The STEEP Forces Driving
     Cloud Computing


a Presentation for:
                                     S
               ...
The STEEP Forces Driving
   Cloud Computing

S
T
E
E
P
                           Up
The STEEP Forces Driving
    Cloud Computing

Social                      F
Technological               O
                ...
What is Cloud Computing?



                           Up
Up
“Cloud
 Computing isn’t
   really about
 technology - it’s
   really about
thinking of IT in a
 whole new way.”


        ...
“Cloud
 Computing isn’t
   really about
 technology - it’s
   really about
thinking of IT in a
 whole new way.”


        ...
Cloud Computing - The Buzz




                             Up
Cloud Computing - Gartner




                            Up
Cloud Computing - Gartner




                            Up
Cloud Computing - Gartner


Gartner states that Cloud computing is
"changing the way the IT industry looks
   at user and ...
Cloud Computing - Recent Results




                                   Up
Cloud Computing - Recent Results




                                   Up
Cloud Computing - Recent Results




                                   Up
Cloud Computing - Recent Results




                                   Up
Cloud Computing - Recent Results




                                   Up
Cloud Computing - Recent Results
 Amazon Web Services Growth - Source: www.JackofAllClouds.com




                       ...
The STEEP Forces Driving
Cloud Computing Adoption

Social                      F
Technological               O
           ...
Social Forces




                Up
Social Forces



“Connected Generation”



                         Up
Social Forces



“Connected Generation”



                         Up
Social Forces



“Connected Generation”



                         Up
Social Forces

        1382%

“Connected Generation”



                         Up
Social Forces

        1382%

“Connected Generation”



                         Up
Technological Forces




                       Up
Technological Forces




                       Up
Technological Forces
       Processors




                       Up
Technological Forces
       Processors


                    Storage




                              Up
Technological Forces
       Processors


                    Storage


      Bandwidth

                              Up
Technological Forces
            Processors


Services/Apps
                         Storage


           Bandwidth

     ...
Technological Forces - Storage




                                 Up
Technological Forces - Storage




                                 Up
Technological Forces - Storage




                                 Up
Technological Forces - Processor Costs




                                         Up
Technological Forces



        We’ve Come
         Full Circle




                       Up
Technological Forces
                   Mainframes




        We’ve Come
         Full Circle




                       ...
Technological Forces
                   Mainframes


                         Minicomputers


        We’ve Come
         ...
Technological Forces
                   Mainframes


                         Minicomputers


        We’ve Come
         ...
Technological Forces
                   Mainframes


                         Minicomputers


        We’ve Come
         ...
Technological Forces
                    Mainframes


                          Minicomputers


        We’ve Come
       ...
Technological Forces
                         Mainframes


                               Minicomputers


             We’...
Technological Forces
                                    Mainframes


                                          Minicomput...
Technological Forces
                                    Mainframes


     Smart Phones                         Minicomput...
Technological Forces
         Cloud Computing               Mainframes


     Smart Phones                            Mini...
Big Really Soon: Augmented Reality




Powerful Displays
 Tapping into the
      Cloud

                    Minority Repor...
Big Really Soon: Augmented Reality




Powerful Displays
 Tapping into the
      Cloud

                    Minority Repor...
Big Really Soon: Augmented Reality




Powerful Displays
 Tapping into the
      Cloud

                    Minority Repor...
Economic Forces - The GFC




                            Up
Economic Forces - The GFC


The GFC is Driving Cloud Adoption




                                    Up
Economic Forces - The GFC


The GFC is Driving Cloud Adoption




                                    Up
Economic Forces - The GFC


  “They’re saying that they don’t want to
  The GFC is Driving their books.
        have cap-e...
Environmental Forces


  Growing costs to the environment and the
bottom line drives Cloud Computing adoption.




       ...
Environmental Forces
Forrester Research estimates IT power costs now
 at 11% of total power costs for organisations.
     ...
Environmental Forces - Power Concerns




                                        Up
Environmental Forces - Power Concerns




Outdated hardware uses significantly more
        power and cooling costs.




  ...
Political & Legal Forces




                           Up
Political & Legal Forces

 Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption




                  ...
Political & Legal Forces

 Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption


CaaS (Compliance as ...
Political & Legal Forces

 Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption


CaaS (Compliance as ...
In Conclusion




                Up
In Conclusion
Cloud Computing now delivering real
financial results for providers




                                     ...
In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption




   ...
In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption
We’re a...
In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption
We’re a...
The STEEP Forces Driving
Cloud Computing Adoption

Social                      F
Technological               O
           ...
The STEEP Forces Driving
     Cloud Computing


a Presentation for:
                                     S
               ...
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The Steep Forces Driving Cloud Computing

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Craig Rispin, Business Futurist presentation for executives of Oracle and Telstra on - "The Steep Forces Driving Cloud Computing" on 19th Nov 2009 in Melbourne, Australia.

