of result pages.
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Beyond 10 Blue Links: The Future of Ranking

  1. BEYOND 10 BLUELINKS: THE FUTURE OF RANKING DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. REMEMBER THE GOOD OLD DAYS? #1 #2
  3. THEN, THIS HAPPENED. #1 #2
  4. AND THIS…
  5. WAIT FOR IT… #1
  6. THEN, IT GOT PERSONAL.
  7. WHAT IF THE RULES CHANGE? #1
  8. IN 2013, BEING #1 DOESN’T MEAN
  9. 85 SERP FEATURES
  10. 10-PACKDOMAIN SITELINKS
  11. RELATED SEARCHES
  12. SIMILAR SEARCHES
  13. STANDARD IMAGE BLOCK
  14. IMAGE MEGA-BLOCK
  15. NEWS RESULTS
  16. VIDEO THUMBNAILS
  17. RECIPE RATINGS
  18. AUTHORSHIP THUMBNAIL
  19. MINI AUTHORSHIP
  20. EVENT SITELINKS
  21. SEARCH RESULT SNIPPETS
  22. FORUM SITELINKS
  23. DISAMBIGUATION BOX
  24. GOOGLE+ BRAND BOX
  25. PAID SHOPPING (LEFT)
  26. PAID SHOPPING (RIGHT)
  27. PAID SHOPPING (SINGLE)
  28. PAID CREDIT CARD ADS
  29. GOOGLE MAPS INLAY
  30. TRAFFIC MAP
  31. LOCAL 7-PACK
  32. LOCAL “NEAR” BOX
  33. LOCAL “ONE-BOX”
  34. KNOWLEDGE GRAPH (KG)
  35. KG ZAGAT RATINGS
  36. KG RELATED SEARCHES
  37. RELATED SEARCH CAROUSEL
  38. KG CELEBRITY BIO
  39. KG EVENTS, SONGS, ALBUMS
  40. ALBUM CAROUSEL
  41. KG MOVIE BOX
  42. KG BOOK BOX
  43. BOOK CAROUSEL
  44. KG GEOGRAPHIC INFO
  45. KG MEDICAL INFO
  46. KG DRUG INFO
  47. RELATED HEALTHSEARCHES
  48. HEALTHCONDITION SNIPPET
  49. POISON CONTROL ANSWER BOX
  50. SYMPTOM/TREATMENT ANSWER BOX
  51. UPS TRACKING ANSWER BOX
  52. LOCAL TIME ANSWER BOX
  53. SUNRISE/SUNSET ANSWER BOX
  54. SCIENTIFIC CALCULATOR
  55. GRAPHING CALCULATOR
  56. 3D GRAPHING CALCULATOR
  57. UNIT CONVERSION CALCULATOR
  58. UNIT CONVERSION ANSWER BOX
  59. DEFINITION ANSWER BOX
  60. TRANSLATION ANSWER BOX
  61. EARTHQUAKE ANSWER BOX
  62. POPULATION ANSWER BOX
  63. FLIGHT ANSWER BOX
  64. FLIGHT STATUS KG FORM
  65. FLIGHT STATUS ANSWER BOX
  66. PAID FLIGHT INFO
  67. PAID FLIGHT SEARCH
  68. PAID HOTEL INFO
  69. MOVIE ANSWER BOX
  70. SHOWTIMES ANSWER BOX
  71. PEOPLE ANSWER BOX
  72. RELATIONSHIP ANSWER BOX
  73. EVENT DATE ANSWER BOX
  74. HOLIDAY ANSWER BOX
  75. BOX SCORE ANSWER BOX
  76. STANDINGS ANSWER BOX
  77. PLAYOFF ANSWER BOX
  78. BRACKETS ANSWER BOX
  79. LIST ANSWER BOX
  80. ENHANCED LIST ANSWER BOX
  81. MOVIE LIST CAROUSEL
  82. BEST OF CAROUSEL
  83. THINGS TO DO CAROUSEL
  84. TEAM ROSTER CAROUSEL
  85. LOCAL CAROUSEL
  86. STOCK TICKER ANSWER BOX
  87. WEATHER ANSWER BOX
  88. NUTRITION ANSWER BOX
  89. NUTRITION KG
  90. KG AROMABASE
  91. KG IMAGE BOX (TEST)
  92. IN-DEPTH NEWS BOX (TEST)
  93. PAID INSURANCE QUOTES (UK)
  94. PAID INSURANCE COMPARISON (TEST)
  95. THE FUTURE IS NOW (JUN 2013) 15% SERPS (OF 10K) WITH: 10 RESULTS NO NEWS, NO LOCAL NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH NO PAIDINCLUSION NO AUTHORSHIP
  96. LIFE BEYOND SERPS
  97. SERPS KEEP SHRINKING (BING 4-RESULT)
  98. LOCAL SEARCHES ARE MOVING BEYOND SERPS. (GOOGLE MAPS)
  99. ...ANDIT’S NOT JUST MOBILE
  100. DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS. (APPLE’S SIRI)
  101. SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION. (GOOGLE NOW)
  102. WHAT YOU CAN DO
  103. HOW WE ACT LIKE IT WORKS
  104. HOW IT ACTUALLYWORKS
  105. THERE IS NO SECRET SAUCE
  106. WHAT DO THEY HAVE IN COMMON?
  107. ENTITIES WILL RULE THE WEB
  108. START ACTING LIKE AN ENTITY
  109. WHY IS RANKING OUR GOAL?
  110. WHAT IF THE RULES CHANGE?
  111. IT’S TIME TO THINK LIKE A BRAND
  112. WHAT IF YOU BUILT TO SELL?
  113. WHAT IF GOOGLE DIDN’T MATTER?
  114. THANKSFOR WATCHING! peter@moz.com • @dr_pete

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