Using Google
Analytics Effectively
Presented by
CrucialClicks.com
Ken Kelly
CrucialClicks.com
Chief Web Development Officer
Email: kkelly@crucialclicks.com
Twitter: @crucialclicks
Google Analytics Basics
• Definition
• Analytics is the discovery and communication of
meaningful patterns in data
• Web an...
Basics - Types of Analytics
• Onsite
• Visitors
• # of Pages Viewed
• Time on Site
• Popular Content
• Common Exit Pages
•...
Google Analytics 101
• Terminology
• Proper Set-up
• Top Reports
• Turning Findings into Actions
Analytics Lingo
• Tracking Code
• JavaScript placed on each page of your site
• Tracking URL
• Web Address of the page on ...
GA Dashboard
GA Dashboard
Audience
• Map Overlay
• New vs. Returning
• Languages
• Mobile
• Browser Capabilities
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Location
Audience
Mobile
Acquisition
• Channels
• Direct Traffic
• Referral Traffic
• Search Engine Traffic (Organic)
• Keywords
Acquisition
Overview
Acquisition
Overview
Acquisition
Overview
Acquisition
Channels
Acquisition
Referrals
Acquisition
Search Engines (Organic)
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
They’re all branded
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
Acquisition
Keywords
On 18th October 2011, Google announced
some big news for website owners. Going
forward, when a search...
Site Content
!
• All Pages
• Navigation Summary
• Landing Pages
• Exit Pages
Site Content
All Pages
Site Content
All Pages
Site Content
All Pages
Site Content
All Pages
Site Content
Navigation Summary
Site Content
Navigation Summary
Site Content
Navigation Summary
Site Content
Navigation Summary
Site Content
Landing Pages
Site Content
Landing Pages
Site Content
Landing Pages
Site Content
Landing Pages
Site Content
Landing Pages
Site Content
Exit Pages
Site Content
Exit Pages
Site Content
Exit Pages
Site Content
Exit Pages
Site Content
Exit Pages
Tying it all together
Tying it all together
• Make company decisions
(e.g mobile)
Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some lo...
Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some lo...
Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some lo...
Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some lo...
Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some lo...
CrucialClicks.com Offers
• Search Engine Optimization
• Pay-Per-Click Management
• Website Design with Responsive Technolo...
Special Offer For
FSSA Members
Self Storage Responsive Web Design!
$495.00 (regularly $749.00)
!
Call 888-894-0422 for det...
Special Thanks
Special Thanks
Special Thanks
Special Thanks
Tweet us @Crucialclicks
Email me kkelly@crucialclicks.com
Check out our site http://crucialclicks.com
Download this deck h...
Thank You!
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Using Google Analytics Effectively

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Using Google Analytics Effectively

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Using Google Analytics Effectively

  1. 1. Using Google Analytics Effectively Presented by CrucialClicks.com
  2. 2. Ken Kelly CrucialClicks.com Chief Web Development Officer Email: kkelly@crucialclicks.com Twitter: @crucialclicks
  3. 3. Google Analytics Basics • Definition • Analytics is the discovery and communication of meaningful patterns in data • Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimization web usage
  4. 4. Basics - Types of Analytics • Onsite • Visitors • # of Pages Viewed • Time on Site • Popular Content • Common Exit Pages • Actions Completed • Offsite • Potential customer pool (search opportunity) • Share of Voice (visibility) • Commentary (reviews, social engagement)
  5. 5. Google Analytics 101 • Terminology • Proper Set-up • Top Reports • Turning Findings into Actions
  6. 6. Analytics Lingo • Tracking Code • JavaScript placed on each page of your site • Tracking URL • Web Address of the page on your site you want to direct visitors to + relevant marketing info • Campaign • Marketing initiative; Email Blast; Paid Search Ads
  7. 7. GA Dashboard
  8. 8. GA Dashboard
  9. 9. Audience • Map Overlay • New vs. Returning • Languages • Mobile • Browser Capabilities
  10. 10. Audience
  11. 11. Audience
  12. 12. Audience
  13. 13. Audience
  14. 14. Audience
  15. 15. Audience
  16. 16. Audience Location
  17. 17. Audience Mobile
  18. 18. Acquisition • Channels • Direct Traffic • Referral Traffic • Search Engine Traffic (Organic) • Keywords
  19. 19. Acquisition Overview
  20. 20. Acquisition Overview
  21. 21. Acquisition Overview
  22. 22. Acquisition Channels
  23. 23. Acquisition Referrals
  24. 24. Acquisition Search Engines (Organic)
  25. 25. Acquisition Keywords
  26. 26. Acquisition Keywords
  27. 27. Acquisition Keywords
  28. 28. Acquisition Keywords
  29. 29. Acquisition Keywords
  30. 30. Acquisition Keywords
  31. 31. Acquisition Keywords
  32. 32. Acquisition Keywords
  33. 33. Acquisition Keywords
  34. 34. Acquisition Keywords They’re all branded
  35. 35. Acquisition Keywords
  36. 36. Acquisition Keywords
  37. 37. Acquisition Keywords
  38. 38. Acquisition Keywords
  39. 39. Acquisition Keywords On 18th October 2011, Google announced some big news for website owners. Going forward, when a search is made on a secure Google webpage and the result clicked, the search term would no longer be passed to the destination website. Instead, these visits would simply be grouped together in Google Analytics under the keyword "(not provided)".
  40. 40. Site Content ! • All Pages • Navigation Summary • Landing Pages • Exit Pages
  41. 41. Site Content All Pages
  42. 42. Site Content All Pages
  43. 43. Site Content All Pages
  44. 44. Site Content All Pages
  45. 45. Site Content Navigation Summary
  46. 46. Site Content Navigation Summary
  47. 47. Site Content Navigation Summary
  48. 48. Site Content Navigation Summary
  49. 49. Site Content Landing Pages
  50. 50. Site Content Landing Pages
  51. 51. Site Content Landing Pages
  52. 52. Site Content Landing Pages
  53. 53. Site Content Landing Pages
  54. 54. Site Content Exit Pages
  55. 55. Site Content Exit Pages
  56. 56. Site Content Exit Pages
  57. 57. Site Content Exit Pages
  58. 58. Site Content Exit Pages
  59. 59. Tying it all together
  60. 60. Tying it all together • Make company decisions (e.g mobile)
  61. 61. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
  62. 62. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
  63. 63. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
  64. 64. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
  65. 65. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit • See how people identify with your brand and product
  66. 66. CrucialClicks.com Offers • Search Engine Optimization • Pay-Per-Click Management • Website Design with Responsive Technology • TenantConnect™ • ReputationRepo™ • Etc.
  67. 67. Special Offer For FSSA Members Self Storage Responsive Web Design! $495.00 (regularly $749.00) ! Call 888-894-0422 for details. Valid through 05/31/2014.
  68. 68. Special Thanks
  69. 69. Special Thanks
  70. 70. Special Thanks
  71. 71. Special Thanks
  72. 72. Tweet us @Crucialclicks Email me kkelly@crucialclicks.com Check out our site http://crucialclicks.com Download this deck http://cruclick.us/fssa-analytics Questions?
  73. 73. Thank You!
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