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The Mass and Matter of Social Media


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Social Media Overview - CCISD Tech Camp 2010

Social Media Overview - CCISD Tech Camp 2010

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  • 1. Matter & Mass of Social Media
    The Science of Social Networking
  • 2. What We’ll Discuss
    Definition of Social Media
    Why it’s important to YOU
    The make-up of social media
    Social Networks
    Virtual Worlds
    • Social Media in Education
    • 3. Links & Resources
  • What is Social Media
  • 4. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.This interaction, and the manner in which information is presented, depends on the varied perspectives and building of shared meaning among communities, as people share their stories, and understandings.Wikipedia
  • 5. Or more simply…“Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.”
    From Groundswell by Charlene li and Josh Bernoff
  • 6. Even More Simply…..
    People having online conversations.
  • 7. Social Media vs. Social Networking
    • Social Media are tools for sharing and discussing information.
    • Social Networking is the use of communities of interest to connect to others.  
    • 8. You can use Social Media to facilitate Social Networking.  Or, your can network by leveraging Social Media.  
    Social Media vs. Social Networking: What’s the difference? – – Mark Stelzner
  • 9. Why Should I Care
  • 10. Because 3 Out of 4 Americans Use Social Technology.
    Forrester, The Growth Of Social Technology Adoption, 2008
  • 11. Because 2/3 of the Global Internet Population Visit Social Networks.
    Nielsen, Global Faces & Networked Places, 2009
  • 12. Because Visiting Social Sites is Now the 4th Most Popular Online Activity – Ahead of Personal Email.
    Nielsen, Global Faces & Networked Places, 2009
  • 13. Because Your Students Are
    Using It…
    Right Now.
    Especially the Students You Teach
  • 14. Because Today’s Education Requires More Than the Classroom
    Today’s pre-k student was born during the invention of the iPad
    10 years ago, a pre-k student would be born during a time when cell phone backgrounds were still not made in full color.
  • 15. Jump On Everyone’s Doing It.
  • 16. Let’s look @some numbers
  • 17. 412.3 YEARS
    The length of time it would take to view every YouTube video.
  • 18. 13 HOURS
    The amount of video uploaded to YouTube every minute.
  • 19. 100,000,000
    The number of YouTube videos viewed per day.
  • 20. 3,000,000
    The average number of Tweets per day on
  • 21. 500,000,000
    The number of people using Facebook.
  • 22. What is CCISD’s Policy on Social Media?
    A certified or licensed employee, or any other employee designated in writing by the superintendent or a campus principal, may communicate through electronic media with students who are currently enrolled in the district.
    Employee cannot text message a student.
    Employee must create a separate social network page (professional page) to communicate with students.
    Employee will not communicate w/students between the hours of 10:00 p.m. & 5:00 a.m.
    Employee continues to be subject to applicable state and federal laws, local policies, administrative regulations, and the Code of Ethics & Standard Practices for Texas Educators
    Public Information Act & Family Educational Rights and Privacy Act
  • 23. Social Networks
  • 24. Social Networks
  • 25. Facebook
    A social utility that connects people with friends and others all over the world.
    • It’s Free to anyone with a valid email address.
    • 26. Chat openly on people’s walls, or behind closed doors in a
    Facebook message.
    • Upload pictures or videos onto your profile. Tag your friends so whatever you uploaded shows up on their profile.
    • 27. Write status updates on your own profile – what you’re doing, will do, or have already done.
    • 28. Keep “track” of your friends through the newsfeed.
  • Facebook Myths
    • You have to be someone’s friend in real life to be their friend on Facebook.
    • 29. You have to have something interesting to say to post a status on Facebook.
    • 30. Facebook destroys your social skills.
    • 31. Facebook is going to sell your pictures.
  • Facebook for Educators
    Set up a fan page or group for your classroom.
    • Post homework
    • 32. Make classmate connections
    • 33. Provide direct communication
    • 34. Create study groups
    • 35. Brainstorm
    • 36. Multimedia uploads
    • 37. Showcase student projects
    • 38. Make literature real Like this class
  • Sign up or Log in
    CCISD Facebook Page:
  • 39.
    Launched in the Fall of 2002
    A business-oriented social networking site – mainly used for professional networking.
    • Sign up and establish your professional profile online.
    • 40. Profile is set up like a resume – previous jobs, current job, education etc.
    • 41. Network with experts to find new ideas and opportunities in the field of your interest.
    • 42. Find colleagues and friends all across the professional world.
  • An online platform for people to create their own social networks.
    • Customize the design & topic. Choose from 50 unique themes or add custom CSS to reflect your online or offline style.
    • 43. Invite everyone or make it exclusive.
    • 44. Not Free. Price ranges from $2.95 /month to $49.94 / month depending on the size of your network.
    Launched in October 2004
  • 45.
    Launched in 2006
    A community where moms come together to get advice and support on topics like pregnancy, health, fashion, food, entertainment, and more.
    • It’s free to join
    • 46. Create a profile page, join a group to chat with
    other moms, browse journals and photos from other moms, search for your mom friends.
    • Launched in 2006 – by moms, for moms.
    • 47. In case you didn’t get it…it’sonly for moms.
  • Google Wave
    Launched May 2010
    A live collaborative space on the web where you can get stuff done with groups of people.
    • Designed to merge e-mail, instant messaging, wikis, and social networking.
