Beyond 10 Blue Links: The Future of Ranking
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Beyond 10 Blue Links: The Future of Ranking

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The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.

The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.

  • Full Name Full Name Comment goes here.
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  • Mind is officially blown.
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  • @mariohillmers Interesting - thanks. Yeah, I left out a bunch of the 'How tall is...', 'How old is...', etc. sort of answer boxes. I'm seeing more and more variations pop up, which seem to be connected to the info in Knowledge Graph.
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  • Peter nice presentation. Really nice to see in which enviroment we have to optimize and how rapidly it is changing. Another one: in germany we have seen salaries from german soccer players. e.g.: https://www.google.de/search?q=gehalt+mario+g%C3%B6tze&oq=gehalt+mario+g%C3%B6tze&aqs=chrome.0.69i57j69i62.3815j0&sourceid=chrome&ie=UTF-8

    Google has such a massive structured data base.
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  • This is why it's so damn important to understand the different landscapes for each SERP and work to achieve visibility through different mediums.

    I wrote this over at Marketing Pilgrim... A bit older, but still relevant to what we are experiencing now.

    http://www.marketingpilgrim.com/2012/12/how-to-gain-crucial-insights-from-serp-analysis.html

    Nice deck Pete!
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  • Thanks Peter. I can already see myself using this presentation to explain to clients why its doesn't make sense to just focus on being #1 for their target keywords.

    I am sure we are going to see even more diversity in the SERPS in coming years. I can imagine that some SEOs could do very well specializing in some of the newer types of the search result pages you mentioned in the deck. I'm expecting to see more posts soon about how to rank or show up in each of these different kinds of result pages.
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Transcript