For more info on Craig Rispin, CSP:
www.FutureTrendsGroup.com

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The Steep Forces Driving Cloud Computing

  1. 1. The STEEP Forces Driving Cloud Computing a Presentation for: S T E E P by Craig Rispin, Business Futurist Up
  2. 2. The STEEP Forces Driving Cloud Computing S T E E P Up
  3. 3. The STEEP Forces Driving Cloud Computing Social F Technological O R Economic C Environmental E Political & Legal S Up
  4. 4. What is Cloud Computing? Up
  5. 5. Up
  6. 6. “Cloud Computing isn’t really about technology - it’s really about thinking of IT in a whole new way.” Up
  7. 7. “Cloud Computing isn’t really about technology - it’s really about thinking of IT in a whole new way.” Up
  8. 8. Cloud Computing - The Buzz Up
  9. 9. Cloud Computing - Gartner Up
  10. 10. Cloud Computing - Gartner Up
  11. 11. Cloud Computing - Gartner Gartner states that Cloud computing is "changing the way the IT industry looks at user and vendor relationships." Up
  12. 12. Cloud Computing - Recent Results Up
  13. 13. Cloud Computing - Recent Results Up
  14. 14. Cloud Computing - Recent Results Up
  15. 15. Cloud Computing - Recent Results Up
  16. 16. Cloud Computing - Recent Results Up
  17. 17. Cloud Computing - Recent Results Amazon Web Services Growth - Source: www.JackofAllClouds.com Up
  18. 18. The STEEP Forces Driving Cloud Computing Adoption Social F Technological O R Economic C Environmental E Political & Legal S Up
  19. 19. Social Forces Up
  20. 20. Social Forces “Connected Generation” Up
  21. 21. Social Forces “Connected Generation” Up
  22. 22. Social Forces “Connected Generation” Up
  23. 23. Social Forces 1382% “Connected Generation” Up
  24. 24. Social Forces 1382% “Connected Generation” Up
  25. 25. Technological Forces Up
  26. 26. Technological Forces Up
  27. 27. Technological Forces Processors Up
  28. 28. Technological Forces Processors Storage Up
  29. 29. Technological Forces Processors Storage Bandwidth Up
  30. 30. Technological Forces Processors Services/Apps Storage Bandwidth Up
  31. 31. Technological Forces - Storage Up
  32. 32. Technological Forces - Storage Up
  33. 33. Technological Forces - Storage Up
  34. 34. Technological Forces - Processor Costs Up
  35. 35. Technological Forces We’ve Come Full Circle Up
  36. 36. Technological Forces Mainframes We’ve Come Full Circle Up
  37. 37. Technological Forces Mainframes Minicomputers We’ve Come Full Circle Up
  38. 38. Technological Forces Mainframes Minicomputers We’ve Come Full Circle Workstations Up
  39. 39. Technological Forces Mainframes Minicomputers We’ve Come Full Circle Workstations PC’s Up
  40. 40. Technological Forces Mainframes Minicomputers We’ve Come Full Circle Workstations PC’s Client/Server Up
  41. 41. Technological Forces Mainframes Minicomputers We’ve Come Full Circle Workstations Internet PC’s Client/Server Up
  42. 42. Technological Forces Mainframes Minicomputers We’ve Come Mobile Computing Full Circle Workstations Internet PC’s Client/Server Up
  43. 43. Technological Forces Mainframes Smart Phones Minicomputers We’ve Come Mobile Computing Full Circle Workstations Internet PC’s Client/Server Up
  44. 44. Technological Forces Cloud Computing Mainframes Smart Phones Minicomputers We’ve Come Mobile Computing Full Circle Workstations Internet PC’s Client/Server Up
  45. 45. Big Really Soon: Augmented Reality Powerful Displays Tapping into the Cloud Minority Report 2002 Up
  46. 46. Big Really Soon: Augmented Reality Powerful Displays Tapping into the Cloud Minority Report 2002 Up
  47. 47. Big Really Soon: Augmented Reality Powerful Displays Tapping into the Cloud Minority Report 2002 Up
  48. 48. Economic Forces - The GFC Up
  49. 49. Economic Forces - The GFC The GFC is Driving Cloud Adoption Up
  50. 50. Economic Forces - The GFC The GFC is Driving Cloud Adoption Up
  51. 51. Economic Forces - The GFC “They’re saying that they don’t want to The GFC is Driving their books. have cap-ex on Cloud Adoption You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it isn’t going to go anywhere.” Up
  52. 52. Environmental Forces Growing costs to the environment and the bottom line drives Cloud Computing adoption. Up
  53. 53. Environmental Forces Forrester Research estimates IT power costs now at 11% of total power costs for organisations. It could quickly reach 22-25%. Growing costs to the environment and the “At that point CEOs will be asking big bottom line drives Cloud Computing adoption. questions if they aren’t already. Many companies will be looking to outsource their growing power and cooling costs - driving many to Cloud Computing offerings.” Up
  54. 54. Environmental Forces - Power Concerns Up
  55. 55. Environmental Forces - Power Concerns Outdated hardware uses significantly more power and cooling costs. Up
  56. 56. Political & Legal Forces Up
  57. 57. Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption Up
  58. 58. Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian. Up
  59. 59. Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian. Up
  60. 60. In Conclusion Up
  61. 61. In Conclusion Cloud Computing now delivering real financial results for providers Up
  62. 62. In Conclusion Cloud Computing now delivering real financial results for providers STEEP Forces are driving adoption Up
  63. 63. In Conclusion Cloud Computing now delivering real financial results for providers STEEP Forces are driving adoption We’re at the beginning of the market Up
  64. 64. In Conclusion Cloud Computing now delivering real financial results for providers STEEP Forces are driving adoption We’re at the beginning of the market Invest in the Cloud to compete in the future Up
  65. 65. The STEEP Forces Driving Cloud Computing Adoption Social F Technological O R Economic C Environmental E Political S Up
  66. 66. The STEEP Forces Driving Cloud Computing a Presentation for: S T E E P by Craig Rispin, Business Futurist Up
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