    • 48. Works like email, but instead of sending a message along with its entire thread of previous messages , message documents (referred to as waves) are stored on a central server.
    • 49. Waves are equal part document and conversation.
    • 50. Any participant of a wave can reply anywhere in the message, edit any part of the wave, and add participants at any point in the process.
    • 51. All waves are live – replies/edits are visible in real-time, letter-by-letter, as they are typed.
  • Microblog
    Entry on the web that could consist of nothing but a short sentence fragment, an image or embedded video.
  • 52.
  • 53. Twitter
    Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.
  • 54. Twitter
    Twitter is like the very beginning of a phone conversation – the part where you ask “What’s up?”
  • 55. Twitter
    You get 140 characters to tell your followers what you are doing.
  • 56. Twitter
    You can follow people, people can follow you.
    It’s not stalking…it’s following.
  • 57. CCISD Twitter Page:
  • 58. Twitter for Educators
    • Follow famous people in government
    – Ex. President Obama
    • Tweet conversations between fictional characters
    • 59. Twitter treasure hunt
    • 60. Learn probability
    • 61. Study geography
    • 62. Recent public updates – Study current events (CNN/ABC News)
  • 63. A social journal for your life. Share your life easily with friends, family and fans.
    Launched in May 2008
    • Instead of a Tweet, it’s a Plurk.
    • 64. Same as Twitter – messages can only be 140 characters in length.
    • 65. Updates are then shown on the user’s home page using a timeline which lists all the updates received in chronological order.
    • 66. Think of it has in between blogs and social networks & email messaging and instant messaging.
  • Share
  • 67. Online photo management and sharing application.
    Launched February 2004
    Offers two types of accounts: Free and Pro
    Free account users can upload up to 100 MB of images a month and 2 videos – Pro is unlimited
    Users organize photos using tags – this allows people searching for images related to certain topics to find them quickly
    2010 – feature became available for users to label their photographs as suitable for stock use
  • 68. Online slide hosting service.
    Launched in 2006
    • Users can upload and share PowerPoint and Keynote presentations, Word & PDF documents, and professional videos.
    • 69. Public can browse presentations by category, or use the search bar to find slides on specific subjects.
    • 70. Presentations can be viewed directly on the website, emailed, embedded into a website, or shared on other social networking sites.
  • Free internet radio, videos, photos, stats, charts, biographies and concerts.
    Launched in 2002
    • Users listen to music online or from their personal portable music device – every track you play, will tell your profile something about what you like – this connects you to people who like what you like.
    • 71. When you listen to a song on the site, you increase its importance which then affects how many people it is recommended to.
    • 72. Uses a music recommender system called “Audioscrobbler”
  • Social bookmarking web service for storing, sharing, and discovering web bookmarks.
    Launched in 2003
    • Social site where users can tag bookmarks they find interesting and share them with the rest of the world.
    • 73. This allows for a combined view of everyone’s bookmarks on the website.
    • 74. On the homepage, Delicious will list the most “popular” and most “recent” pages.
    • 75. It’s free to use the site & all bookmarks are available to the public.
  • Discuss
  • 76. Software application that allows users to make voice calls over the internet.
    Launched 2003
    • Free to sign up – Users create a profile where they can add Skype contacts.
    • 77. FREE video/voice calls through Skype to other users.
    • 78. Calls/Text messages to landlines and mobile phones can also be made – for a small fee.
    • 79. Video conference with multiple people at the same time.
    • 80. Instant messaging capable.
  • Instant messaging program that supports multiple IM services
    Launched 2005
    • Integrates all social network and communication channels into a single interface.
    • 81. Users can login to their Meebo account and access all of their social networking accounts.
    • 82. Meebo Bar – Places a tool bar at the bottom of your computer screen with all of your personal social media accounts – Drag and drop content into each of your social media accounts.
  • Publish
  • 83. Place for people to discover and share content from anywhere on the web.
    Launched 2004
    • People vote stories up or down the website – called digging and burying so that the most popular social news is at the top.
    • 84. People can submit everything from news to videos to images – people can see this and Digg what they like best.
    • 85. Facebook and Digg can connect to one another – share stories.
  • Blogspot
    Blog storage service that allows users to create and store blogs.
    Launched 1999
    • Google account holders are pre-registered – simply sign in with your Google account information and you are ready to create a blog.
    • 86. Customize a template using the template designer.
    • 87. Post text, photos, and videos to your blog.
    • 88. Start writing! It’s shared with the world.
  • Free web hosting service for wikis.
    Launched 2004
    • What is a wiki? - A website that allows for the easy creation and editing of any number of interlinked web pages via a web browser.
    • 89. Users can customize their own wiki with topics that interest them. These can then be shared with other users across the internet.
    • 90. Like Wikipedia, wikia content is published under a free license. – Therefore, take the information at your own risk.
  • What Can I Do Now?
  • 91. Get involved.
    Not on a social networking site? – join one.
    Not using social media in addition to district curriculum? – use it.
    There are too many social media sites out there to not take advantage. – so, take advantage
  • 92. Links & Resources
  • 93. Questions? Comments?
    Katie Rudesheim
    Public Information Officer
    Copperas Cove ISD