  • 1. BEYOND 10 BLUELINKS: THE FUTURE OF RANKING DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  • 2. REMEMBER THE GOOD OLD DAYS? #1 #2
  • 3. THEN, THIS HAPPENED. #1 #2
  • 4. AND THIS…
  • 5. WAIT FOR IT… #1
  • 6. THEN, IT GOT PERSONAL.
  • 7. WHAT IF THE RULES CHANGE? #1
  • 8. IN 2013, BEING #1 DOESN’T MEAN
  • 9. 85 SERP FEATURES
  • 10. 10-PACKDOMAIN SITELINKS
  • 11. RELATED SEARCHES
  • 12. SIMILAR SEARCHES
  • 13. STANDARD IMAGE BLOCK
  • 14. IMAGE MEGA-BLOCK
  • 15. NEWS RESULTS
  • 16. VIDEO THUMBNAILS
  • 17. RECIPE RATINGS
  • 18. AUTHORSHIP THUMBNAIL
  • 19. MINI AUTHORSHIP
  • 20. EVENT SITELINKS
  • 21. SEARCH RESULT SNIPPETS
  • 22. FORUM SITELINKS
  • 23. DISAMBIGUATION BOX
  • 24. GOOGLE+ BRAND BOX
  • 25. PAID SHOPPING (LEFT)
  • 26. PAID SHOPPING (RIGHT)
  • 27. PAID SHOPPING (SINGLE)
  • 28. PAID CREDIT CARD ADS
  • 29. GOOGLE MAPS INLAY
  • 30. TRAFFIC MAP
  • 31. LOCAL 7-PACK
  • 32. LOCAL “NEAR” BOX
  • 33. LOCAL “ONE-BOX”
  • 34. KNOWLEDGE GRAPH (KG)
  • 35. KG ZAGAT RATINGS
  • 36. KG RELATED SEARCHES
  • 37. RELATED SEARCH CAROUSEL
  • 38. KG CELEBRITY BIO
  • 39. KG EVENTS, SONGS, ALBUMS
  • 40. ALBUM CAROUSEL
  • 41. KG MOVIE BOX
  • 42. KG BOOK BOX
  • 43. BOOK CAROUSEL
  • 44. KG GEOGRAPHIC INFO
  • 45. KG MEDICAL INFO
  • 46. KG DRUG INFO
  • 47. RELATED HEALTHSEARCHES
  • 48. HEALTHCONDITION SNIPPET
  • 49. POISON CONTROL ANSWER BOX
  • 50. SYMPTOM/TREATMENT ANSWER BOX
  • 51. UPS TRACKING ANSWER BOX
  • 52. LOCAL TIME ANSWER BOX
  • 53. SUNRISE/SUNSET ANSWER BOX
  • 54. SCIENTIFIC CALCULATOR
  • 55. GRAPHING CALCULATOR
  • 56. 3D GRAPHING CALCULATOR
  • 57. UNIT CONVERSION CALCULATOR
  • 58. UNIT CONVERSION ANSWER BOX
  • 59. DEFINITION ANSWER BOX
  • 60. TRANSLATION ANSWER BOX
  • 61. EARTHQUAKE ANSWER BOX
  • 62. POPULATION ANSWER BOX
  • 63. FLIGHT ANSWER BOX
  • 64. FLIGHT STATUS KG FORM
  • 65. FLIGHT STATUS ANSWER BOX
  • 66. PAID FLIGHT INFO
  • 67. PAID FLIGHT SEARCH
  • 68. PAID HOTEL INFO
  • 69. MOVIE ANSWER BOX
  • 70. SHOWTIMES ANSWER BOX
  • 71. PEOPLE ANSWER BOX
  • 72. RELATIONSHIP ANSWER BOX
  • 73. EVENT DATE ANSWER BOX
  • 74. HOLIDAY ANSWER BOX
  • 75. BOX SCORE ANSWER BOX
  • 76. STANDINGS ANSWER BOX
  • 77. PLAYOFF ANSWER BOX
  • 78. BRACKETS ANSWER BOX
  • 79. LIST ANSWER BOX
  • 80. ENHANCED LIST ANSWER BOX
  • 81. MOVIE LIST CAROUSEL
  • 82. BEST OF CAROUSEL
  • 83. THINGS TO DO CAROUSEL
  • 84. TEAM ROSTER CAROUSEL
  • 85. LOCAL CAROUSEL
  • 86. STOCK TICKER ANSWER BOX
  • 87. WEATHER ANSWER BOX
  • 88. NUTRITION ANSWER BOX
  • 89. NUTRITION KG
  • 90. KG AROMABASE
  • 91. KG IMAGE BOX (TEST)
  • 92. IN-DEPTH NEWS BOX (TEST)
  • 93. PAID INSURANCE QUOTES (UK)
  • 94. PAID INSURANCE COMPARISON (TEST)
  • 95. THE FUTURE IS NOW (JUN 2013) 15% SERPS (OF 10K) WITH: 10 RESULTS NO NEWS, NO LOCAL NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH NO PAIDINCLUSION NO AUTHORSHIP
  • 96. LIFE BEYOND SERPS
  • 97. SERPS KEEP SHRINKING (BING 4-RESULT)
  • 98. LOCAL SEARCHES ARE MOVING BEYOND SERPS. (GOOGLE MAPS)
  • 99. ...ANDIT’S NOT JUST MOBILE
  • 100. DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS. (APPLE’S SIRI)
  • 101. SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION. (GOOGLE NOW)
  • 102. WHAT YOU CAN DO
  • 103. HOW WE ACT LIKE IT WORKS
  • 104. HOW IT ACTUALLYWORKS
  • 105. THERE IS NO SECRET SAUCE
  • 106. WHAT DO THEY HAVE IN COMMON?
  • 107. ENTITIES WILL RULE THE WEB
  • 108. START ACTING LIKE AN ENTITY
  • 109. WHY IS RANKING OUR GOAL?
  • 110. WHAT IF THE RULES CHANGE?
  • 111. IT’S TIME TO THINK LIKE A BRAND
  • 112. WHAT IF YOU BUILT TO SELL?
  • 113. WHAT IF GOOGLE DIDN’T MATTER?
  • 114. THANKSFOR WATCHING! peter@moz.com • @dr_pete