Transcript of "Introduction to SEO off page optimization"
SEO (SEARCH ENGINE OPTIMIZATION)
The process of improving and promoting a website in order to
increase the number of visitors the site receives from search engines
through “organic search” results.
SEO is about making your site better for the people.
IMPORTANCE OF SEO
SEO works to provide your business with more visibility on the internet
to attract more targeted traffic and grow your revenue.
SEO plays a crucial role in online business websites as well as other
interactive sites. With regular update of content on website, SEO helps
to get more traffic. There are other ways like link exchange and
subscribe to RSS Feed that are more crucial parts under SEO work.
The ultimate goal for website owner and SEO is to get traffic and
appears in first 5 pages of the search engine and maintain the position.
THE ROLE OF KEYWORD IN SEO
Keywords are the most important SEO element for every search engine,
they are what search strings are matched against.
It is a particular word or phrase that describes the contents of a Web page.
Choosing the right keywords to optimize for is thus the first and most
crucial step to a successful SEO campaign. If you fail on this very first step,
the road ahead is very bumpy and most likely you will only waste your time
WHY DOES WEBSITE NEED AN SEO?
Helps you improve your presence in search engine.
To grow your business in terms of sales.
To promote your website/products on the internet.
SEO is your online marketing partner
2 PROCESS OF SEO
NATURAL/ORGANIC SEO- process of creating and improving your
website in an ordinary way. It is also done using the manual submission
that ensure long term results.
PAID SEO/PPC (Pay-per-click) method of buying links by Google
Adwords and PPC Campaigns.
TYPES OF SEO
White hat SEO
The legal and ethical way of building links
completely follows search engine rules and policies.
Used by those who tend to make a long term investment on their
Black Hat SEO
- illegal and unethical way of building links.
-the use of aggressive seo strategies, techniques and tactics that only
focuses on search engines.
-used by those who are looking for a quick financial return and rankings on
Gray Hat Seo
Are those ways in which websites are optimized using tactics that don’t
exactly follow the policies of search engines.
SEO FALLS INTO 2 MAIN CATEGORIES
On Page Optimization
- comprised of the factors you change on your actual Web site itself.
Off Page Optimization
Also called as ”link building”
It is t he process of generating a link to your Web site on another
It is done externally by doing the link building, increasing the link
popularity and reputation.
The most important part in search engines because it gives back
links to your sites and requires a lot of work on a daily basis.
It also helps maximize the website performance in search engine for
HOW TO BUILD LINKS?
We do link building through different SEO strategies like:
One way to interact with users. It play very important role to get the
back link of your site.
Find blog posts which is related to your niche and post comments
using you website link in the proper place to get good back
Use your real name in posting your comments Drop your links in
SB websites get crawled very frequently - every 2 or 3 hours.
Social bookmarks not only help you raise your link strength, but
also bring some amount of pure traffic from the bookmarking
sites themselves. Depending on the popularity of the article
posted on SB the traffic to your website could vary from few
grains of sand to a pure avalanche .
Search engine loves blogs, and backlinks posted on authority
blogs spaces will give you instant search engine “juice” with
very little work involved.
Many people may say that directory submission is dead. As far as
I'm concerned it is still alive. It is purely based on how
effectively we are selecting those directories and how efficiently
we are choosing the category for submission. Submit your
websites topmost quality directories like:
Yahoo Directory Google Places
If the website is new, we should start with directory submission as
these is the easiest to obtain back links to your sirte.
• Article Submission- submitting your articles to article
directories. These directories have an author bio at the end of
the article where you can place your site URL with anchor text.
Example of an author bio:
Pierre Angela Cruz is a Blogger and Marketing Consultant for 7
Stones Boracay Suites Hotel, the best beach resort in Boracay.
They also offer hotel deals and promos that will suits in your
budget. They are one of the luxury hotels in Boracay which are
located at Bulabog Beach.
• Link Baiting
making videos, infographics, crowdsourcing.
• Guest Posting
Accepting posts from other bloggers to publish for free on your
blog, or writing posts for other bloggers to publish on their blogs
for free. Guest blogging is a traffic building and networking tool to
help grow a blog.
A written material that announces a news type event. They have
many advantages for both small and big business owners can
profit from this.
Submit your content on free press release sites.
Business Reviews/ Product Reviews
Write reviews about others businesses or ask your
friends/clients to write a review of your business in major business
review sites review-.
• Forum Posting
sign up to popular forums which is related to your niche. Start
discussion or share topics with your friends. You can post/reply to
threads that allow links in your signature which can be crawled by
SEO Quake- extension on your browser that shows Page Rank, Alexa
Rank, google index and many more.
Moz Bar- extension on your browser that can access the SEO
metrics like root domain, page authority.
Link Parser- differentiate the types of links form do follow links and
no follow links.
Page Rank Status- shows Google Page Rank and Alexa Rank of the
current web page like SEO quake.
Open site explorer- a tool which you can analyze and see the
backlinks of a website.
Seo site checkup- help you analyze your website to improve . It
identifies the important areas like meta tags, keywords, content,
xml sitemap, robotx.txt, image alt tags and so on.
Traffic Travis- a tool to know the current keyword rankings of your
Backlinks- are the external links from different websites pointing
to your website. This is one of the most important factors out of
the total (almost 200) factors which search engines consider for
ranking your site in SERP.
“No follow” link- is a link that search engines discover on a page
and visit, but do not count that link as a vote from the site it
found the link on. In
“Do follow” link - is a link that search engines will visit and count
as a vote from the site it found the link on.
Anchor Text- the clickable text in a hyperlink. It is one of the many
signals search engines use to determine the topic of a web
page, and can direct to an internal or external web page.
Traffic- refers to the visitors who arrive at a website by clicking
search results leading to particular website.
PIERRE ANGELA CRUZ
SEO OFFICER AT ICONCEPT GLOBAL
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