THE RISE OF THE SOCIAL NETWORKING SITE RYAN SNEDDON C3092346
CONTENTS What are social networking sites? Types of Social Networking Features of SNS History of Social Networking Reasons for Social Networking Concerns Privacy Famous cases The business side Future implications
Defining SocialNetworking Sites “We define social network sites as web- based services that allow individuals to: 1) construct a public or semi-public profile within a bounded system 2) articulate a list of other users with whom they share a connection 3) view and traverse their list of connections and those made by others within the system” (Boyd & Ellison, 2007)
Types of Social Networking Sites Broad-range social networking sites Those social networking sites that facilitate the greater population by accommodating all interests and backgrounds. E.g. Facebook Niche social networking sites Those social networking sites have a focus on a particular niche and facilitate a specific group of people. The focus of the website can be based on ethnicity, culture, music, sports, hobbies, dating etc. E.g. Flixster (niche focused on film)
Features of Social Networking SitesFeatures are integral to the success of individual social networkingsites as they try to incorporate unique tools to get a step-up ontheir competitors. Here is a list of commonly used features on socialnetworking sites: Profiles – A customisable page to exhibit the users interests, opinions, photos, videos and communication with other users Search – A tool used to find other members, pages and groups of interest Tagging – The ability to “tag” or link another user with a particular picture, video, comment or post
Features of Social Networking Sites Privacy Settings – The ability to restrict the availability of content to the public Friends – A modifiable list of people of interest, through “adding” people or “removing/blocking” people Messaging – The ability to communicate with other users through a private mode Integration with other websites – A feature used to interact with material outside the confines of the networking site Applications – A feature that allows third-party programs to be incorporated and used within the networking system
Timeline of Social Networking Sites 1995 – 2002 – www.classmates.com: www.friendster.com: A platform designed to A system used forconnect people with their dating, discovering acquaintances from events, bands and school hobbies 1997 – www.sixdegrees.com: One of the first layouts now seen in modern day social networking sites
Timeline of Social Networking Sites 2003 – 2006 – www.myspace.com: www.twitter.com: Launched after Regarded as the SMS of discovering the the internet, sendssuccess of Friendster. “tweets” as a unique form Most popular SNS in of communicated to 2006. networks 2006 – www.facebook.com: Originally limited to Harvard students, quickly became the most popular SNS in the world (650+million users).
Why Use SocialNetworking Sites? Social networking sites allow for communication among ever- widening circle of contacts. For many, social networking sites are vital for managing their identity, lifestyle and social relations. These sites provide opportunity for self- expression, creativity and sociability. (Livingstone, 2008)
A Global Trend Many western societies are unaware of the massive scope of success social networking sites have had across the world. As Google have presented the top regions for Facebook consisting of Tunisia, Turkey, Italy, Indonesia and Venezuela. The Chinese QQ messaging system was the largest social networking site in the world as soon as they introduced profiles to their system. (Ewers, 2006)
Concerns Data mining – Third party applications obtain information from users on social networking sites predominately for marketing purposes. Harassment – This is mainly concerned with cyber harassment but there have also been cases of physical harassment sourcing from social networking sites. Sexual solicitation – Mainly regarding sexual predators who use social networking sites as platforms to mislead people into performing sexual acts. Content – With the limited restrictions on material shared on social networking sites, there is a large amount of objectionable material available for the public. Privacy – Privacy issues stem from the availability of private information to the public, with the potential to lead to identity theft, assault, abduction etc.
PrivacyThere have been increasing concernsover how protected personalinformation is on these socialnetworking sites. Privacy ofinformation for children is a primaryconcern due to their vulnerability andnature of sharing information withoutproperly evaluating the consequences.Should we be punished with the likesof identity theft or harassment due toa lack of knowledge of technology aschildren? (Thierer, 2007)
Famous Cases $100 million lawsuit against founder of Facebook, Mark Zuckerberg, by the Winklevoss twins.http://www.inquisitr.com/116835/winklevoss-twins-drop-lawsuit-against-facebook-mark-zuckerberg/ $1 billion lawsuit against Facebook for negligence in removing the ‘Third Intifada’ page.http://www.jta.org/news/article/2011/04/03/3086686/facebook-sued-for-1-billion-over-third-intifada-page Legal action taken out against Twitter over privacy issues.http://www.guardian.co.uk/media/2011/may/20/twitter-sued-by-footballer-over-privacy
Social Networking Sites: The Business The potential of social networking sites as a marketing tool has quickly been realised. It has now become a multi-billion dollar industry with world wide social network ad revenue expected to reach $5.54 billion this year and expected to reach $10 billion by 2013.
“Social Networking Sites and Privacy”Here is a video that clearly demonstrates the businesselement of social networking sites and why they valuedata over individuality.http://www.youtube.com/watch?v=0UFW_v0G45M
Future ImplicationsMany have expected the rapidgrowth of social networking sitesto plateau, however they continueto report massive growingnumbers. This shows that socialnetworking sites will be a majorpart of our lives for theforeseeable future. There is anexpectation that these platformswill gradually evolve into a moreobject-centered environment asthe demand for informationcontinues to increase. (Breslin & Decker, 2007)
References• Boyd, D., M., & Ellisons, N., E. (2007). Social network sites: Definition, history and scholarship. Journal of Computer-Mediated Communication, 13 (1), 210- 230.• Thierer, A. (2007). Social networking and age verification: Many hard questions; No easy solutions. Progress and Freedon Foundation Progress on Point Paper No. 14.5. Retrieved on March 21, 2007, from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=976936.• Breslin, J., & Decker, S. (2007). The Future of Social Networks on the Internet. IEEE Computer Society, 86-90.• Ewers, J. (2006). Bigger than YouTube? U.S. News & World Report. Retrieved July 30, 2007 from LexisNexis.• Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression. New Media Society, 10(3), 393-411.