FSP iAchieve Keynote - Craig Rispin, Business Futurist & Innovation Expert

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FSP iAchieve Keynote - Craig Rispin, Business Futurist & Innovation Expert

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FSP iAchieve Keynote - Craig Rispin, Business Futurist & Innovation Expert

  1. 1. Craig Rispin, CSP Business Futurist & Innovation Expert
  2. 2. Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com
  3. 3. “The temptation of business is always to feed yesterday and to starve tomorrow.” - Dr. Peter Drucker
  4. 4. People Business Technology Life Sciences W ork/Life Shift Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency End of Retirement Transparency Outrageous Outsourcing Marketing Megatrend Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking & Collaboration Mobile Madness Security Scare Big Data
  5. 5. Competing for the Future Begins Now...
  6. 6. Karl Fisch - Educational Futurist
  7. 7. Poll: What Did You Find Most Surprising in the Video?
  8. 8. Poll: What Did You Find Most Surprising in the Video?
  9. 9. Now Discuss: What Did You Find Most Surprising in the Video?
  10. 10. Did You Know? Most of Those Facts are Out of Date...
  11. 11. “If change is happening on the outside faster than on the inside - the end is in sight.” -Jack Welch
  12. 12. Transparency: Not Just Your Industry...
  13. 13. The Bigger You Are...
  14. 14. Apple iPhone 5 Transparency
  15. 15. iSuppli: iPhone 5 BOM $199
  16. 16. How One Email Started the Global Re-Regulation of the Financial Industry...
  17. 17. Eliot Spitzer - Fall from Grace...
  18. 18. The ClueTrain Manifesto: A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies.
  19. 19. Marketing Megatrend
  20. 20. Reaching Global Executives: 12Megatrends in B2B Marketing
  21. 21. sked to rate the value of various marketing activities on a five-point scale, meetings/ conferences and research/surveys top the list. Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers. This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print. user communities) and passive (print) promotional channels. The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging. The shift to 360º thought leadership 1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5) Meetings/conferences Research/surveys White papers, executive summaries, articles 3.76 3.85 3.61 1M E G A T R E N D O N E A
  22. 22. Thought Leadership Defined The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate. Thought leaders have a distinctively original idea, a unique point of view or an insight.”
  23. 23. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a Newsletter Exceptional – the 2011 Ernst & Young Entrepreneur Of The Year magazine This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- About Entrepreneur Of The Year Ernst & Young Entrepreneur Of The Year is the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 140 cities in 50 countries. Find out more at ey.com/au/eoy Igniting innovation Today, more than ever, the entrepreneurial spirit is alive in the corporate world. What can your organisation do to cultivate this spirit of innovation and retain “intrapreneurial” thinkers? Find out more. Do you know an outstanding entrepreneur? Nominate them now for the 2011 Ernst & Young Entrepreneur Of The Year awards. Read our nomination guide and complete our registration of interest form, or contact your regional Entrepreneur Of The Year program manager.
  24. 24. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a Newsletter Exceptional – the 2011 Ernst & Young Entrepreneur Of The Year magazine This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- About Entrepreneur Of The Year Ernst & Young Entrepreneur Of The Year is the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 140 cities in 50 countries. Find out more at ey.com/au/eoy Igniting innovation Today, more than ever, the entrepreneurial spirit is alive in the corporate world. What can your organisation do to cultivate this spirit of innovation and retain “intrapreneurial” thinkers? Find out more. Do you know an outstanding entrepreneur? Nominate them now for the 2011 Ernst & Young Entrepreneur Of The Year awards. Read our nomination guide and complete our registration of interest form, or contact your regional Entrepreneur Of The Year program manager. 75%
  25. 25. 9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7
  26. 26. 9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7
  27. 27. “Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different: information, insights, and ideas, for instance. Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.”
  28. 28. Thought Leadership Marketing Toolkit
  29. 29. Outrageous Outsourcing
  30. 30. Case Study of CFP Created His Though Leader Master Message: “Will Your Money Last as Long as You Will?” Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance Determined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 Leads Used Fiverr to Create PowerPoint Template and Presentation Flyer Layout Hired On-Demand VA Service to Market and Answer Requests to Speak
  31. 31. Cloud Computing
  32. 32. 50% of All Computing is Done in the Cloud Today
  33. 33. Cloud-Based Services That Are Really Killing Their Competition Off!
  34. 34. Google Apps for Business
  35. 35. SquareSpace.com
  36. 36. 5 Things Modern Websites Need: Responsive Design - for 50%+ Mobile Visitors Customer Self Service - Book an Appointment, Review Accounts, Watch a Video-on-Demand Real Time Communication - Instant Message, Click-to-Call, Video Conference Modern Web Standards - HTML 5 (no flash!) Personalisation - Feature Your Thought Leaders
  37. 37. People Business Technology Life Sciences W ork/Life Shift Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency End of Retirement Transparency Outrageous Outsourcing Marketing Megatrend Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking & Collaboration Mobile Madness Security Scare Big Data
  38. 38. Life Sciences: The 40 Year Opportunity...
  39. 39. Juan Enriquez
  40. 40. “40 years ago, if I told you...”
  41. 41. Edible Chip - Proteus Biomedical
  42. 42. 3D Printed Organs

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